Academic Programs

Arts Management

The Arts Management Major at Lasell has a professional focus, rooted in Connected Learning, that seeks to educate students by promoting self-expression, academic exploration and critical thinking in academic, civic, and career-relevant areas.

Lasell College provides an active learning environment that robustly links learning to multiple experiences.  The community is a collaborative one powered by possibilities, enhanced by high social interaction and meaningful practices. 100% of students complete at least one internship to gain experience and build their resumes. Located just outside of Boston, Lasell is a professional and educational hub of opportunities with small class sizes to provide a co-constructed, supportive learning space.  At Lasell, many doors are opened for students, they just have to choose which one to go through.

  • Lasell's distinguished faculty supports the success of our students by linking academic expertise with professional experience as graphic designers, illustrators, sculptors, gallery directors, playwrights, screenwriters, choreographers, and performing artists.
  • The Wedeman Gallery contributes to Lasell's culturally-rich community by celebrating student and faculty artistry, and exhibiting local and international talent.
  • Award-winning Polished Magazine is a cooperative publication by Lasell's Graphic Design and Fashion students, while Tarnished Magazine presents contribution and editing opportunities to both Arts Management and Graphic Design majors.

For more information about the Arts Management curriculum, click here.

ARTH103 - Art History I

This course presents a survey of artistic styles from the prehistoric period through the art of the early Renaissance. Periods included are Egyptian, Aegean, Greek, Roman and Etruscan art, and the art of the Middle Ages. Films and slides are used in the presentation of works of art from the fields of architecture, sculpture, and painting.

ARTS106 - Museum Discovery

This course introduces students to the world of art museums, galleries, auction houses, and various other art institutions, through a series of site visits and some involvement in actual gallery work. By exploring venues and the communities they serve, students will address the question, "What is an art museum or gallery, and why is it a part of our society?"

ARTS108 - Fundamentals of Art Management

This course exposes students to a variety of leadership and managerial roles in the context of an arts organization. Topics include strategic planning, budgeting, program development, fundraising and grant writing, as well as an examination of the differences between non-profit and for-profit arts management.

ARTS126 - Principles of Design & Color

This course is an introduction to the theories and concepts of design and color with an emphasis on developing an awareness and sensitivity to art as an integral part of one’s life and as a way to complement one’s aesthetic needs. This is a lecture/discussion/critique course with visual material, critical essays, individual expression, and museum/gallery trips. NOTE: First year Graphic Design majors should seek out the majors-only section when enrollling.

ARTS219 - Digital Photography

This course provides an introduction to the basic concepts of digital imaging as applied to photography. Students combine traditional photographic methods with the latest digital techniques, using image manipulation software, scanning equipment and other computer-based tools. Students are responsible for providing their own digital camera.

ARTS399 - Internship Seminar

A critical component of a successful Internshipexperience is finding an appropriate placement.In this seminar students will identify their personalwork style and strengths, will identify a goodcareer match, will create an effective cover letter& resume, will explore effective networking,interviewing, and negotiation skills. This coursewill help students identify search tools for findinginternships. A goal of this course is to securean internship for the following semester. Must beJunior standing.

ARTS400 - Internship

This course provides the student with professional experience through an individually arranged participation of 12-15 hours per week in a work setting. Primary area of responsibility rests with the student in identifying and pursuing his/her areas of interests, in consultation with his/her team of faculty advisors. Each student is monitored during the field experience and must complete a related written project assigned by his/her team of faculty advisors. Evaluation of the field experience is based on student performance as reviewed with the employer, faculty members, and student at the completion of the experience. Junior or Senior standing.

ARTS404 - Senior Thesis I

Students engage in an individual research and writing practice that challenges them to analyze and articulate their personal philosophy of design. This capstone course also provides students an opportunity to clarify their professional goals based on their interests in arts management. Prerequisite:Senior standing.

ARTS406 - Senior Practicum

The senior practicum provides an opportunity for students in the final semester of their program to produce a self-directed capstone project that applies the theories and techniquesthat they have been developing over thelast four years. Prerequisite: Senior standing.

BUSS201 - Financial Accounting

This course provides students with an applied knowledge of the fundamental accounting process and procedures used in business. Students learn how to identify and record business transactions. In addition, students learn how to create financial statements, as well as how to become intelligent users of financial information.

BUSS220 - Marketing

In this course, fundamentals of the nature of marketing are presented and evaluated for specific functions and institutions. Policies and practices as applied generally to marketing research involve product development, selection, channels of distribution buying and physical distribution selling. Pricing under competitive conditions, social benefits of competition and government regulations are included. Prerequisites: BUSS 101, HEM 101, FASH 101, or SMGT 102; ECON 101.

BUSS334 - Nonprofit Management

Managing in the nonprofit sector is different than in the for-profit sector. In this course students explore businesses that do not intend to maximize profit and retain it for future expenditures. Managers must operate under more regulated conditions and must be well prepared to interact within the public sector. Not-for-profit managers must be well versed in public policy and other regulations that affect them. Students engage in projects with non-profit organizations. Prerequisite: BUSS 101, HEM 101, FASH 101, or SMGT 102

BUSS432 - Marketing Strategy

This course is designed to facilitate the ability to formulate and implement marketing strategy. The course integrates topics covered in other marketing classes. As part of the learning experience, students engage in a simulation program with teams taking charge of a company within a competitive environment. Prerequisite: BUSS 220 with a C or better.

COM213 - Writing for Public Relations

This course serves as a workshop in which students apply the fundamental skills of journalism to the different formats commonly used in writing copy for public relations and advertising, including press releases, public service announcements, profiles, brochures, and advertisements. In addition, students continue to sharpen their editing skills by revising their own work and by copyediting and critiquing the work of other students. Central to the objectives of this course is that students improve their ability to write clearly and concisely, avoiding common errors in grammar, punctuation, spelling, and usage. Prerequisite: ENG 102.

COM303 - Nonprofit Public Relations

This course invites students to explore "nonprofit public relations" as it is seen today and as experts suggest it will be seen in the future. Students have the opportunity to work with a "real world" nonprofit client by creating, preparing, and producing a complete public relations plan for that organization. Prerequisite: COM 213.

GRAP105 - Digital Design Essentials

This course offers an introduction to three of the most important software applications in the Adobe Creative Suite for a student who is interested in Graphic Design: Illustrator, Photoshop, and InDesign. Students learn image generation and editing in both pixel-based and vector-based environments as well as digital page composition for print publishing. This is a project-based course that initiates and improves students' skill set for the implementation of computer graphics.

HEM102 - Fundamentals of Special Events

This course focuses on components of organizing and executing an event. Components such as: Request For Proposals (RFPs), Banquet Orders (BOs), and contract negotiations, are introduced. This course is hands-on, allowing the student to apply basic skills and techniques for negotiating with suppliers and service contractors. This is a project driven course.