Marketing

As both an art and a science, marketing is undergoing dramatic and exciting changes, and the field promises to be just as dynamic in the years ahead. The Marketing curriculum introduces students to all the major marketing trends. Students are exposed to marketing research techniques and demographic studies as well as business law and ethics. International marketing, nonprofit marketing, product marketing, and service marketing are integrated into this major. Graduates receive a Bachelor of Science degree in Marketing from the Marketing and Management Department.

View the Marketing major Curriculum requirements.

News Highlight

Lasell College to go Test Optional for Fall 2017 Admission  Tuesday, August 2, 2016After careful deliberation, Lasell College has announced it will go "test-optional" beginning with applications for admission to the 2017 Fall semester. The College will no longer require prospective students to submit SAT or ACT scores.

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