The Master of Science in Communication with a concentration in Integrated Marketing Communications teaches students how to synthesize the full range of communications into cohesive brand experiences. By studying the theory and practice of integrated marketing communications, you will be prepared to deliver a consistent, seamless consumer-first content experience across all channels.
Lasell’s philosophy of Connected Learning provides you with opportunities to draw on both your professional experience and newly acquired knowledge and skills to enhance your career prospects. Rigorous coursework is complemented by opportunities to put learning into practice, including a Capstone research experience and lectures from industry leaders (in person and via live stream) who present and discuss their work.
Today's complex marketing environment demands communications professionals who can ensure that cross-channel communications and messages are strategically linked together. You will be positioned to succeed in various areas of marketing and public relations fields in such roles as:
Join Lasell’s vibrant community of working professionals and gain access to a wide range of resources to develop your expertise and expand your network. As a Lasell graduate student, you will:
|COURSE CODE||COURSE TITLE||CREDITS|
|COM742||Integrated Marketing Communications||3|
|MSC Core Requirements|
|COM701||Communication, Ethics & Society||3|
|COM709||Negotiations & Conflict Resolution||3|
|COM738||Persuasion & Public Opinion||3|
|Choose 1 from the following:|
|COM798||Special Study Project||3|
Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits.
Note: Students interested in taking COM797 - Thesis are required to take COM795 - Thesis: Research Design as a free elective.
|FALL MAIN 9/8 - 12/18|
|COM703||Communications Research||Hybrid||Sobel, Ethan|
|COM721||Principles of Public Relations||Hybrid||TBA|
|COM722||Crisis Communication||Hybrid||Sobel, Ethan|
|COM742||Integrated Marketing Communications||Hybrid||Walsh, Marty|
|COM796||Comprehensive Examination||Online||Barrett, Janice|
|COM799||Professional Internship||Quinn, Kaitlyn|
|FALL I: 9/8 - 10/27|
|COM709||Negotiations & Conflict Resolution||Online||Barrett, Janice|
|COM713||Writing for Public Relations||Online||Nazzaro, Lucia|
|COM729||Mediation & Facilitation: Tech to Intervene||Online||Santos, Javorite|
|COM733||Social Media||Online||Sobel, Ethan|
|COM734||Digital Media Analytics||Online||Quintino, Joao|
|COM751||Health Communications||Online||Greene, Neil|
|FALL II: 10/28 - 12/16|
|COM705||Media Relations||Online||Nazzaro, Lucia|
|COM722||Crisis Communication||Online||Barrett, Janice|
|COM732||ADV Negotiations: Skills to Influence||Online||Santos, Javorite|
|COM735||Digital Storytelling||Online||Quinto, Joao|
|COM738||Persuasion & Public Opinion||Online||Alland, Helene|
Candidates seeking admission to Lasell University's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission. The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.
*A cumulative grade point average of 3.0 is recommended for recent college graduates with fewer than 3 years of professional work experience.
Materials should be addressed to:
The Office of Graduate Enrollment
1844 Commonwealth Ave.
Newton, MA 02466