Marketing

As both an art and a science, marketing is undergoing dramatic and exciting changes, and the field promises to be just as dynamic in the years ahead. The Marketing curriculum introduces students to all the major marketing trends. Students are exposed to marketing research techniques and demographic studies as well as business law and ethics. International marketing, nonprofit marketing, product marketing, and service marketing are integrated into this major. Graduates receive a Bachelor of Science degree in Marketing from the Marketing and Management Department.

View the Marketing major Curriculum requirements.

News Highlight

President Alexander Responds to the Tragedy in Orlando  Thursday, June 16, 2016We the people of the United States cherish our freedoms. Whether it be the freedom to say what we want, to assemble in groups of our choosing, to follow the religions of our choice, to vote as our conscience demands, to own and carry weapons, to start new businesses and make money, and to move about as we please -- these are values we hold dear and are reluctant to compromise.

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