Academic Programs

Entertainment Media

Entertainment Media

The Communication major with a concentration in Entertainment Media at Lasell has a professional focus, rooted in Connected Learning, that seeks to educate students by promoting self-expression, academic exploration and critical thinking in academic, civic, and career-relevant areas.

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I fell in love with the radio station the second I saw it. The campus felt like somewhere I'd like to be for the four years ahead of me.

Matt Berentsen

Radio and Video Production, 2020

Read more about Matt
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BUSS328 - Entertainment Marketing

This course will provide students with a framework for understanding the dynamics of several major sectors within the entertainment industry. Students will compare and contrast successful entertainment marketing strategies with traditional product-based companies. Entertainment Marketing surveys the strategy, techniques and communication media employed to market the range of entertainment available to the American audience. The course examines the organizations and people who conceive, create and distribute video, film, print, interactive and new technology within the framework of the entertainment promotion landscape. The course demonstrates how advertising, publicity, promotion, research and overall marketing campaigns are created and the impact on the creative and business operations of entertainment companies.The objective of this course is to give students an understanding of the marketing issues faced by entertainment companies, highlighting the experiential nature of the products and the fast-pace of change within the industry. Prerequisite: COM216 or COM302

COM216 - Entertainment Media

A focus on the entertainment media industry requires making sense of the material that captures the audience's attention, influences culture, and provides enjoyment to mass media consumers. Course topics include the business of entertainment media, the production and distribution of media content, and multimedia convergence. Students in this course examine the multiple genres for the content of entertainment media, such as drama, comedy, reality TV, and gaming. Students learn how the entertainment industry works, captures the interests of contemporary audiences, and influences our culture and values. Prerequisite: COM 101. Formerly - COM302

COM219 - Social Media

This course is designed to introduce students to the key concepts and practices of writing for weblogs and the use of social media tools such as Facebook and Twitter for reputation management in PR, journaling, and networking. Students learn about social media uses by studying successful blogs, reading assigned articles on the subject, contributing to regular discussions held on an online forum, and completing a personal blog entry each week. Students form small groups around topics of interest and work together in order to publish and promote their work on the web. Each student contributes to a class-made blog by writing, creating/finding art, copyediting, and assisting with podcast and video blog production. Students have a great deal of real-world experience with a live, constantly updated blog, and a solid understanding of the fundamentals of writing for the web and using social media for promotional purposes. Prerequisite: COM 101.

COM305 - Screenwriting

This course includes writing techniques for series and stand alone productions in television and film. Students work both independently and collaboratively in order to understand industry procedures. Students experiment with several different genres and then develop a major project. Prerequisite: COM 105 or ENG219

COM332 - Television Studies

This course will explore this significant question: Should we take TV seriously as a form of mass communication? The answer can be found in the ways that TV produces meanings for the audience and our culture as a dominant form of entertainment over that past 60 plus years in post WWII America. As such, TV demands our scrutiny. Throughout the course, we will look at such topics as how TV entertainment narrative is structured, how sets are designed, how sound interacts with image, how commercials persuade and how these structures can emphasize certain meanings (and de-emphasize others) and transmit values to viewers. Current trends in technological shifts have forced changes in the delivery of TV programming, for example to audio and video files streaming on computers, such as tablets, the decline of network TV and the rise of hundreds of cable channels. However, all of these new technologies demand more TV entertainment content, not less.This course uses two avenues of inquiry: one exploring the mass communication basis for studying the content delivered through medium of TV; and another outlining an analysis of TV content which illustrates the transmission of cultural values (primarily American) to the audience. Prerequisites: COM 101

ENG224 - Film & Literature

In this course, the nature of narrative in literature and film is explored; focus is on analysis of literature that has been made into movies. Students consider the types of changes involved in the transformation from one form to another, as well as the complex reasons for variations. Prerequisite: ENG102.

LS215 - Entertainment Law

This course will explore legal and regulatory issues as they affect the entertainment industry including an examination of: intellectual property, antitrust regulation, agent, manager and other entertainment contracts, administrative regulation and constitutional issues in the music, television, live performance and motion picture industries. Prerequisite: COM 101 or LS 101.