Career Outcomes

Lasell Alum James DuguayJames Duguay ‘05

Sport Management

Current Job:
Research Manager and Secondary Researcher
Performance Research
Newport, Rhode Island

In high school I was a three-sport athlete and several colleges were interested in recruiting me to play football. Although Lasell has varsity sports, I decided not to play in college. That was a big move for me. Fortunately, the sport management program at Lasell allowed me to stay involved with athletics and get a strong business education. It was the perfect preparation for a career I love.

Performance Research is a young company that provides data and market analysis to help clients, like ESPN, make better decisions about event sponsorship and marketing budgets. When I started here as an intern, I learned how to do on-site research by traveling to the X Games in Los Angeles and other national events. Now I manage the company’s 24-person telephone research center and conduct secondary research, which involves analyzing costs and budgets.

Lasell gave me the real-world foundation in business and marketing that enables me to excel professionally. Lasell also taught me to multitask successfully, to manage multiple priorities at the same time. It’s a skill many people overlook, but one that has helped me tremendously in my current job.

Faculty Profile

Nancy Waldron, Ph.D.Chair of Marketing & Management; Associate Professor of MarketingDr. Waldron's principal scholarly interests lie in the business marketing arena, primarily in the field of entrepreneurship.  

News Highlight

Lasell College Students Part of Trial Program to Offer TV Content via Devices  Thursday, August 21, 2014Lasell College is one of a handful of colleges participating in a trial of Xfinity On Campus that lets students watch live TV and On Demand programming across devices. The program begins this fall semester.

Featured Event

Colored Girls Hustle  Wednesday, October 29, 2014Yamawaki Auditorium

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Lasell College Ranked Among Best Colleges by U.S. News and World Report for 2014

- 25th in "Best Regional College" - North