Elder Care Marketing Concentration
The Master of Science in Management with a concentration in Elder Care Marketing provides students with a competitive foundation in business operations and unique focus understanding and addressing the issues in marketing products and services to elderly consumers.
Our own Lasell Village will serve as one of two important resources to your studies. Lasell Village is a continuing care retirement community (CCRC) located on the Lasell College campus. Residents commit to a formal, individualized plan of education. This focus on lifelong learning makes Lasell Village the first of its kind among retirement communities. The RoseMary B. Fuss Center for Research and Integenerational Studies is dedicated to enhancing the quality of life for older adults through research, community partnership, and teaching focused on aging, lifelong learning, and intergenerational programs.
Core curriculum (21 credits):
MGMT 701 - Fundamentals of Executive Management (3 credits)
MGMT 703 - Management Information Systems (3 credits)
MGMT 704 - Financial Management (3 credits)
MGMT 705 - Organizational Behavior (3 credits)
MGMT 706 - Marketing Management (3 credits)
MGMT 707 - Operations Management (3 credits)
MGMT 799 - Internship/Research Project Capstone (3 credits)
Elder Care Marketing Concentration (9credits):
MGMT 724 - Marketing to Seniors
MGMT 740 - Consumer Behavior
MGMT 722 - Housing & Long-term Care Options for Older Adults
Electives (choose any 2 courses from the graduate course offerings – 6 credits)
MGMT 702 - Research Methods
MGMT 720 - Social Gerontology
MGMT 721 - Elder Care: Policy and Politics
MGMT 723 - Multicultural Issues in Aging
MGMT 726 - Services & Programs for Older Adults
MGMT 727 - Senior Facilities Management
MGMT 728 - Human Resources Management
MGMT 729 - Elder Care Management Challenges
MGMT 730 - Multidisciplinary Elder Care
MGMT 741 - Marketing Research
MGMT 742 - Marketing Communications
MGMT 747 - Sales Marketing
MGMT 748 - Social Marketing
MGMT 749 - Management Ethics
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