The Master of Science in Integrated Marketing Communications (IMC) teaches students how to synthesize the full range of communications into cohesive brand experiences. By studying the theory and practice of integrated marketing communication, you will be prepared to deliver a consistent, seamless, customer-first content experience across all channels.
This integrated marketing communications approach is being adopted by more companies because they can avoid duplication, take advantage of synergy among promotional tools and develop more efficient outreach to various audiences in a rapidly changing media environment. This course will instill the knowledge and skills the market demands and set you apart from the competition.
Lasell’s philosophy of Connected Learning provides you with opportunities to draw on and skills to enhance your career prospects. Rigorous coursework is complemented by opportunities to put learning into practice, including a Capstone research experience and lectures from industry leaders (in person and via live stream) who present and discuss their work.
Lasell offers programs fully online, hybrid, or a combination of both in which you have the flexibility to arrange your course schedule to fit your schedule in any given semester.
Today’s complex marketing environment demands communications professionals who can ensure that cross-channel communications and messages are strategically linked together. You will be positioned to succeed in various areas of the marketing and public relations fields in such roles as:
Join Lasell’s vibrant community of working professionals and gain access to a wide range of resources to develop your expertise and expand your network. As a Lasell graduate student, you will:
|COM701||Communication, Ethics and Society||3|
|COM734||Digital Media Analytics||3|
|MGMT741||Marketing Research & Data Analytics||3|
|COM742||Integrated Marketing Communications||3|
|COM744||Integrated Marketing Communications Strategic Campaigns*||3|
|COM 796/797/798/799||Capstone (Choose 1)||3|
|Elective (Choose 1)|
|COM738||Persuasion and Public Opinion||3|
Note: Students are required to complete 27 credits prior to taking the Capstone. However, this requirement can be waived depending on special circumstances (i.e. student gets an offer of an internship prior to completing the 27 credits)
|COURSE CODE||COURSE TITLE||CREDITS|
|MSC Core Requirements|
|Choose 1 from the following:|
|SUMMER 1: 5/19 - 7/7|
|COM701||Communication, Ethics & Society||Online||Sobel, Ethan|
|COM742||Integrated Marketing Communications||Online||Barrett, Janice|
|SUMMER II: 7/8 - 8/31|
|COM705||Media Relations||Online||Covarrubias, Kristina|
|COM734||Digital Media Analytics||Online||Quintino, Joao|
|COM738||Persuasion & Public Opinion||Online||Alland, Helene|
|MGMT740||Consumer Behavior||Online||Borden, Dan|
|SPRING 2: 3/23 - 5/11|
|COM702||Organizational Communication||Online||Barrett, Janice|
|COM705||Media Relations||Online||Barrett, Janice|
|COM709||Negotiations & Conflict Resolution||Online||Barrett, Janice|
|COM729||Mediation & Facilitation: Tech to Intervene||Online||Javonte, Santos|
Candidates seeking admission to Lasell University's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission. The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.
*A cumulative grade point average of 3.0 is recommended for recent college graduates with fewer than 3 years of professional work experience.
Materials should be emailed to email@example.com.
The Office of Graduate Enrollment
1844 Commonwealth Ave.
Newton, MA 02466