Marketing

As both an art and a science, marketing is undergoing dramatic and exciting changes, and the field promises to be just as dynamic in the years ahead. The Marketing curriculum introduces students to all the major marketing trends. Students are exposed to marketing research techniques and demographic studies as well as business law and ethics. International marketing, nonprofit marketing, product marketing, and service marketing are integrated into this major. Graduates receive a Bachelor of Science degree in Marketing from the Marketing and Management Department.

View the Marketing major Curriculum requirements.

Faculty Profile

Tessa LeRoux, Ph.DProfessor of Sociology; Director of Nancy Lawson Donahue ’49 Institute for Values and Public Life; Book Review Editor for Journal of Family Theory and ReviewTessa Leroux's main scholarly work is in the field of gender and family studies. She has published articles in the area of gender role socialization, teenage pregnancy and single parenthood, domestic work and migration, and family ideology.  

News Highlight

Lasell College Students Part of Trial Program to Offer TV Content via Devices  Thursday, August 21, 2014Lasell College is one of a handful of colleges participating in a trial of Xfinity On Campus that lets students watch live TV and On Demand programming across devices. The program begins this fall semester.

Featured Event

Colored Girls Hustle  Wednesday, October 29, 2014Yamawaki Auditorium