Brand & Identity Center - Color Palette

color palette

Our color palette helps audiences identify us at a glance, and the way we use color sets the mood for each of our pieces. Our palette reflects our heritage and our surroundings. It is made up of our core blues, complemented by accents and simple neutrals.

To ensure that we employ a consistent color palette across all mediums, use the following color builds when adjusting from print, to screen, to web.

Core

Instantly recognizable as Lasell College, our core colors should be visible in all communications, including:Publication Covers, Website Pages, Billboards, Posters, Digital and Print Advertisements, Formal Invitations, Recruitment Materials

PMS 539
C100/M58/Y23/K75
R0/G42/B66
Web 002A42

PMS 2718
C68/M39/Y0/K0
R90/G133/B215
Web 5A85D7

PMS 541
C100/M78/Y32/K15
R0/G63/B114
Web 003F72

PMS 291
C100/M78/Y32/K15
R0/G63/B114
Web 003F72

accent

Our accent palette adds balance and flexibility to our communications. They are generally intended to accent our primary palette, and should only appear separate in particular communications, such as: Interior Pages of Publications, Internal Communications, Non-recruitment Materials

PMS 341
C100/M0/Y67/K30
R0/G125/B87
Web 007D57

PMS 376
C54/M3/Y100/K0
R122/G184/B0
Web 7AB800

PMS 1225
C0/M22/Y84/K0
R255/G203/B79
Web FFCB4F

PMS 716
C3/M64/Y100/K0
R236/G122/B8
Web EC7A08

PMS 7417
C3/M86/Y85/K0
R220/G80/B52
Web DC5034

PMS 690
C46/M90/Y50/K40
R100/G31/B69
Web 641F45

PMS 324
C37/M0/Y16/K0
R156/G220/B217
Web 9CDCD9

Neutral

The neutrals balance the saturated colors in the accent palette.

Strategic use of white space allows our readers to focus on what's important, and keeps them from feeling overwhelmed by an overabundance of graphics and messaging.

Black
C0/M0/Y0/K100
R0/G0/B0
Web 000000

PMS 642
C15/M8/Y4/K0
R211/G222/B228
Web D3DEE4

PMS 424
C30/M22/Y19/K50
R108/G111/B112
Web 6C6F70

White Space