MS in Communication: Integrated Marketing Communication

Overview

Ms in Comm

  • 100%

    Online or Blended format
  • 12-24 months

    Time to Complete
  • $600

    Cost Per Credit

The Master of Science in Communication with a concentration in Integrated Marketing teaches students how to synthesize the full range of communications into cohesive brand experiences. By studying the theory and practice of integrated marketing communication, you will be prepared to deliver a consistent, seamless, customer-first content experience across all channels.

What you'll learn:

  • Techniques to create, maintain, and protect a brand from inception to market
  • Understanding of consumer behavior
  • How to establish a target audience
  • Ways to effectively deploy paid and earned media for brand promotion
  • How to integrate the messaging strategy of public relations and advertising
  • Budgeting and team leadership

Connect learning to practice

Lasell’s philosophy of Connected Learning provides you with opportunities to draw on both your professional experience and newly acquired knowledge and skills to enhance your career prospects. Rigorous coursework is complemented by opportunities to put learning into practice, including a Capstone research experience and lectures from industry leaders (in person and via live stream) who present and discuss their work. 

Advance your career

Today’s complex marketing environment demands communications professionals who can ensure that cross-channel communications and messages are strategically linked together. You will be positioned to succeed in various areas of the marketing and public relations fields in such roles as:

  • Director of Paid Search
  • Paid Search Strategist
  • Integrated Marketing Manager
  • Director of Field Marketing
  • Director of Internal Communication
  • Global Marketing Manager

Accelerate your success

Join Lasell’s vibrant community of working professionals and gain access to a wide range of resources to develop your expertise and expand your network. As a Lasell graduate student, you will:

  • Benefit from the experience of your faculty and peers, who bring deep expertise and a unique point of view to every class discussion and group project
  • Expand your network and learn to position yourself as a leader in your field
  • Engage with an active alumni community
  • Participate in career services programs that include webinars on salary negotiations and developing a career plan

Curriculum

COURSE CODE COURSE TITLE CREDITS
MSC Core Requirements
COM701 Communication, Ethics & Society 3
COM702 Organizational Communication 3
COM703 Communication Research 3
COM705 Media Relations 3
COM709 Negotiations & Conflict Resolution 3
COM738 Persuasion & Public Opinion 3
Concentration Courses
COM725 Advertising 3
COM742 Integrated Marketing Communications 3
MGMT740 Consumer Behavior 3
Choose 1 from the following:
COM796 Comprehensive Examination 3
COM797 Thesis 3
COM798 Special Study Project 3
COM799 Professional Internship 3

Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits

Course Schedule

Fall 2019

Course Number Name Format Instructor
FALL MAIN: 9/9 - 12/20
COM701 Communication, Ethics & Society Hybrid Anderson, Lauren
COM703 Communication Research Hybrid TBA
COM722 Crisis Communication Hybrid Sobel, Ethan
COM725 Advertising Hybrid Quintino, Joao
COM742 Integrated Marketing
Communications
Hybrid Walsh, Martin
COM796 Comprehensive Examination (Prereq: COM703 Lecture Min Grade: B- Min Credits: 3.00) TBA Barrett, Janice
COM797 Thesis (Prereq: COM795 Lecture Min Grade: B- Min Credits: 3.00) TBA TBA
COM798 Special Study Project (Prereq: COM703 Lecture Min Grade: B- Min Credits: 3.00) TBA TBA
COM799 Professional Internship TBA Quinn, Kaitlyn
FALL 1: 9/9 - 10/29
COM709 A Negotiations & Conflict Resolution Online Barrett, Janice
COM709 B Negotiations & Conflict Resolution Online TBA
COM733 Social Media Online Anderson, Lauren
COM751 Health Communication Online Greene, Richard
FALL 2: 10/30-12/18
COM705 Media Relations Online Nazzaro, Lucia
COM713 Writing for Public Relations Online Irizarry, Frank
COM722 Crisis Communication Online Barrett, Janice

Admission Requirements

Candidates seeking admission to Lasell College's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission. The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework*
  3. Two professional letters of recommendation from either faculty or employers
  4. A one page personal statement describing your goals, strengths and potential for achievement in graduate school
  5. Resume

*A cumulative grade point average of 3.0 is recommended for recent college graduates withfewer than 3 years of professional work experience.

Materials should be addressed to:
The Office of Graduate Enrollment
Lasell College
1844 Commonwealth Ave. 
Newton, MA 02466