The Integrated Marketing concentration provides students with a solid understanding of all aspects of a successful marketing and communications campaign, and positions students to master important aspects of advertising, public relations, consumer behavior and insights, organizational strategy, and brand development.
A holistic approach to communication
Topics addressed in the Integrated Marketing concentration include:
A community of learners
Faculty with rich industry experience are invaluable partners to Lasell graduate students, providing one-on-one support, career guidance, and a rich network of contacts in Boston’s media market. In addition, students work and study with a diverse cohort of peers who bring rich and varied professional experience to every class or group project. As part of our diverse community, you’ll learn to effectively disseminate messaging about a service or idea, recognize consumer behaviors, and build relationships with stakeholders and investors to elevate a brand.
Build your knowledge, build your network
The Integrated Marketing concentration positions graduate students to expand their professional networks and develop their professional skills throughout the program. In collaboration with peers who bring rich expertise to every discussion, students will gain proficiency in organizational communication and media relations, learn to manage public opinion, and master approaches to audience engagement. Targeted internships and Capstone experiences provides additional acumen in specific areas of interest.
Thanks to a vibrant community of working professionals and a wide range of available services, graduate students are positioned to develop their expertise and advance their career. As a Lasell graduate student you will have the opportunity to:
A rewarding career path
Graduates in the Integrated Marketing concentration pursue work in various areas of the marketing and public relations fields. Our graduates are well positioned to succeed in roles that include:
|COURSE CODE||COURSE TITLE||CREDITS|
|MSC Core Requirements|
|COM701||Communication, Ethics & Society||3|
|COM709||Negotiations & Conflict Resolution||3|
|COM738||Persuasion & Public Opinion||3|
|COM742||Integrated Marketing Communications||3|
|Choose 1 from the following:|
|COM798||Special Study Project||3|
Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits
|SPRING MAIN - 1/15-5/6|
|COM702||Organizational Com||Hybrid: On-campus 1/28||Michael Laramee||M 6:30 - 9 p.m.|
|COM705||Media Relations||Hybrid: On-campus 1/16||Janice Barrett||W 6:30 - 9 p.m.|
|COM709||Negotiations & Confiict Resolution||Hybrid: On-campus||Janice Barrett||R 6:30 - 9 p.m.|
|COM721||Principles of Public Relations||Hybrid: On-campus 1/15||Kristina Markos||T 6:30 - 9 p.m.|
|COM738||Persuasion & Public Opinion||Hybrid: On-campus 1/29||Lucia Navarro||T 6:30 - 9 p.m.|
|COM796||Comprehensive Examination (Prereq: COM703)||Kristina Markos|
|COM797||Thesis (Prereq: COM795)|
|COM798||Special Study Project
Prereq: (COM703 Lecture Min Grade: B- Min Credits: 3.00)
|COM799||Professional Internship||TBA||Vicente, Erin|
|SPRING 1: 1/15 - 3/5|
|COM744||Integrated Marketing Com Planning||Online||Jo O'Connor|
|COM758||Branding Health Services||Online||Rick Rizzo|
|SPRING 2: 3/18 - 5/6|
|COM703||Communication Research||Online||Lauren Anderson|
|COM721||Principles of Public Relations||Online||Erin Vicente|
Candidates seeking admission to Lasell College's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission. The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.
*A cumulative grade point average of 3.0 is recommended for recent college graduates withfewer than 3 years of professional work experience.
Materials should be addressed to:
The Office of Graduate Enrollment
1844 Commonwealth Ave.
Newton, MA 02466