School of Fashion

Catharine Weiss, Ph.D.

undefined

Office: Donahue

Tel: 617-243-2368

Email: cweiss@lasell.edu

Degrees:

  • Ph.D., Interdisciplinary, Research: Applications in Consumer Neuroscience, Salve Regina University, RI
  • M.S. Management, Lesley University, MA
  • B.S. International Studies, Marymount, NY

Courses Taught:

  • FASH211 Fashion Retail Management
  • FASH216 Digital Marketing
  • FASH218 Fashion Communication
  • FASH219 Professional Development
  • FASH301 Fashion Promotion
  • FASH302 Retail Operations
  • FASH307 Fashion Branding
  • FASH317 Ethics in the Fashion Industry
  • FASH406 Global Retailing
  • FASH427 Fashion and Communication Capstone
  • FASHXXX Special Topics: The Meanings of Dress

Biography:
Catharine has worked in the fashion industry for over 15+ years for such companies as Liz Claiborne, Gucci, Ferragamo, Brahmin, the Museum of Fine Arts, and Priscilla of Boston. She also started her fashion career in modeling at age 16 working in Boston and eventually New York. She has also taught Marketing, Management and Fashion for over 15+ years at the college level. Catharine is currently finishing her doctoral dissertation at Salve Regina University on the Ethics of Consumer Neuroscience.

As an academic, she has co-authored journal articles and books for Intellect, and reviewed for publishers such as Routledge, Bloomsbury, Goodheart-Willcox and Laurence King. She has presented at several conferences on the use of Consumer Neuroscience for Fashion. She serves as the faculty advisor for the NRFSA and acts as the merchandising liaison for the National Retail Federation, a national organization that Lasell is one of the 75 member colleges.  She is also the faculty advisor for the Fashion Connection Club, which presents a speaker series and networking opportunities with industry. The club has also developed several trade show tours, which range from MAGIC in Las Vegas, regional shoe shows to Coterie and The BigShow in NY. Projects in progress are the exploration and integration of new retail technologies into the fashion curricula and partnering with Lasell's Innovation Institute to develop "live" Capstone case studies for fashion students and corporate partners.

Catharine's teaching philosophy stems from Lasell’s Connected Learning values.

“I like to bring current and relevant knowledge of the industry into the classroom. My students thoroughly engage with hands on group projects based on contemporary and hypothetical case studies. The projects involve interactive strategic planning and open discussion. I encourage students to think on their feet with both practical and innovative ideas. Their education has a skill based value once they enter the workforce.”

You can connect with Catharine on LinkedIn.