Designed for the working professional who wants to focus on a particular area of study, the Marketing certificate provides a substantial base that can be used for career advancement or continuation in Lasell’s Master of Science in Management Program. Each certificate is composed of five three-credit courses and can be completed within nine months. Candidates to the certificate programs must hold a bachelor’s degree and submit an application for study in the graduate program along with all necessary documents.
Candidates to the certificate programs must hold a bachelor's degree and submit an application for study in the graduate program along with all necessary documents.
There are three courses (9 credits) that are part of the Core Curriculum. They are:
MGMT 740 - Consumer Behavior
This course explores how and why consumers behave the way they do. Consumers can be individual households buying goods and services for their own consumption or they can be buyers in industrial and other business-related markets. The course takes an interdisciplinary, in-depth approach to the study of buyer behavior.
MGMT 741 - Marketing Research
This course provides an understanding of the theory and the methods of marketing research through class discussions and project work. The emphasis in this course is on marketing research as an aid to management decision making.
MGMT 744 - Global Marketing
The purpose of this course is to explore the nature of marketing in a global context. This includes the decision of extending or adapting domestic marketing strategies for use abroad and the special demands of managing the marketing functions globally. Major emphasis is on developing global marketing strategies. However, the course also addresses issues of importance to entrepreneurs just entering global markets.
Two additional courses (6 credits) are required to complete the certificate. The courses can be any graduate Management courses.
|COURSE CODE||COURSE TITLE||CREDITS|
|MGMT703||Strategic Information Management||3|
|MGMT708||Aging & Technology||3|
|MGMT713||Fundraising & Development||3|
|MGMT714||Principles of Project Management||3|
|MGMT721||Elder Care Policy & Politics||3|
|MGMT722||Housing & Long-Term Care Options||3|
|MGMT724||Marketing to Seniors||3|
|MGMT726||Services & Programs for Older Adults||3|
|MGMT728||Human Resources Management||3|
|MGMT730||Health Management for Seniors||3|
|MGMT731||Human Resource Law||3|
|MGMT734||Aging in American Society||3|
|MGMT736||Leadership & Operations in Lodging Mgmt||3|
|MGMT741||Marketing Research & Data Analytics||3|
|MGMT743||Fundraising Concepts & Practices||3|
|MGMT745||Strategic Marketing Management||3|
|MGMT747||Event Management Operations||3|
|MGMT749||Ethical Theory & Management||3|
|MGMT750||Ldrship & Ops in Casino & Resort Mgmt||3|
|MGMT754||Revenue Management in Hospitality||3|
|MGMT755||Sustainability in Hosp & Event Mgmt||3|
|MGMT756||Policy & Brand Management in Hospitality||3|
|MGMT757||Hosp & Event Law, Ethics, & Risk Mgmt||3|
|MGMT758||Service Quality Management||3|
|MGMT760||New Product Development||3|
|MGMT798||Research Project Capstone||3|
Candidates seeking admission to a certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission.
*Materials should be addressed to:
The Office of Graduate Enrollment
1844 Commonwealth Ave.
Newton, MA 02466
February 29 - 9:00 a.m. EST
March 14 - 8:30 a.m. EST