Gustavo (Gus) BatistaBusiness Administration, '02

He is the Southeast Regional Parts and Service Manager for the Miami/West Palm District for Nissan. Miami is the number one sales district in this country with 14 total dealerships and Gus, who just joined the company in February 2008, has already been singled out for doing an outstanding job in the short time since he joined the team.

“My job is to build the relationship between the manufacturers and the dealerships while increasing revenue through vehicle and parts sales and there is a lot of pressure. I have to know my numbers and have a full understanding of what is going on in the industry. Because I am young compared to my peers, it’s important for me to have proven results. I have to show the owners of Miami’s dealerships that I am up to the job and that my age is irrelevant.”

Gus made the shift to Nissan in February from Ford where he started in marketing and sales in Orlando and was then promoted to the larger district of Miami. Before joining the auto industry, he worked for Cherokee Foods in Atlanta, GA.

At Lasell, Gus was a member of the first class to admit males and from the moment he stepped on campus he was busy with many extracurricular activities. A Business Administration major, he was elected president of the Student Government Association for two years, beginning his sophomore year, and was the first male to hold this position. “A full schedule helps me prioritize and keeps me energized. This was true at Lasell and is now true professionally - being involved opens up the opportunity to grow. I owe a lot of thanks to the College and Kimberly Eldred (former Director of Student Activities) who believed in me and gave me a chance to lead.”

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President Alexander Publishes Commentary Denouncing LGBT Discrimination  Thursday, July 24, 2014President Michael B. Alexander published a commentary on recent requests by another college to continue discriminatory hiring practices based on sexual orientation and gender identity on WBUR's online opinion website Cognoscenti.

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