Marketing

As both an art and a science, marketing is undergoing dramatic and exciting changes, and the field promises to be just as dynamic in the years ahead. The Marketing curriculum introduces students to all the major marketing trends. Students are exposed to marketing research techniques and demographic studies as well as business law and ethics. International marketing, nonprofit marketing, product marketing, and service marketing are integrated into this major. Graduates receive a Bachelor of Science degree in Marketing from the Marketing and Management Department.

View the Marketing major Curriculum requirements.

News Highlight

Students, Faculty and Staff Travel to Tanzania for International Service Learning Trip  Wednesday, May 18, 2016In rural Tanzania, learning the English language is critical for a young child hoping to further his or her education, but it is often out of reach. For the next two weeks, a group of Lasell students hope to make a difference in one rural community there as part of a new Shoulder-to-Shoulder service learning trip.

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