Marketing

As both an art and a science, marketing is undergoing dramatic and exciting changes, and the field promises to be just as dynamic in the years ahead. The Marketing curriculum introduces students to all the major marketing trends. Students are exposed to marketing research techniques and demographic studies as well as business law and ethics. International marketing, nonprofit marketing, product marketing, and service marketing are integrated into this major. Graduates receive a Bachelor of Science degree in Marketing from the Marketing and Management Department.

View the Marketing major Curriculum requirements.

News Highlight

Lasell College Fashion Students Ready to Show their Skills in Runway 2016  Monday, April 25, 2016After a year of sketching, sewing and planning – students have one night to show their talents and highlight their hard work in the annual Runway fashion show. Lasell’s Fashion Department will host its 27th annual runway show this weekend with an Undergraduate Show on April 29 and the Senior Collection Show on April 30. Both events begin at 7pm at the Athletic Center.

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