The Ecommerce Certificate is a 12-week professional certificate program comprised of 3 courses that provide students with a comprehensive overview of the online retail industry while developing the necessary skills including digital acquisition to retention strategies. Because this industry evolves so quickly, our faculty, who are local seasoned professionals, will prepare you with an understanding of both current industry needs and future trends.
Learn about all phases of online retail from introduction user funnel, to targeting verticals, best practices, and trend and market analytics, which all lead to a holistic understanding of how the industry works.
Courses: Digital Merchandising · Attracting and Retaining Your Digital Customer · Developing Digital Commerce Strategies
Upon completion of the certificate, students with have a tactical understanding of the entire user lifecycle, behaviors, and approaches to convert prospective buyers to clients.
6 out of 10 consumers say they will opt out of a brand if they have a poor digital experience*. Get ahead in this highly competitive field. The certificate in Ecommerce will give you an expert understanding of AI to map customers' journeys, leading to personalization, conversion, and consumer loyalty. Yearly trends indicate continued growth in Ecommerce and will be defined by new technologies that will redefine how consumers interact with brands*.
*https://bit.ly/2MjlrcX | https://bit.ly/2TCrmMp
"I feel like I'm gaining information that I can apply to real-life projects as I am currently interviewing with an e-commerce company. This program has reaffirmed my desire to transition into digital merchandising. The topics covered are so helpful and the assignments and readings are really going to help me build my skillset in analytics to confidently speak to KPI's in my current role." - Brittany '20
"The Ecommerce Certificate program opened my eyes to website best practices for personalization and sales optimization. I'm seeing things now that I didn't see before. I am absolutely gathering valuable data that I'll take back to my web team." - Justin '20
FASH 924 Digital Merchandising
This course is designed to help students learn how to develop a comprehensive merchandising strategy for the web. Digital merchandising is a rapidly growing area in the eCommerce space and is the art & science of displaying products and content throughout the user journey to help drive sales and conversion for online retailing businesses. This hands-on course will teach students the best practices of web merchandising presentation, promotional planning & execution, product liquidation strategies, fundamentals of site taxonomy & web navigation, conversion rate optimization/testing, and how to make strategic decisions based on analytics.
FASH 925 Attracting and Retaining Your Digital Customer
Designed to teach students digital acquisition and retention strategies. Students will learn how to attract new prospective customers and how to retain and build a loyal customer base online. This hands-on course will provide a comprehensive overview of each digital marketing channel and associated metrics, direct response copywriting & design best practices, creating & developing a customer segmentation strategy, and how to measure, test, and optimize campaign performance.
FASH 926 Developing Digital Commerce Strategies
Designed to teach students digital commerce strategies. Students will learn how to plan digital businesses for future growth by using strategic planning processes used by industry professionals. This hands-on course will show students how to plan an eCommerce business based on data-driven decisions, by executing business cases & forecasts. Students will be researching the latest digital trends & vendors and will evaluating these different technologies and will come out of the course with a 5-year innovation roadmap to help support financial eCommerce growth plans.
|Fall 1: 9/8- 10/5|
|FASH924||Digital Merchandising||Online||Plumb, Chelsey|
The Ecommerce Certificate is $1,485 for all 3 courses. It takes just 10 minutes to register online. Admission documents are not required.
|FASH 924 Digital Merchandising||$495|
|FASH 925 Attracting and Retaining Your Digital Customer||$495|
|FASH 926 Developing Digital Commerce Strategies||$495|
When you register online, you will be asked to create a new account. Please select the course code, semester, and session. Prior to course registration, please have Credit Card or Checking Account Information available.
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Tuesday, September 29 @ 5:00 p.m. (EST)
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