Brand & Identity Center - Identity and Assets
Our identity and graphic language sets the tone for how people initially see Lasell, and how they will recognize us moving forward. It consists of our logo, type, photos, graphic elements, and color. For your convience you can download the entire Brand Guidelines PDF.
More significantly, it’s how all these pieces work together to strengthen our overall brand message.
Our color palette helps audiences identify us at a glance, and the way we use color sets the mood for each of our pieces. Our palette reflects our heritage and our surroundings. It is made up of our core blues, complemented by accents and simple neutrals.
To ensure that we employ a consistent color palette across all mediums, use the following color builds when adjusting from print, to screen, to web.
Instantly recognizable as Lasell College, our core colors should be visible in all communications, including:Publication Covers, Website Pages, Billboards, Posters, Digital and Print Advertisements, Formal Invitations, Recruitment Materials
Our accent palette adds balance and flexibility to our communications. They are generally intended to accent our primary palette, and should only appear separate in particular communications, such as: Interior Pages of Publications, Internal Communications, Non-recruitment Materials
The neutrals balance the saturated colors in the accent palette.
Strategic use of white space allows our readers to focus on what's important, and keeps them from feeling overwhelmed by an overabundance of graphics and messaging.
Our words carry weight, and so does our typography. The size, font, and style of the typeface we choose is one of the most recognizable aspects of the Lasell College brand. It can reinforce our bold and inspirational voice, or back up a smart and insightful idea.
Picking the appropriate typeface is just the beginning. Setting the proper hierarchy and combining font weights both play a significant role in making sure our type speaks loud and clear.
It's important to maintain a clear hierarchy in your choice of type styles for each design. This creates rhythm and consistency, and it sets the pace for your reader. Each communication we create will have its own specific needs and requirements, so use this sample page as a guide to maintain a proper hierarchy.
A template helps campus communicators create professional presentations that consistently represent the campus to internal and external audiences. The downloadable template filse have been created to either merge with an existing presentation or create a new presentation. There are two different files depending on the ratio of the screen you are presenting on; 16x9 or 4x3.
To combine the template with an existing presentation follow these steps:
- Download the attached PowerPoint template file to your computer's desktop.
- Open that template by double clicking on it from your desktop.
- Once open, click on the text that is below the new slide icon that reads New Slide (with an arrow) – see picture
- You will then see a thumbnail image of all of the slide masters available in the template; at the very bottom, select "Reuse Slides."
- A Reuse Slides box will open on the right of your main PowerPoint screen.
- In the Reuse Slides box, click the "Browse" button and then select "Browse File."
- Locate the older PowerPoint presentation to be converted and click the "Open" button. A thumbnail image of all of your original slides will appear in the Reuse Slides box.
- Use the right click of your mouse on any one of the original slide thumbnails (on the right) and select "Insert All Slides."
- Your original slides will be updated appearing as new slide pages in the new PowerPoint presentation template.
- Most standard text slides will convert automatically to the new format.
- Save and name your new PowerPoint presentation.