The world's largest leading luxury product group, LVMH, hosted a student think tank on fashion sustainability at its New York City offices last month - and Lasell student Allie Jo Amos '21 and Associate Professor Kathleen Potter held seats at the table.

LVMH's Green Journey program, according to Potter, is a new way through which LVMH has engaged with future industry leaders to explore sustainability issues.

"Through workshops, store visits, and direct access to LVMH senior leadership, student explore complex areas of sustainability and responsibility in the fashion industry," she said.

Amos worked with peers from Harvard University and the Parsons School of Design to workshop ideas with Marc Jacobs leadership, discuss the future of fashion, and to tour Louis Vuitton and Bvlgari stores with their respective owners. During the tours, Amos learned about in-store efforts to modify product packaging, displays, and lighting to be more energy- and resource-efficient.

"I was truly honored to represent Lasell," said Amos. "Since this was such a small and personalized experience, I was able to really understand how big of a contributor the fashion industry is to the earth's CO2 emissions. The meetings ignited a passion in me to shift my focus in fashion toward sustainability."

Adds Potter, "Allie Jo represented Lasell with excellent contributions. We left the experience energized and inspired."

LVMH is home to 75 different brands, or "houses," including Louis Vuitton, Christian Dior, Marc Jacobs, and Fendi. Since its founding, the group has focused on social and environmental responsibility, with Green Journey just one of its many related programs. The group posted a $50billion dollar revenue in 2018 and has a retail network of more than 4,500 stores worldwide.