Marketing

As both an art and a science, marketing is undergoing dramatic and exciting changes, and the field promises to be just as dynamic in the years ahead. The Marketing curriculum introduces students to all the major marketing trends. Students are exposed to marketing research techniques and demographic studies as well as business law and ethics. International marketing, nonprofit marketing, product marketing, and service marketing are integrated into this major. Graduates receive a Bachelor of Science degree in Marketing from the Marketing and Management Department.

View the Marketing major Curriculum requirements.

News Highlight

Lasell Track Star Wins Big at Maccabiah Games  Thursday, August 15, 2013Lasell College senior Chelsea Zeig, who competed in the Maccabiah Games in Israel this summer, has returned home with a life changing experience and a handful of medals.

Featured Event

Lasell College Drama Club Presents "Nine" the Musical  Saturday, December 7, 2013Yamawaki Auditorium