The Master of Science in Communication with a concentration in Integrated Marketing teaches students how to synthesize the full range of communications into cohesive brand experiences. By studying the theory and practice of integrated marketing communication, you will be prepared to deliver a consistent, seamless, customer-first content experience across all channels.
Lasell’s philosophy of Connected Learning provides you with opportunities to draw on both your professional experience and newly acquired knowledge and skills to enhance your career prospects. Rigorous coursework is complemented by opportunities to put learning into practice, including a Capstone research experience and lectures from industry leaders (in person and via live stream) who present and discuss their work.
Today’s complex marketing environment demands communications professionals who can ensure that cross-channel communications and messages are strategically linked together. You will be positioned to succeed in various areas of the marketing and public relations fields in such roles as:
Join Lasell’s vibrant community of working professionals and gain access to a wide range of resources to develop your expertise and expand your network. As a Lasell graduate student, you will:
|COURSE CODE||COURSE TITLE||CREDITS|
|MSC Core Requirements|
|COM701||Communication, Ethics & Society||3|
|COM709||Negotiations & Conflict Resolution||3|
|COM738||Persuasion & Public Opinion||3|
|COM742||Integrated Marketing Communications||3|
|Choose 1 from the following:|
|COM798||Special Study Project||3|
Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits
|Winter 1/2 - 1/17|
|COM701||Communication, Ethics & Society||Online||Anderson, Lauren|
|COM762||Communication Strategies for Leaders||Online||Nazzaro, Lucia|
|SPRING MAIN: 1/22 - 5/11|
|COM702||Organizational Communication||Hybrid||Covarrubias, Kristina|
|COM713||Writing for Public Relations||Hybrid||Sobel, Ethan|
|COM738||Persuasion & Public Opinion||Hybrid||Nazzaro, Lucia|
|COM796||Comprehensive Examination||Hybrid||Barrett, Janice|
|COM798||Special Study Project||TBA||TBA|
|SPRING I: 1/22 - 3/10|
|COM703||Communication Research||Online||Anderson, Lauren|
|COM721||Principles of Public Relations||Online||Vincente, Erin|
|COM732||Advanced Negotiations:Skills to Influence||Online||Santos, Jovonte|
|COM735||Digital Storytelling||Online||Perlson, Meryl|
|COM758||Branding Health Services||Online||Quintino, Joao|
|SPRING 2: 3/23 - 5/11|
|COM702||Organizational Communication||Online||Barrett, Janice|
|COM705||Media Relations||Online||Barrett, Janice|
|COM709||Negotiations & Conflict Resolution||Online||Barrett, Janice|
Candidates seeking admission to Lasell University's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission. The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.
*A cumulative grade point average of 3.0 is recommended for recent college graduates with fewer than 3 years of professional work experience.
Materials should be addressed to:
The Office of Graduate Enrollment
1844 Commonwealth Ave.
Newton, MA 02466