2013 - 2014 Academic Catalog

Graphic Design

The Graphic Design major is a comprehensive and balanced program that illuminates the basic principles of effective visual communication. Students develop professional skills and a personal aesthetic that form a foundation for a successful design practice. Theoretical and practical studio experience in illustration, motion graphics, photography, typography, and design for the Web and mobile devices are at the core of the major.

Reflective of Lasell's connected learning philosophy, students learn essential business practices, become fluent in the necessary terminology, address a client's needs through conceptual drawings and mock-ups, and bring the project through to a successful solution. Students use the latest and most powerful digital hardware and software. As a capstone experience, each student in the Graphic Design major develops an electronic online portfolio that showcases the strongest examples of work created during the course of the program. and completes a required internship. Graduates receive a Bachelor of Arts in Graphic Design.

The following goals and associated learning outcomes delineate what we strive for students to achieve when they complete the major program of study in Graphic Design:

Goal 1: Creative Thinking Skills
Upon completion of the major program of study in Graphic Design, students will be able to

  1. produce multiple creative solutions for any single design challenge, applying a creative process on-demand
  2. effectively employ imagination with refined technique

Goal 2: Strong Critical Thinking and Problem-solving Skills
Upon completion of the major program of study in Graphic Design, students will be able to

  1. critique quality and effectiveness of visual media objects
  2. use learning resources outside the classroom to solve problems and develop skills
  3. craft effective solutions for visual problems

Goal 3: Strong Design and Fine Arts Skills
Upon completion of the major program of study in Graphic Design, students will be able to

  1. demonstrate currency with technical media tools
  2. effectively craft and author visual communications

Goal 4: Visual Articulation and Literacy
Upon completion of the major program of study in Graphic Design, students will be able to

  1. demonstrate their own personal aesthetic
  2. explain the influences of media in society
  3. recognize context and legacy of visual media objects

Goal 5: Effective Verbal Communication Skills
Upon completion of the major program of study in Graphic Design, students will be able to

  1. articulate their thoughts clearly in written form
  2. write in the style demanded of their chosen profession
  3. articulate their thoughts clearly in classroom discussions and professional presentations

Program Fee
Each Graphic Design student is charged a program fee for each semester. This program fee is used to pay for hardware, software, guest speaker honoraria, and miscellaneous materials/supplies that are necessary to maximize student learning.

Arts and Sciences Electives: 3-9 credits
This requirement may be fulfilled by any combination of Anthropology, Art History, Biology, Chemistry, Criminal Justice, Economics, English, Environmental Studies, Foreign Language, Geography, History, Mathematics, Music, Philosophy, Physics, Political Science, Psychology, Science, or Sociology courses.
View courses.

General Education Core Requirements and remaining Unrestricted Electives: 32 credits

Minimum credits required for graduation: 120

Course Code Course Title Credits
Core Courses
ARTS101 Studio Drawing I 3
ARTS120 Three-D Design 3
ARTS126 Principles of Design & Color 3
ARTS201 Studio Drawing II 3
ARTS219 Digital Photography 3
GRAP105 Digital Design Essentials 3
GRAP106 Graphic Design History 3
GRAP201 Imaging for Graphic Design 3
GRAP203 Lettering 3
GRAP204 Graphic Design I 3
GRAP205 Graphic Design II 3
GRAP207 Web Design & Development 3
GRAP301 Typography I 3
GRAP302 Typography II 3
GRAP305 Digital Photography II 3
GRAP307 Motion Graphics 3
GRAP308 Interactive Design 3
GRAP309 Graphic Design for the Marketplace 3
GRAP399 Internship Seminar 1
GRAP400 Field Experience 4
GRAP401 Publication Design 3
GRAP403 Senior Portfolio Development 3
GRAP404 Senior Thesis Assignment 4
GRAP406 Senior Practicum Project 4
MATH107 College Geometry 3
Choose 1 from the following:
ARTH103 Art History I 3
ARTH104 Art History II 3

Arts and Sciences Electives: 3-9 credits
This requirement may be fulfilled by any combination of Anthropology, Art History, Biology, Chemistry, Criminal Justice, Economics, English, Environmental Studies, Foreign Language, Geography, History, Mathematics, Music, Philosophy, Physics, Political Science, Psychology, Science, or Sociology courses.
View courses.

General Education Core Requirements and remaining Unrestricted Electives: 32 credits

Minimum credits required for graduation: 120

ANTH103 - Human Origins

This course considers the morphological, behavioral and life history features that distinguish the primates from other mammals, and the hominoids from other primates. We begin with an overview of the primates and their behavioral ecology, and then explore in detail the adaptations of each of the major groups of extant primates. Finally, we apply our knowledge of morphology and behavioral patterns in living primates to the fossil record.

CJ205 - Forensics

This course provides an introduction to the modern methods used in the detection, investigation, and solution of crimes. Practical analysis of evidence such as: fingerprints and other impressions, ballistics, glass, hair, handwriting and document examination, and drug analysis are studied. Prerequisite: CJ 101 or LS 101.

ECON101 - Principles of Econ-Micro

This course is an introduction to the principles of the economic behavior of individuals, firms, and industries in the mixed economic system. Topics include consumer demand; elasticity; supply and costs of production; the allocation of economic resources; international trade; and the role of government in promoting economic welfare. Prerequisite: Grade of C or better in MATH 103 or placement in any math course above MATH 103.

ECON103 - Economics of Social Issues

This course examines a broad range of social issues from an economics perspective. Designed for non-business majors, the course provides an introduction to economic reasoning and to some basic economic concepts which are then used to analyze a variety of social problems. Possible topics include poverty, unemployment, agriculture, discrimination, crime, pollution, education, health care, social security, and third world development. Prerequisite: A grade of C or above in Math 103 or placement in any math course above Math 103.

ED109 - Invitation to Teaching

This course explores careers in teaching beginning with the unifying question: Why should I become a teacher? Students examine their motivations to become teachers while they learn about college and state requirements and expectations.

ED110 - Teaching & Learning in American Schools

This course provides students pursuing or considering initial teacher licensure with an overview of the teaching profession. Students study and discuss history and philosophies of education systems, as well as current trends and issues. Massachusetts professional standards and requirements for licensure are explored. This course is a prerequisite for all other ED courses. Twenty-five hours of observation and tutoring in varied school settings are required. This is a presentation-intensive course.

ED210 - Reading & Writing Across the Curriculum

This course emphasizes the processes of reading and the critical nature of reading to learn in the content areas. Focus will be on literacy strategies to support teaching in content areas, the influences of diversity, the current methods of instruction, and assessments used to inform instruction. In addition, the current research on reading to learn will be read, discussed, and integrated in all course activities. Requires a pre-practicum of 25 hours. Prerequisite: ED 219

ED219 - Supporting Learner Variability

This course introduces students to characteristics of learners with special needs in classroom and community settings. It focuses on principles of Universal Design for Learning in developing appropriate learning environments to meet the variability of all students in Pre-K through high school settings. A required 25-hour pre-practicum provides opportunities to teach and observe in area classrooms. Prerequisite: ED 110

ED308 - Responsive Teaching in Secondary Schools

tudents will develop strategies and tools necessary to be responsive secondary teachers. Participants in this course will observe secondary teachers, develop lesson plans, reflect on their teaching philosophy, apply leadership theory to classroom practice, explore current trends and issues that impact secondary classrooms, increase their cultural competence, and expand their toolkit of strategies for differentiating instruction to address the variability of secondary students. Requires classroom observations. Pre-requisite: ED 219

ED309 - Sheltered English Immersion

This course provides a grounding in current theory and practice related to teaching English Language Learners. In particular, students learn to effectively shelter their content instruction, so that ELL students can access curriculum, achieve academic success, and contribute their multilingual and multicultural resources as participants and future leaders in the 21st century global economy. This course meets Massachusetts DESE standards for the required SEI endorsement. Course includes a 25-hour pre-practicum in license-appropriate classrooms. Prerequisite: ED 206 or Department permission

ED433 - Pre-practicum: Secondary English

Through a minimum of 150 hours of observation and reflection in public schools, and regular meetings with school and Lasell faculty, students in this course become familiar with the curriculum and organization of middle and/or high schools and English classrooms in preparation for the practicum. Prerequisite: Senior standing; passing scores on all required MTEL; permission of Department Chair

ED482 - Practicum: Secondary English

In this course, students complete a minimum of 300 field hours observing and teaching in a secondary English classroom and meet regularly with both Lasell and school supervisors. Assignments incorporate all Massachusetts requirements for licensure and include topics such as the ethics of teaching, legal and moral responsibilities, student confidentiality, and working parents and community members. Permission of the Department Chair required. Prerequisite: ED 433; passing scores on all required sections of the MTEL.

ED484 - Practicum: Secondary History

In this course, students complete a minimum of 300 field hours observing and teaching in a secondary history classroom and meet regularly with both Lasell and school supervisors. Assignments incorporate all Massachusetts requirements for licensure and include topics such as the ethics of teaching, legal and moral responsibilities, student confidentiality, and working parents and community members. Permission of the Department Chair required. Prerequisite: ED 435; passing scores on all required sections of the MTEL

ED494 - Professional Standards & Ethics

Taken concurrently with ED 496 or ED 498, this capstone seminar engages students in ethical questions such as student confidentiality, testing, and communicating with various constituencies as well as practical aspects of preparing for an initial teaching position. It includes conducting and reporting on the classroom-based research project that was designed in ED 421. Co-requisite: ED 496 or ED 498.

ENG212 - Literature for Young Adults

This course is a survey of current books written for adolescent and teen readers. It prepares students to evaluate young adult books in terms of literary qualtiy, reader interest, and social and political perspectives. Strategies for use in the classroom are explored. A variety of genres of books are examined. Prerequisite: ENG 102.

HIST203 - The History of Women in U.S.

This course explores the social history of women in the United States, beginning in the colonial period and ending with an examination of twen­tieth century issues. Emphasis is on the image of women held during these periods, in contrast to actual conditions. Contributions of women to social change and the growth of women’s move­ments are also analyzed. Prerequisite: a 100 level history course or ENG 102.

HIST204 - Recent American History

This course focuses on the presidencies beginning with Kennedy to the present. Work is divided roughly into three areas: foreign affairs; domestic politics; economic, social, and cultural needs. Topics range from the Vietnam War to the Iraq War, the weakening of Congress and the expansion of the presidency, the women's movement, changes in popular culture, and domestic economic developments. Prerequisite: a 100 level history course or ENG 102.

HIST207 - African American History

This course explores the history of African Americans in the United States from their African beginnings to the present. It traces the lives and status of African Americans, enslaved and emancipated, as they confronted the barriers of legal, institutional, and cultural prejudices; examines the socioeconomic and political experiences of blacks in America; and investigates strategies of accommodation, resistance, and protest in the struggle of African Americans to gain human and first-class citizenship rights. This is a writing-intensive course. Prerequisite: a 100 level history course or ENG 102.

HIST208 - Sub-Saharan Africa after 1800

This survey of sub-Saharan African history explores the ongoing story of African political, social, and economic developments from the post trans-Atlantic slave trade period to the present. The course includes treatment of the impact of European merchants, missionaries, and adventurers on Africa from the time immediately preceding imperialism and colonialism up through the emergence of nationalism and decolonization and liberation movements. The new nation-states, their post-colonial economies, and their developing systems of justice, education, and rule are investigated. Finally, topics such as soil erosion, disease, conservation, famine, and Africa’s relationships with the wider world are discussed. Prerequisite: a 100 level history course or ENG 102.

HIST209 - China from 1600 to Present

This course is a survey of modern Chinese history from the founding of the Qing Dynasty in the seventeenth century to Deng Xiaoping's economic reforms of the 1990s. Special attention will be paid to modernization, Western and Japanese imperialism in China, and the rise of Communism under Mao Zedong. In addition to learning about important milestones in Chinese history, students will also be introduced to aspects of Chinese art, culture, and women's issues through primary sources translated into English. This is a writing-intensive course. Prerequisite: a 100 level history course or ENG 102.

HIST210 - Latin Amer Colonial Period to Present

This survey looks at Latin American history from pre-Columbian to contemporary times. Emphasis is on native cultures, the “discovery” of the New World, European presence, colonialism, imperialism, the creation of the peasantry, wars of independence, the formation of nation-states, the role of the military, slavery and racism, development and underdevelopment, the Catholic Church, liberation theology, poverty, and revolution. Major emphasis in South America is on Argentina, Columbia, Peru, Chile, Venezuela, and the Portuguese speaking nation of Brazil. The course also includes examination of foreign intervention and inner instability in Mexico, including struggles for democracy, economic rights, and social justice. In the Hispanic Caribbean and Central America, especially, Cuba, Puerto Rico, Dominican Republic, Guatemala, Belize, Costa Rica, Nicaragua, and Panama, land and labor systems, gender relations, race and ethnicity, and varied forms of rule are discussed. This is a writing intensive course. Prerequisite: a 100 level history course or ENG 102.

HIST211 - Middle East & Islamic World Since 1800

This course looks at the Middle East and its relations with the wider world, from the appearance of Napoleon to the present. Topics include attempts at reform and modernization in the Ottoman Empire; the impact of Western imperialism on the region as a whole; and twentieth-century developments in the area, including nationalism, pan-Arabism, pan-Islamism, the cult of the personality, coup, revolution, Zionism, and the Palestinian-Israeli confrontation. The economic and social impact of oil, the influence of fundamentalism, and the Great Power rivalry down through the position of the United States toward the area are investigated. The efforts of Iran to gain acceptance in/by the contemporary world is examined, as is the shifting attitude of Egypt toward modernity. Finally, connections between the region and the rest of the Islamic world are explored. This is a writing-intensive course. Prerequisite: a 100 level history course or ENG 102.

HIST325 - The Intellectual Origins of Western Civ

This seminar traces the roots of modern western thought from ancient Greece through the Enlightenment by discussing and analyzing selections from the writings of major European thinkers. The seminar focuses on dominant figures representative of an historical epoch and examines their ideas in light of existing and future political, social, economic, and intellectual developments. Prerequisite: a 200 level history course or permission of instructor.

HIST330 - Europe & The World/ Age of Expansion

This course examines political, economic, social, scientific, and religious developments that contributed to European desire for land and power, and also to fantasies and phobias directed by European conquerors toward those whom they subdued and subjected to Western rule. The reaction toward the white Westerners on the part of those exploited is also explored. The period covered is from the mid-fifteenth century through the eighteenth century. Prerequisite: a 200 level history course or permission of instructor.

PSYC101 - Psychological Perspectives

In this course, students learn to think like psychologists as they study classic and contemporary topics in human behavior, feeling, and thought. Students learn to apply psychological perspectives of thought, including biological, cognitive, sociocultural, humanistic, psychodynamic, and behaviorist, to better understand the human experience. Students will learn to use these perspectives to explore how individual behavior is influenced by and influences one’s biology, family, community and society. Topics may include human development, personality, psychopathology, human relationships, language, memory, perceptual processes, and intelligence, among others.

PSYC223 - Adolescent Psychology

This course examines the adolescent period of life as one of multiple simultaneous changes in the mind and body that set the stage for adult life. Particular attention is paid to gender differentiated experiences in adolescence; how males and females differ in their experience of the changes that occur during adolescence. The role of culture in determining the adolescent experience is discussed. Prerequisite: PSYC 101.

Deborah Baldizar

Assistant Professor of Art and Graphic Design

Office: Yamawaki

Kenneth Calhoun

Associate Professor of Art and Graphic Design, Program Director of Graphic Design

Office: Yamawaki

Stephen Fischer

Associate Professor of Graphic Design

Office: Yamawaki

Margo Lemieux

Professor of Art and Graphic Design

Office: Yamawaki

Vladimir Zimakov

Diane Heath Beever ’49 Associate Professor of Art; Director of the Wedeman Gallery

Office: Yamawaki

ARTS101 - Studio Drawing I

This course introduces students to a variety of drawing tools and media. Drawing from life, line, tonality, illusional space, and perspective are explored. Creativity and individual expression are stressed.

ARTS120 - Three-D Design

This course introduces students to the notion of creating within three-dimensional space. Line, composition, planes, volume, and surfaces are studied from both additive and subtractive perspectives. Students construct various models and/or maquettes. Problem solving and individual expression are emphasized.

ARTS126 - Principles of Design & Color

This course is an introduction to the theories and concepts of design and color with an emphasis on developing an awareness and sensitivity to art as an integral part of one’s life and as a way to complement one’s aesthetic needs. This is a lecture/discussion/critique course with visual material, critical essays, individual expression, and museum/gallery trips. NOTE: First year Graphic Design majors should seek out the majors-only section when enrollling.

ARTS201 - Studio Drawing II

This course offers the experienced drawing student a chance to continue building life drawing, human figure, still lifes and landscape skills. In addition to studio work, students learn what is necessary to advance their knowledge of design by studying the masters. Periodic class discussions help students learn visual analysis and a general approach to the criticism of art. Prerequisite: ARTS 101 or permission of instructor.

ARTS219 - Digital Photography

This course provides an introduction to the basic concepts of digital imaging as applied to photography. Students combine traditional photographic methods with the latest digital techniques, using image manipulation software, scanning equipment and other computer-based tools. Students are responsible for providing their own digital camera.

GRAP105 - Digital Design Essentials

This course offers an introduction to three of the most important software applications in the Adobe Creative Suite for a student who is interested in Graphic Design: Illustrator, Photoshop, and InDesign. Students learn image generation and editing in both pixel-based and vector-based environments as well as digital page composition for print publishing. This is a project-based course that initiates and improves students' skill set for the implementation of computer graphics.

GRAP106 - Graphic Design History

This course introduces students of design to the origins of the discipline. It emphasizes the Modernist period, during which design rapidly evolved as typography, photography and new printing methods were explored by artists of the Bauhaus and other European schools and movements. The course demonstrates how these innovators influence graphic design as we know it today.

GRAP201 - Imaging for Graphic Design

This illustration course is designed to develops students' compositional and image development skills for the field of Graphic Design. Using a combination of traditional and digital methods of imaging, students expand their visual vocabulary for successful graphic communications.

GRAP203 - Lettering

This is an introduction to the art, craft, and history of letterforms. With an emphasis on calligraphy and continuing with digital imaging, students gain a historical perspective of the development of letterforms and how they influence modern communications.

GRAP204 - Graphic Design I

This is an introduction to the theoretical and practical aspects of graphic design, with an emphasis on developing a working literal and visual vocabulary. Students are challenged with conceptual design exercises that promote the essential values of good research, process, and presentation practices. Prerequisite: GRAP 201.

GRAP205 - Graphic Design II

This course builds on the foundational principles that are introduced in Graphic Design I. Students strengthen their design skills through a series of design briefs in the areas of print and electronic media. Reflective writings and research assignments contribute to improved critical thinking and writing skills. Prerequisite: GRAP 204.

GRAP207 - Web Design & Development

This course introduces the student to the most current coding languages that are integral to successful Web site development. It also introduces the student to authoring software, such as Adobe Dreamweaver, that assists with the application of these coding languages. Other topics which add to this comprehensive course are: the history of the Internet and World Wide Web Consortium, the power of CSS, and the design and layout principles that contribute to successful Web site development from technical, interactive, and aesthetic viewpoints.

GRAP301 - Typography I

This course surveys the application of expressive letterforms since the invention of the printing press. With a historical overview that illuminates the terminology used by professional designers, students are encouraged to explore their own means of typographic expression. The fundamentals of structure, spacing, and rhythm are emphasized as they influence form and function. Prerequisites: GRAP 105.

GRAP302 - Typography II

In this course, students expand their design practice in the application of typography to a variety of forms and contexts. This is a process-oriented course focused on the advancement of a personal "typographic voice." Students learn to structure informational hierarchies and how to sequence typographic materials across multiple pages. Issues of personal interpretation and legibility are emphasized. Prerequisite: GRAP 301.

GRAP305 - Digital Photography II

This course involves the study of the graphic image and how visual messages are used in a diverse media. This is an advanced photography course with an emphasis on technical methods. Hands-on studio projects give the student skills that contribute to thoughtful and effective communication. Prerequisite: ARTS 219.

GRAP307 - Motion Graphics

In this course, students develop conceptual and visual problem-solving skills as they relate to interactive design, motion studies, and time based art. Through demonstrations, studio sessions, and critiques students create portfolio quality animation, interactive, and motion study projects.

GRAP308 - Interactive Design

This course offers a deeper exploration of interactive design and authoring, building upon skills and strategies acquired in basic Web and Flash classes. Advanced animation and interactivity for the Web, desktop, and mobile devices are emphasized as students learn Actionscript 3.0, HTML5 and CSS3.

GRAP309 - Graphic Design for the Marketplace

This course engages advanced graphic design students with a curriculum derived from a collection of prepared design briefs. With established methods of research, conceptualization, innovation, and art production students are offered "real world" challenges for graphic design solutions. This course emphasizes sound business practices and ethical guidelines for a career in commercial art. Prerequisites: GRAP 205, GRAP 302.

GRAP399 - Internship Seminar

A critical component of a successful Internship experience is finding an appropriate placement. In this seminar students will identify their personalwork style and strengths, will identify a good career match, will create an effective cover letter & resume, will explore effective networking, interviewing, and negotiation skills. This course will help students identify search tools for finding internships. A goal of this course is to secure an internship for the following semester. Must be Junior standing.

GRAP400 - Field Experience

This course provides the student with professional experience through an individually arranged participation of 12-15 hours per week in a work setting. Primary area of responsibility rests with the student in identifying and pursuing his/her areas of interests, in consultation with his/her team of faculty advisors. Each student is monitored during the field experience and must complete a related written project assigned by his/her team of faculty advisors. Evaluation of the field experience is based on student performance as reviewed with the employer, faculty members, and student at the completion of the experience. Junior or Senior standing. Prerequisite: ARTS 399

GRAP401 - Publication Design

This course involves graphic design students in the theoretical and practical processes of successful publication design through research, conceptual explorations, studio practice, and presentations. This course offers experience in the design of traditional and electronic publications in order to prepare students for a career in graphic design. Prerequisite: GRAP 105.

GRAP403 - Senior Portfolio Development

This course prepares design students for effective and personalized presentation of their design work. Students are encouraged to prepare a physical "book" portfolio with interchangeable pages to allow customization of presentations. They are also encouraged to establish their own web presence by building an online portfolio on a Web site with their own URL. Prerequisite: Senior standing.

GRAP404 - Senior Thesis Assignment

Students engage in an individual research and writing practice that challenges them to analyze and articulate their personal philosophy of design. This capstone course also provides students an opportunity to clarify their professional goals based on their interests in graphic design. Prerequisite: Senior standing.

GRAP406 - Senior Practicum Project

The senior practicum provides an opportunity for students in their final semester of the design program to produce a self-directed capstone project that applies the design theory and studio techniques that they have been developing over the last four years. The practicum project is presented in a Senior Show at the end of their final semester. Prerequisite: Senior standing.

MATH107 - College Geometry

This course is an introduction to the essentials of Euclidean geometry. Topics covered include: reasoning in mathematics, the relationship between algebra and geometry, analytic geometry, proofs and constructive triangles, circles, quadrilaterals, polygons, surfaces and solids, and historical notes about famous geometricians. Prerequisite: MATH 103 with a grade of C or better or demonstrated competency through placement testing.

ARTH103 - Art History I

This course presents a survey of artistic styles from the prehistoric period through the art of the early Renaissance. Periods included are Egyptian, Aegean, Greek, Roman and Etruscan art, and the art of the Middle Ages. Films and slides are used in the presentation of works of art from the fields of architecture, sculpture, and painting.

ARTH104 - Art History II

This course presents a study of works of art from the High Renaissance and the Mannerist periods, the Renaissance in the North, the Baroque period, and the Modern Age. Slides and films are used in this presentation of works of art from the fields of architecture, sculpture, and painting.