Marketing

As both an art and a science, marketing is undergoing dramatic and exciting changes, and the field promises to be just as dynamic in the years ahead. The Marketing curriculum introduces students to all the major marketing trends. Students are exposed to marketing research techniques and demographic studies as well as business law and ethics. International marketing, nonprofit marketing, product marketing, and service marketing are integrated into this major. Graduates receive a Bachelor of Science degree in Marketing from the Marketing and Management Department.

View the Marketing major Curriculum requirements.

News Highlight

State Board of Higher Education Approves New Master’s Degree in Criminal Justice  Wednesday, December 17, 2014The Massachusetts Board of Higher Education has approved a new Master’s degree in Criminal Justice at Lasell that will offer students multiple concentrations in Emergency Management, Homeland Security, Violence Prevention and Advocacy as well as a flexible Criminal Justice option. The online program launches in Fall 2015.

Featured Event

Colored Girls Hustle  Wednesday, October 29, 2014Yamawaki Auditorium