Marketing Concentration
Lasell’s MSM program provides a solid foundation in management and operations. The Marketing concentration, composed of five courses, provides a substantial concentration of topics specific to marketing. The Marketing concentration focuses on the most important elements of success for marketing professionals.
Our program will nurture your creativity as you learn theories and skills necessary to help profit and non-profit institutions in all market sectors increase demand for their products and services and develop strong marketing organizations. In keeping with Lasell College’s philosophy, students learn how to operate within a framework of ethical and social responsibility. Upon successful completion of the program, our graduates will have a global perspective and be prepared to handle change in a dynamic marketplace.
Core curriculum (21 credits):
MGMT 701 - Fundamentals of Executive Management (3 credits)
MGMT 703 - Management Information Systems (3 credits)
MGMT 704 - Financial Management (3 credits)
MGMT 705 - Organizational Behavior (3 credits)
MGMT 706 - Marketing Management (3 credits)
MGMT 707 - Operations Management (3 credits)
MGMT 799 - Internship/Research Project Capstone (3 credits)
Marketing Concentration
Required concentration courses (9 credits):
MGMT 740 - Consumer Behavior
MGMT 741 - Marketing Research
MGMT 742 - Marketing Communications
Electives (choose any 2 courses from the graduate course offerings – 6 credits)
MGMT 702 - Research Methods
MGMT 724 - Marketing to Seniors
MGMT 744 - Global Marketing
MGMT 745 - Marketing Strategy
MGMT 746 - E-Commerce
MGMT 747 - Social Marketing
MGMT 749 - Management Ethics
