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Health Communication Certificate

Overview

Designed for the working professional who wants to focus on a particular area of study, the certificate provides a substantial base that can be used for career advancement or continuation in Lasell's Master of Science in Communication Program. Each certificate is composed of five three-credit courses and can be completed within nine months.

Candidates to the certificate programs must hold a bachelor's degree and submit an application for study in the graduate program along with all necessary documents.

Curriculum

There are three courses (9 credits) that are part of the Core Curriculum. They are:

COM 751 - Health Communication
This course provides students with an understanding of how to design and deliver media support services for health media productions, health communication campaigns, and organizations developing their health communication capacity. Focused activities reflect health and science themes to benefit the public at large, as well as special populations and health care institutions, such as hospitals. Students learn to use and value the media in its potential to be a resource for lifelong learning, health promotion, and positive social change through educating the population about health messages and wellness themes.

COM 756 - Health Promotions & Campaigns
This course takes an applied approach to researching, planning, implementing, and evaluating health communication efforts. Through exposure to rich health communication campaign cases, students learn where and why some campaigns worked and others failed. Students design their own heath campaigns informed by theory and health models.

COM 758 - Branding Health Services
Students in this course learn about branding as a marketing tool applied to health products, services, and campaigns. This course integrates theory with applications through the analysis of multiple case studies and branding strategies.

Two additional courses (6 credits) are required to complete the certificate.  The courses can be any graduate Communication course.

COURSE CODE COURSE TITLE CREDITS
MGMT700 Global Leadership 3
MGMT702 Research Methods 3
MGMT703 Strategic Information Management 3
MGMT704 Financial Management 3
MGMT705 Organizational Theory 3
MGMT707 Operations Strategy 3
MGMT714 Principles of Project Management 3
MGMT721 Elder Care Policy & Politics 3
MGMT722 Housing & Long-Term Care Options 3
MGMT724 Marketing to Seniors 3
MGMT726 Services & Programs for Older Adults 3
MGMT728 Human Resources Management 3
MGMT730 Health Management for Seniors 3
MGMT731 Human Resource Law & Compliance 3
MGMT734 Aging in American Society 3
MGMT736 Leadership & Operations in Lodging Mgmt 3
MGMT740 Consumer Behavior 3
MGMT741 Marketing Research & Data Analytics 3
MGMT743 Fundraising Concepts & Practices 3
MGMT744 Global Marketing 3
MGMT745 Strategic Marketing 3
MGMT746 Digital Marketing 3
MGMT747 Event Management Operations 3
MGMT749 Ethical Theory & Management 3
MGMT750 Ldrship & Ops in Casino & Resort Mgmt 3
MGMT751 Business Strategy 3
MGMT752 Change Management 3
MGMT754 Revenue Management in Hospitality 3
MGMT755 Sustainability in Hosp & Event Mgmt 3
MGMT756 Policy & Brand Management in Hospitality 3
MGMT757 Hosp & Event Law, Ethics, & Risk Mgmt 3
MGMT758 Service Quality Management 3
MGMT760 New Product Development 3
MGMT761 Performance MGMT & Employee Development 3
MGMT762 Employee Relations, Engage & Retention 3
MGMT763 Employee Learning & Development 3
MGMT764 Diversity, Inclusion & Countering Bias 3
MGMT765 Project, Program & Portfolio Management 3
MGMT766 PM Tools & Technology 3
MGMT767 Risk Management 3
MGMT768 Quantitative Anlys for Manag Decision-Ma 3
MGMT769 Stat Tech & Analysis for Decision Making 3
MGMT771 Accounting for Managers 3
MGMT772 Financial Analysis for Managers 3
MGMT798 Research Project Capstone 3
MGMT799 Internship Capstone 3

Application Requirements

Candidates seeking admission to a certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission.

Application Requirements

  1. Online application
  2. Official transcripts of all college-level coursework *
  3. Resume
  4. A one page personal statement describing your goals, strengths and potential for achievement in graduate school

*Materials should be addressed to:
Lasell University
The Office of Graduate Enrollment
1844 Commonwealth Ave. 
Newton, MA 02466

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