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Connected Learning Project Makes a Difference for Students, Local Nonprofit

November 30, 2010

It's one thing to read about promotion and publicity in a text book, it's a whole other experience to take on event promotion for a non-profit client.

That's just what Lasell students did this fall when they partnered with the local non-profit Catching Joy to promote its annual Winter Carnival fundraiser.

Catching Joy, which is based in Newton, promotes community service and volunteerism among young children and their families. It will host its Winter Carnival at Lasell College in de Witt Hall on December 4th, from 3 to 6 p.m.

Lasell students from Professor Erin Vicente's Nonprofit Public Relations helped make this event happen by producing everything from the business cards to the press releases as part of the College's Connected Learning philosophy.

"Students gained valuable written and oral communication skills, created material for their portfolios, and participated in a project that gave them real world insight in working with clients," said Vicente, who believes the lessons the students learned will prepare them for work in a business environment.

Catching Joy's Winter Carnival will include a silent auction, raffle, children's entertainment, a community service project and arts and crafts. Guests are invited to bring new art supplies and art kits to the event for donation to the Starlight Foundation. Tickets cost $30 for individuals and $80 for a family. All proceeds will help fund Catching Joy's programs.

For more information visit Catching Joy on the web.


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