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Communications Executives Help Students Prepare for Job Market at COM Day

March 13, 2014

Communications students received a full dose of preparation for the job market this week when executives and leaders from a variety of communications fields visited campus for the College's second annual COM Day.

During the full-day event, students attended presentations given by speakers from corporate public relations, journalism, sports information and magazines and also gained connections and insight into key aspects of those fields.

Keynote speaker Craig Rothenberg, Vice President of Corporate Communications for Johnson & Johnson,spoke to students about communicating effectively in the digital age. With multiple channels available to reach an audience, he made it clear that a plan is required to be an effective communicator. "When I grew up we had limited channels to deliver a message. Today the opportunity to reach your audience is abundantly greater," Rothenberg said.

He also impressed upon the audience the idea of storytelling and its importance in communications. "Think about storytelling in life and tell better stories. Certainly it's part of what we do everyday in communications," Rothenberg said.

Later in the day Megan Sherman from New England Newspaper and Press Association (NENPA) spoke about special events and public relations. Sherman gave advice on how to make work a learning experience to improve and move up the corporate ladder.

Other speakers included Larry Bean of Robb Report magazine, Stacey Gigante from Boston Children's Hospital, Todd Montana, Sports Information Director at Lasell College, and recent alumni who discussed their lives after Lasell. Students also participated in a speed networking event, allowing them to talk with prospective employers. Each speaker ended with a question and answer session, giving students another chance to learn.


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