Master of Science in Communication
Communication touches every facet of business. In today's 24/7 media market, organizations recognize the critical value of creating and delivering timely messages to communicate value, manage brand and advance reputation. And every organization, whether corporate or nonprofit needs skilled professionals who can develop and deliver such messages, tailoring them for various stakeholders, including customers, community, shareholders and employees. If you want to sharpen your communication skills, Lasell College offers a master's degree for you - the working professional looking to advance your career or change directions. Courses are offered 100% online or in a hybrid format.
|COM758||Branding Health Services|
|COM701||Communication, Ethics, & Society|
|COM730||Graphic Design for the Marketplace|
|COM756||Health Promotions & Campaigns|
|COM743||Integrated Marketing Com & the Internet|
|COM744||Integrated Marketing Com Planning|
|COM742||Integrated Marketing Communications|
|COM724||International Corporate Communication|
|COM709||Negotiations & Conflict Resolution|
|COM738||Persuasion & Public Opinion|
|COM721||Principles of Public Relations|
|COM753||Public Relations in Non-Profit Settings|
|COM798||Special Study Project|
|COM713||Writing for Public Relations|
The MSC program is 12 courses (36 credits), built around a seven-course core curriculum that provides a solid foundation in communication. You'll then choose one of three concentrations, based on your interest and goals.
Public Relations concentration covers theory, legal and ethical issues. and develops the analytic and creative know-how you'll need to excel in the profession. Each course addresses the explosion of lnternet-enabled networked communications that's forcing corporations to change the way they communicate with their many internal and external publics.
Integrated Marketing Communications concentration combines promotion and interpersonal comunication into a coordinated program of total communication approaches. You'll learn how to help organizations build brand value through strategic communication with target audiences, including advertising, sales promotion, direct marketing, events sponsorship and the Internet.
Health Communication focuses on communicating health-related messages, campaigns, and the overall branding of health services. You will achieve a sound understanding of the health communication environment as well as the skill-set to pursue a career in bio-tech corporations, hospitals, health-related non-profit organizations and consultant practices.
Request more information from our Graduate Admission office.