What Can I Do With A Major In...
Marketing |
| This field of study focuses on understanding the activities involved in getting a product from production to the consumer. Knowledge and techniques of management and organization of the functions of product development, advertising, promotion, pricing, retailing and market research are developed. Career options are found in large and small businesses, wholesale and retail, service providers, entertainment and non-profit organizations. |
CAREER POSSIBILITIES* |
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| Account Representative | Customer Service Manager | Bank Officer |
| Marketing Director | Promotions Director | Sales Coordinator |
| Buyer | Claims Adjuster | Lobbyist |
| Special Events Planner | Actor/Actress | Booking Agent |
| Circulation Manager | Sales Manager | Telemarketer |
| Marketing Vice-President | Insurance Agent | Media Buyer |
| Fundraiser | Consumer Affairs Director | Publicity Director |
| Regional Sales Manager | Retail Merchandiser | Branch Manager |
| Public Opinion Surveyor | Public Relations Director | Advertising Account Executive |
| Development Officer | Management Trainee | Direct Mail Specialist |
| Advertising Copywriter | Insurance Agent | Wholesale Sales Representative |
| Development Manager | Employment Interviewer | Director of Research & Development |
| Broker | Grant Writer | Franchise Specialist |
| Communication Director | Real Estate Broker | Visual Display Artist |
| *positions are at various levels, some of which require graduate degrees | ||
ADDITIONAL INFORMATION SOURCES |
Books Available at the Office of Career Services:Career Choices for Students of Business by Career Associates Career Opportunities in Advertising and Public Relations by Shelly Field Careers in Marketing by Lila Stair and Leslie Stair Careers in Nonprofits & Government Agencies by WetFeet Insider Guide Careers in Communications by Shonan Noronha Getting the MBA Admissions Edge by Alan Mendonca and Matt Symonds The Inside Track to Careers in Real Estate by Stan Ross Marketing & Sales Career Directory by Ronald Fry Opportunities in Event Planning Careers by Blythe Camenson Top Careers for Business Graduates by Checkmark Books |
