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School of Business

Esports and Gaming Management

Esports and Gaming Management

Between 2018 and 2019, the number of jobs in esports nearly doubled - growing a staggering 185%. In addition, there are numerous business jobs elsewhere in the games industry, including roles in distribution, research, sales, and marketing. The explosive growth in esports - and the attendant growth within the games industry which it has fueled - has created a demand for business professionals with a solid understanding of the nuances of the industry.

The eSports and Gaming major will allow students to develop skills and expertise not only in the functional areas, but in the specialty areas unique to eSports and Gaming Management. This will allow graduates to be strategically positioned to capture career opportunities and develop into dynamic eSports management professionals.


Program Features

The program features many extracurricular opportunities to give students leadership/team experience and portfolio material. These experiences include:

  • Focusing on the games industry, students will learn about distribution strategies and channels and greater details on the various channels by which a game can be distributed.
  • Students will take a deep dive into how the the Internet affects the buying and selling of goods and services in the marketplace - including mobile business models, electronic commerce infrastructure issues and the legal and ethical challenges of electronic commerce.
  • Longe students gain networking and job opportunities through the Advisory Board that helps ensure that our curriculum aligns with the in-demand skills employers are looking for to meet industry needs and trends.



What You'll Learn

From your first day, you’ll take courses in your major and advance towards graduation with a yearly plan. Not sure what classes to take? We’ll help you create the perfect plan. 

Learning Outcomes

  • Develop knowledge of the processes by which games are made.
  • Gain an understanding of the go-to-market strategies typical of the industry.
  • Understand the various elements that come together for a successful esports event or league.
  • Learn skills such as leadership and team building, and they acquire understanding of individual and group behavior in organizations to enhance their effectiveness as business leaders.
  • Gain strong competence in critical thinking and hands on business experience

For a complete list of courses and learning outcomes, view the Academic Catalog >>


Accelerated Master's Program

Save time and money — earn your graduate degree in just 1 year with the Accelerated Master's program. Learn more and how to apply >>

Career Success in Esports and Gaming Management

Esports and Gaming Management majors learn a broad range of transferable skills and gain strong competence in critical thinking and hands on business experience. There is a wide variety of Connected Learning opportunities both on and off-campus for students. Additionally, all students in the Esports and Gaming Management major participate in a minimum of one internship as well as Service Learning. Students are prepared to be start their own buisnesses, become managers and business leaders in a complex and challenging global business environment for years to come. 

 

 

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