Elder Care Marketing Certificate
Designed for the working professional who wants to focus on a particular area of study, the certificate provides a substantial base that can be used for career advancement or continuation in Lasell’s Master of Science in Management Program. Each certificate is composed of five three-credit courses and can be completed within six months.
Candidates to the certificate programs must hold a bachelor’s degree and submit an application for study in the graduate program along with all necessary documents.
Elder Care Marketing Certificate (9 credits): MGMT 724 - Marketing to Seniors MGMT 740 - Consumer Behavior MGMT 722 - Housing & Long-term Care Options for Older Adults
Electives (6 credits):
Choose any 2 courses from the Graduate offerings (see full list) MGMT 702 - Research Methods MGMT 720 - Social Gerontology MGMT 721 - Elder Care: Policy and Politics MGMT 723 - Multicultural Issues in Aging MGMT 726 - Services & Programs for Older Adults MGMT 727 - Senior Facilities Management MGMT 728 - Human Resources Management MGMT 729 - Elder Care Management Challenges MGMT 730 - Health Management for Seniors MGMT 741 - Marketing Research MGMT 742 - Marketing Communications MGMT 747 - Sales Marketing MGMT 748 - Social Marketing MGMT 749 - Ethical Theory in Management
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