Vintage Fashion Advertisements and the Lasell Fashion Collection

FASH420: Vintage Fashion Advertisements and the Lasell Fashion Collection

By: Lillian Baker, Fashion and Retail Merchadising '19 

This project demonstrates a correlation between the LFC's Vintage Catalogue of Fashion Advertising and specific pieces in the collection. The advertisments date from the 1920s-1940s, and feature many looks that portray different trends. Through these images, one can observe connections between print materials and everyday dress, as consumerism advanced the fashion industry.

Silver Brocade Shoes

2005.245.81.1 A-B

Print Ad, 1920s

2016.3.1

1920's Flapper Dress

2017.3

Cloche Hat

2001.176.13

Print Ad, 1920s

2016.3.3

Wide-Brimmed Velvet Hat

1998.175.56

Picture Hat

1998.175.60

Print Ad, 1920s

2016.3.5

Rose Chiffon Dress

2008.62.62

Color-Blocked Suede Pumps

2012.3.6 A-B

Print Ad, 1930s

2016.3.22

Black Velvet Evening Coat

2001.104.495

Flower Hat

2001.150.1

Print Ad, 1930s

2016.3.27

Burgundy Velvet Hat

2006.53.8

Underwear

2009.183

Print Ad, 1930s

2016.3.29

Nightgown

2002.221.9

Floral Day Dress

2014.1.18

Print Ad, 1930s

2016.3.35

Rayon-Print Dress

2001.104.96

Pink Straw Hat

2001.104.45

Print Ad, 1940s

2016.3.49

Day Dress

2001.104.42

Support for this project was provided by Stephanie Hebert, Collections Manager, with special thanks to Matthew Searth, official costume photographer for the Lasell Fashion Collection.