The Communication Department offers majors in Communication and Graphic Design and six areas of concentration: Creative Advertising; Journalism and Media Writing; Multimedia and Web Design; Public Relations; Radio and Video Production; and Sports Communication. Consistent with the college’s Connected-learning philosophy, courses in the Communication Department are designed to provide students with the knowledge and skills needed to succeed in their chosen concentrations. Students gain valuable professional experience and significant contacts through internships and professional mentoring within the communication and graphic design industries. Upon graduation, they are well-prepared to pursue careers in the growing and exciting fields of communication and graphic design, from journalism, public relations and advertising to television, radio production and multi-media interactive web design. Graduates receive a Bachelor of Arts degree. The department also offers minors in Communication, Sports Communication and Graphic Design.
COMMUNICATION
Movies on demand. 24-hour cable news. Internet marketing and sales. What part of your life is not affected by the mass media? The Communication major at Lasell prepares students for careers in the many exciting and ever-evolving fields of communication, including advertising, journalism, public relations, graphic design, broadcasting and media production. Students choose concentrations in journalism and media writing, public relations, radio and television production, mass marketing and advertising, or multimedia and web design. In addition, through a series of media studies courses, students learn about the functions and influences of the media in our time, so that they enter the profession with an awareness of the cultural impact their work will have, as well as associated social and ethical issues regarding the roles and functions of the media in our society. Through Lasell’s Connected-learning philosophy of education, communication majors will gain hands-on experience in and outside of the classroom throughout their four years of studies. For example, there are numerous opportunities to work on class projects at our state-of-the-art Internet radio station, in programming, production, and promotions, in our high-tech digital video production suite, and in the studios of NewTV, Newton’s community-access cable television station not far from the Lasell campus. The communication major culminates in a required professional internship, and Lasell is ideally located for opportunities at some of the most prestigious media outlets and organizations in the country, such as the Boston Herald, CBS4-TV, WMJX-FM (MAGIC 106.7), and the Arnold Worldwide advertising agency.
Major Requirements:
(26 credits)
COM 101
Understanding Mass Media
3
COM 103
Introduction to Human Communication
3
COM 105
Writing for the Media
3
COM 203
Effective Speaking
3
COM 205
Media Ethics and SocietyAI (ME)
3
COM 315
Communication Research
3
COM 399
Internship Seminar(cross-listed with IDS 399)
1
COM 400
Field Experience(cross-listed with IDS 400)
4
COM 418
Media Literacy (capstone course)
3
Concentration Requirements:
(30 credits)
In addition to the above requirements, students choose one of the following 6 concentrations:
Journalism and Media Writing
Credits
ITEC 105
Introduction to Digital Design
3
COM 206
Professional Communication
3
COM 209
Journalism
3
COM 213
Writing for Public Relations
3
ENG 219
Creative Writing
3
COM 305
Screenwriting
3
COM 306
Broadcast Journalism
3
COM 314
Magazine and Feature Writing
3
Choose two additional Communication (COM) or Graphic courses
6
Radio and Television Production
Credits
COM215:
Introduction to Radio
3
COM 217:
Introduction to Video Production
3
COM218:
Digital Video Editing
3
COM 304:
TV Studio Production
3
COM 305
Screenwriting
3
COM312:
Advanced Radio Production
3
COM 313:
Advanced Video Production
3
ITEC 304
Photoshop
3
Choose two additional Communication (COM) or Graphic courses
6
Creative Advertising
Credits
BUSS 101
Introduction to Business
3
ARTS 126
Principles of Color and Design
3
ITEC 105
Introduction to Digital Design
3
COM 206
Professional Communication
3
COM 221
Introduction to Advertising
3
COM 223
Creative Advertising: Copy and Design
3
COM 319
Advertising Planning: Media Campaigns
3
ITEC 302
Internet and World Wide Web
3
Choose two additional Communication (COM) or Graphic Courses
6
Public Relations
Credits
BUSS 101
Introduction to Business
3
ITEC 105
Introduction to Digital Design
3
COM 206
Professional Communication
3
COM 208
Introduction to Public Relations
3
COM 213
Writing for Public Relations
3
COM215:
Introduction to Radio
3
COM 217:
Introduction to Video Production
3
COM 317
Media Relations
3
Choose two additional Communication (COM) or Business (BUSS)courses
6
Multimedia and Web Design
Credits
ARTS 219
Photography
3
COM 217
Intro to Video Production
3
COM 215
Intro to Radio Production
3
ITEC 302
Internet and the World Wide Web
3
ITEC 306
Web Design I
3
ITEC 307
Web Design II
3
COMP 304
Photoshop
3
GRAP 307
Sequencing of Motion
3
Choose two (2) of the following courses:
6
COM 223
Creative Advertising: Copy and Design
COM218
Digital Video Editing
COM 304
TV Studio Production
COM 313
Advanced Video Production
COM312
Advanced Radio Production
ARTS 220
Photography II
ITEC 202
Desktop Publishing
ITEC 203
Advanced Desktop Publishing
ITEC 205
Introduction to Illustration Software
ITEC 307
Web Design II
Sports Communication
Credits
COM 209
Journalism
3
SMGT 102
Introduction to Sport Management
3
SMGT 304
Sport Information and Communication
3
SMGT 202
Ethics in Sport
3
Choose three additional Communication (COM) courses
9
Choose three additional Sport Management (SMGT) courses
9
Additional Requirements
(12 credits)
Art History or Music Elective (AI/A)
3
Literature Elective
3
Electives in SOC, PSYC, POLS, LS, CJ, or ECON (AI/PS)
