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Sport Leadership Certificate

Overview

Lasell's Sports Management Certificate in Leadership is designed for the working individual looking to focus on the current and future trends facing the sport industry in order to be an effective leader. The certificate can be used as a base for career advancement or as an entrance into Lasell's Master of Science in Sports Management Degree Program.

Candidates to the sports management degree online and in person must hold a bachelor’s degree and submit an application for study in the graduate program along with all necessary documents.

Curriculum

Choose from three of the following courses (9 credits):

MGMT 743 - Fundraising Concepts & Practices
The world of fundraising has become increasingly complex, and knowledge of the various components of fundraising is now essential for anyone wanting to work and advance in this field. This online course introduces students to every major facets of fundraising: the annual fund, working with volunteers, writing successful proposals and grants, capital campaigns, special events, board relations, donor research, and the legal and ethical responsibilities of nonprofit organizations.

SMGT 707 - Exec & Strat Leadership in the Sport Industry
Executive and Strategic leadership is often referred to as the highest level and most complex planning activity in any organization. This is also true for sport organizations. As such, it falls to the League Commissioner, Athletic Director, Director of Recreation, and his or her top leadership teams to design, chart, and evaluate corporate level strategy. This course introduces you to the executive and strategic leadership processes in the sport industry and does so by placing you in the role of Commissioner, Athletic Director or Sport manager. In this role, you will be required to make and defend a broad range of strategic decisions. This class will dwell almost exclusively on comprehensive case analysis, or as it is generally called, the Strategic Analysis and the strategic decision-making processes used in the sport industry.

SMGT 713 - International Sport Management
International Sport Management provides for the study of the principles, theories, and competencies essential for working with and in global organizations and leadership roles and responsibilities in the administration and management of programs across the international/global sports industry. Since material in this course deals with sociological, cultural, political, and economical issues subject to frequent change, the student should be able to identify contemporary national and international positions on these issues in sport.

SMGT 722 - Managing Sport Facilities/Special Events
This course examines the processes for planning and managing major sporting events and their specific venues. Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.

Two additional courses (6 credits) are required to complete the certificate.  The courses can be any graduate Sport Management courses.

COURSE CODE COURSE TITLE CREDITS
MGMT700 Global Leadership 3
MGMT702 Research Methods 3
MGMT703 Strategic Information Management 3
MGMT704 Financial Management 3
MGMT705 Organizational Theory 3
MGMT707 Operations Strategy 3
MGMT714 Principles of Project Management 3
MGMT721 Elder Care Policy & Politics 3
MGMT722 Housing & Long-Term Care Options 3
MGMT724 Marketing to Seniors 3
MGMT726 Services & Programs for Older Adults 3
MGMT728 Human Resources Management 3
MGMT730 Health Management for Seniors 3
MGMT731 Human Resource Law & Compliance 3
MGMT734 Aging in American Society 3
MGMT736 Leadership & Operations in Lodging Mgmt 3
MGMT740 Consumer Behavior 3
MGMT741 Marketing Research & Data Analytics 3
MGMT743 Fundraising Concepts & Practices 3
MGMT744 Global Marketing 3
MGMT745 Strategic Marketing 3
MGMT746 Digital Marketing 3
MGMT747 Event Management Operations 3
MGMT749 Ethical Theory & Management 3
MGMT750 Ldrship & Ops in Casino & Resort Mgmt 3
MGMT751 Business Strategy 3
MGMT752 Change Management 3
MGMT754 Revenue Management in Hospitality 3
MGMT755 Sustainability in Hosp & Event Mgmt 3
MGMT756 Policy & Brand Management in Hospitality 3
MGMT757 Hosp & Event Law, Ethics, & Risk Mgmt 3
MGMT758 Service Quality Management 3
MGMT760 New Product Development 3
MGMT761 Performance MGMT & Employee Development 3
MGMT762 Employee Relations, Engage & Retention 3
MGMT763 Employee Learning & Development 3
MGMT764 Diversity, Inclusion & Countering Bias 3
MGMT765 Project, Program & Portfolio Management 3
MGMT766 PM Tools & Technology 3
MGMT767 Risk Management 3
MGMT768 Quantitative Anlys for Manag Decision-Ma 3
MGMT769 Stat Tech & Analysis for Decision Making 3
MGMT771 Accounting for Managers 3
MGMT772 Financial Analysis for Managers 3
MGMT798 Research Project Capstone 3
MGMT799 Internship Capstone 3

Application Requirements

Candidates seeking admission to a certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission.

Application Requirements

  1. Online application
  2. Official transcripts of all college-level coursework *
  3. Resume
  4. A one page personal statement describing your goals, strengths and potential for achievement in graduate school

*Materials should be addressed to:
Lasell University
The Office of Graduate Enrollment
1844 Commonwealth Ave. 
Newton, MA 02466

Live Q & A sessions

Tuesday, July 14 @ 6:00 p.m.
Thursday, August 6 @ 6:00 p.m.

Q&A Session Sign-up >>