Lasell University
Lasell University

School of Business

Sport Management Day

Sport Management Day was held on November 14, 2017, with keynote speaker Bob Scalise MBA '89, the John D. Nichols '53 Family Director of Athletics at Harvard University.

Sport Management Day is a day-long event that highlights speakers and panels to provide students the opportunity to get an inside look into the Sport Management field and network with industry professionals.

Schedule

8:30 - 9:00 a.m.
Registration
de Witt Hall
9:00 - 9:10 a.m.
Welcome: Lane Sulzer
de Witt Hall
9:10 - 9:30 a.m.
Keynote Address: Bob Scalise
de Witt Hall
9:30 - 9:45 a.m.
Break

9:45 - 10:45 a.m.
Collegiate Athletic Administration
Rosen Auditorium

Sport Communications through PR and Social Media
Sargeant Classroom
10:45-11:00 a.m.
Break

11:00 a.m. - 12:00 p.m.
Non-Profit Athletic Organizations
Rosen Auditorium

Marketing and Sales
Sargeant Classroom
12:00 - 1:00 p.m.
Lunch - Meet and Greet - Career Fair
de Witt Hall
1:00 - 1:15 p.m.
Break

1:15 - 2:15 p.m.
Boston Red Sox Franchise and Affiliates
Rosen Auditorium

Parks and Recreation
Sargeant Classroom
2:15 - 2:30 p.m.
Break
2:30 - 4:00 p.m.
Baseball and Race Discussion with Jesse Tauriac
de Witt Hall
4:00 - 4:10 p.m.
Conclusion: Lane Sulzer
de Witt Hall

 

Collegiate Athletic Administration

9:45 - 10:45 a.m. // Rosen Auditorium

Panelists:

  • Bob Scalise
    Harvard University Director of Athletics
  • Cheryl Aaron
    Wentworth Institute of Technology Director of Athletics
  • Dana Harmon
    Worcester Polytechnic Institute Director of Athletics 
  • Amy Sullivan
    Associate Director of Facilities and Operations for BC

Sport Communications through PR and Social Media

9:45 - 10:45 a.m. // Sargeant Classroom

Panelists:

  • Justin Hathaway
    Editor-in-Chief at DraftKings, Inc.
  • Matt Johnson
    Marketing and Communications Director for Manchester Monarchs
  • Kendall Logsdon
    Community Relations Coordinator, New England Revolution
  • Neil Ravin
    Director of Public Relations and Social Media for Eastern Hockey League

Non-Profit Athletic Organizations

11:00 a.m. - 12:00 p.m. // Rosen Auditorium

Panelists:

  • Josh Kraft
    President and CEO of Boys and Girls Club and President of the New England Patriots Charitable Foundation 
  • Michael Finnegan
    Director of Operations for the John M. Barry Boys and Girls Club 
  • Pete LeClerc
    Director of Sports and Operations for Bay State Games

Marketing and Sales

11:00 a.m. - 12 p.m. // Sargeant Classroom

Panelists:

  • Susan Byrne
    Associate Director of Athletics for Marketing and Sales at Harvard University
  • Patrick O'Malley
    President of Saucony
  • Erin Flynn
    Former Director of Sales at Saucony 
  • Mike Fannon
    Senior Marketing Associate at DraftKings, Inc. 
  • Jillian Paine
    Director, Inside Sales for Boston Celtics

Career Fair

12:00 - 1:00 p.m. // de Witt Hall

Representatives:

  • Lasell College Graduate & Professional Studies
  • WEEI
  • Boston Red Sox
  • Lowell Spinners
  • Harvard Athletics
  • New England Revolution
  • Boston College
  • Xplosive Performance

Boston Red Sox Franchise and Affiliates

1:15 - 2:15 p.m. // Rosen Auditorium

Panelists:

  • Peter Nesbit
    VP, Ballpark Operations at Boston Red Sox 
  • Devin Decarteret
    Corporate Sales Executive for Lowell Spinners
  • Matt Harper
    Senior Director of Ticket Sales for Pawtucket Red Sox

Parks and Recreation

1:15 - 2:15 p.m. // Sargeant Classroom

Panelists:

  • Nick Abruzzi
    Assistant Recreation and Park Director of Waltham 
  • Mark Ghiloni
    Director of Parks and Recreation in Dover
  • Paul McCaffrey
    Director of Boston Parks Permitting Division

Baseball and Race Discussion with Jesse Tauriac

2:30 - 4:00 p.m. // de Witt Hall

Panelists:

  • Bill Nowlin
    Baseball Author 
  • Joanne Hulbert
    SABR Boston Chapter
  • Andy Andres
    Baseball Analytics for SABR 
  • Joseph Sullivan
    Assitant Managing Editor, Sports at the Boston Globe