Brand & Identity Center - Identity and Assets

Brand & Identity Center - Identity and Assets


Our identity and graphic language sets the tone for how people initially see Lasell, and how they will recognize us moving forward. It consists of our logo, type, photos, graphic elements, and color. For your convience you can download the entire Brand Guidelines PDF.

More significantly, it’s how all these pieces work together to strengthen our overall brand message.

Logos | Color Palette | Fonts | PowerPoint


Use the single-line version for the few situations where vertical space is very limited. Possible applications include Web page headers, building signage and the like.

When using or creating academic lockups, use the alternate logo.

Download Horizontal Files         Download Stacked Files         Download All Logo Files

Lasell College logos

Academic Lockups

When the logo needs to represent departments and units, the academic lockup should be visually consistent with the rule and academic entity.

Lasell College - Academic Lockups

Logo Clear Space

Maintaining ample clear space around the logo ensures that it remains legible and doesn't get lost within the composition. Photos, text, and graphic elements should never be placed within the pictured clear space.

The clear space of the logo is always the height and width of the "L" in the logo.

Lasell College - Logo Clear Space


There is no maximum size limit, but use discretion when sizing the logo. The preferred width of the primary logo is 2 inches.

Lasell College - Sizing


There is no maximum size limit, but use discretion when sizing the logo. The preferred width of the primary logo is 2 inches.

Lasell College - Placement

College Seal

In addition to our logo, Lasell College has an academic seal. The seal should be used only for official purposes. The seal is not a logo, and should never be used as a substitute for the college logo.

PMS 539

The single-color version, printed in PMS 539 (or its CMYK equivalent) is the preferred color of the seal.

Lasell College - seal

JPG     Illustrator

PMS 2718

An alternative single-color version, printed in PMS 2718 (or its CMYK equivalent) is permitted for certain applications.

Lasell College - seal

JPG     Illustrator


The white version is available for reversing, or knocking-out of color backgrounds.

Lasell College - seal

JPG     Illustrator

color palette

Our color palette helps audiences identify us at a glance, and the way we use color sets the mood for each of our pieces. Our palette reflects our heritage and our surroundings. It is made up of our core blues, complemented by accents and simple neutrals.

To ensure that we employ a consistent color palette across all mediums, use the following color builds when adjusting from print, to screen, to web.


Instantly recognizable as Lasell College, our core colors should be visible in all communications, including:Publication Covers, Website Pages, Billboards, Posters, Digital and Print Advertisements, Formal Invitations, Recruitment Materials

PMS 539
Web 002A42

PMS 2718
Web 5A85D7

PMS 541
Web 003F72

PMS 291
Web 003F72


Our accent palette adds balance and flexibility to our communications. They are generally intended to accent our primary palette, and should only appear separate in particular communications, such as: Interior Pages of Publications, Internal Communications, Non-recruitment Materials

PMS 341
Web 007D57

PMS 376
Web 7AB800

PMS 1225

PMS 716
Web EC7A08

PMS 7417
Web DC5034

PMS 690
Web 641F45

PMS 324
Web 9CDCD9


The neutrals balance the saturated colors in the accent palette.

Strategic use of white space allows our readers to focus on what's important, and keeps them from feeling overwhelmed by an overabundance of graphics and messaging.

Web 000000

PMS 642
Web D3DEE4

PMS 424
Web 6C6F70

White Space


Our words carry weight, and so does our typography. The size, font, and style of the typeface we choose is one of the most recognizable aspects of the Lasell College brand. It can reinforce our bold and inspirational voice, or back up a smart and insightful idea.

Picking the appropriate typeface is just the beginning. Setting the proper hierarchy and combining font weights both play a significant role in making sure our type speaks loud and clear.

Lasell College - typeface

Type  Hierarchy

It's important to maintain a clear hierarchy in your choice of type styles for each design. This creates rhythm and consistency, and it sets the pace for your reader. Each communication we create will have its own specific needs and requirements, so use this sample page as a guide to maintain a proper hierarchy.

Lasell College - typeface hierarchy

PowerPoint Template

A template helps campus communicators create professional presentations that consistently represent the campus to internal and external audiences. The downloadable template filse have been created to either merge with an existing presentation or create a new presentation. There are two different files depending on the ratio of the screen you are presenting on; 16x9 or 4x3.

Lasell College - PowerPoint 16x9

Download 16x9 Template

Lasell College - PowerPoint 4x3

Download 4x3 Template

To combine the template with an existing presentation follow these steps:

  1. Download the attached PowerPoint template file to your computer's desktop.
  2. Reuse SlidesOpen that template by double clicking on it from your desktop.
  3. Once open, click on the text that is below the new slide icon that reads New Slide (with an arrow) – see picture
  4. You will then see a thumbnail image of all of the slide masters available in the template; at the very bottom, select "Reuse Slides."
  5. A Reuse Slides box will open on the right of your main PowerPoint screen.
  6. In the Reuse Slides box, click the "Browse" button and then select "Browse File." 
  7. Locate the older PowerPoint presentation to be converted and click the "Open" button. A thumbnail image of all of your original slides will appear in the Reuse Slides box.
  8. Use the right click of your mouse on any one of the original slide thumbnails (on the right) and select "Insert All Slides."
  9. Your original slides will be updated appearing as new slide pages in the new PowerPoint presentation template.
  10. Most standard text slides will convert automatically to the new format.
  11. Save and name your new PowerPoint presentation.