MS in Sport Management: Sport Leadership


Master in Sport Management

The Sport Leadership concentration provides the broadest foundation within the Sport Management program. Encompassing the skills of a traditional MBA and a specific focus on issues related to sports, coursework addresses everything from operations and finance to media relations and service for an increasingly global set of stakeholders and fans. While most graduates pursue rewarding careers in the industry, others leverage their widely applicable leadership skills in advanced positions in other fields. Prepare for any number of careers within the sporting world – and beyond

Students in the Sport Leadership program will learn to:

  • Manage and develop successful employee teams
  • Understand and respond to the unique and complex economics of sport
  • Communicate effectively with individuals within and outside their company
  • Make smart financial decisions for the benefit of their
  • Liaise with the press

A convenient online approach

  • 36 credits of coursework: 24 credits in the core program curriculum; 9 credits of concentration-specific courses; 3-credit capstone
  • All coursework is completed online using Lasell’s easy-to-use learning platform
  • 8-week modules are flexible and affordable

For love of the game
If you love sports, Lasell’s Sport Leadership concentration will help you transform your passion into a meaningful career. From broad knowledge of industry trends to specific training through an intensive capstone internship or research project, you will gain the skills necessary to succeed in sport-related fields. What’s more, the Sport Leadership concentration not only prepares students for successful careers in the sporting industry, but also provides the vital management and communication skills needed to succeed in leadership positions of all types. ​

A student-first philosophy
We maintain intentionally small class sizes that enable highly collaborative, personalized learning. You’ll work closely with exceptional teachers – many of whom are working professionals – over the course of your program, and have opportunities to develop a curriculum aligned with your specific goals through student-driven projects such as a direct study, which enables you to dive deeply into a research project of your choosing. In addition, our advisory board comprises prominent professionals in the field who provide valuable connections to the broader sport industry, positioning you to pursue internships and real-world work experience with top organizations in the Boston area and beyond. ​ ​ ​


Major Requirements: MSSM Core

Course ID

Title & Description

SMGT 701 Historical & Current Issues in Sports: 
Historical & Current Issues in Sports This course analyzes contemporary issues including the use of performance enhancing drugs, gambling, escalating salaries, violence, and institutional cheating in sports. Case studies are investigated and students engage in critical thinking and discussions to understand what has created these issues. 
SMGT 706* Introduction to Sport Management:
This course provides a graduate level overview of general principles and practices of the sport industry, covering all facets of sport management, including management, leadership, marketing, laws, finance, and governance in the context of both professional and amateur sports. Students identify the unique features that help distinguish sport management from other similar disciplines. Students will gain an increased awareness of various career opportunities in the sport industry.
SMGT 703 Sport Sponsorship & Marketing:
This course gives students a thorough overview of the multi-billion dollar sport sponsorship and marketing industry.  In this era of globalization, all facets of this growing industry are analyzed including advertising, promotions, sponsorships, product licensing, and market segmentation.  Principles of marketing and marketing management are introduced and how they relate to the global sport industry.
SMGT 704 Sport Recreation Tourism & the Law:
This course introduces the fundamental tenets of the law and familiarizes students with legal structure and basic legal terminology. Various aspects of law are examined including negligence, tort law and risk management, and how they impact the sports industry.  In addition, legal issues that relate to professional sport leagues and amateur governing bodies are analyzed.
SMGT 705 Fin Management in the Sport Industry:
Financial Management in the Sport Industry is a study of the principles, theories, and competencies essential for working with the fiscal and economic conditions and factors involved in global sport organizations. This course will provide students with basic fiscal and economic principles, strategies, and techniques essential for the leadership, management, and administration of global sports programs. Course activities and requirements have been designed to familiarize the student with the fiscal, economic, budgeting, sources of funding, and impact analyses issues associated with sport in a global society.
SMGT 708 Leisure Studies Foundation:
This course will examine leisure behavior primarily from sociological, historical and philosophical perspectives, although current contributions to the understanding of leisure behavior will be incorporated when appropriate. Emphasis will be given to understanding the role of social and historical forces in shaping leisure behavior.
SMGT 711 Sport & Rec Ldrship to Shape the Future:
In this course, students explore the role of leadership in shaping sport organizations.  The role of leadership of individuals and groups to generate and sustain significant processes of change is explored.
SMGT 714 Administrative Procedures:
This course addresses management practices and procedures within the sports and entertainment industry, with an emphasis on sports management procedures and operational scenarios. Students in this course explore professional and amateur athletics, organizational structures, sports operations and logistics, and sports business models
SMGT 780 Research & Design in the Sport Industry:
Research in Sport Management requires students to identify, describe, analyze, and report on a sport industry issue or problem at their own workplace by drawing on the relevant literature. The issue could be related to collective bargaining, the introduction of new technology in sport, sexual harassment, sport marketing, employment equity, overtime working, worker motivation and productivity, seniority, discipline, or management rights. By the end of the course students must submit a research project, paper, or report stating the sport industry problem or issue examined, setting out their analysis of the causes of the problem, data collected, analysis of findings, summary or conclusions with recommendations for their proposed remedies, and discussion of the potential impact of their proposed recommendation on the sport industry. Prerequisite: Completion of at least 21 credits & Permission of Instructor.

*Students without a bachelors degree in sport management will be required to take SMGT 706 as their introductory course in place of SMGT 701.

Choose 1

Course ID

Title & Description

SMGT 781 Writing & Reporting Research in Sport: 
The purpose of this course is to provide students with tools for effective writing and reporting of research and projects in the sport industry. The prerequisite for this course is SMGT 780, Research & design in the Sport Industry, an introduction to research methods and designs in the sport industry. SMGT 781 will briefly review some important issues relating to writing and reporting of data and information across the sport industry.  Writing and publication practices will be examined in relation to grant funding, publication, and professional presentations in Sport Management education and the Sport Industry.  
SMGT 797 Internship:
This three (3) credit course is designed for students to acquire field experience in the Sport Industry. 797 includes supervised work for 150 hours in a sport management setting. Practical experience can be gained in any number of positions including sales, marketing, public relations, operations, facilities, athletic administration (in schools or higher education), event management, or other segments of the sport industry. Prerequisite: Students must have completed a minimum of 27 credit hours & Instructor Approval

Additional Major Requirements

Course ID

Title & Description

MGMT 743 Fundraising Concepts & Practices:
The world of fundraising has become increasingly complex, and knowledge of the various components of fundraising is now essential for anyone wanting to work and advance in this field. This online course introduces students to every major facets of fundraising: the annual fund, working with volunteers, writing successful proposals and grants, capital campaigns, special events, board relations, donor research, and the legal and ethical responsibilities of nonprofit organizations.
SMGT 707 Exec & Strat leadership in the Sport Ind:
Executive and Strategic leadership is often referred to as the highest level and most complex planning activity in any organization. This is also true for sport organizations. As such, it falls to the League Commissioner, Athletic Director, Director of Recreation, and his or her top leadership teams to design, chart, and evaluate corporate level strategy. This course introduces you to the executive and strategic leadership processes in the sport industry and does so by placing you in the role of Commissioner, Athletic Director or Sport manager. In this role, you will be required to make and defend a broad range of strategic decisions. This class will dwell almost exclusively on comprehensive case analysis, or as it is generally called, the Strategic Analysis and the strategic decision-making processes used in the sport industry.
SMGT 713 International Sport Management:
International Sport Management provides for the study of the principles, theories, and competencies essential for working with and in global organizations and leadership roles and responsibilities in the administration and management of programs across the international/global sports industry. Since material in this course deals with sociological, cultural, political, and economical issues subject to frequent change, the student should be able to identify contemporary national and international positions on these issues in sport.
SMGT 722 Managing Sport Facilities/Special Events:
This course examines the processes for planning and managing major sporting events and their specific venues.  Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.

Course Schedule

FALL 2017

Main Session, 9/5 - 12/15
Fall Session I, 9/5 - 10/24
Fall Session II, 10/25 - 12/13

Course NumberNameFormatInstructorDay/TimeSession Dates
SMGT 797 Internship (Prereq: SMGT780 Min Grad: B- and Permission from Daniel Sargeant) Online Sargeant, Dan Online 9/5 - 12/15
SMGT 701 Current Issues in Sports Online TBA Session I 9/5 - 10/24
SMGT 705 Fin Management in Sport Industry Online TBA Session I 9/5 - 10/24
SMGT 706 Introduction to Sport Management Online TBA Session I 9/5 - 10/24
SMGT 713 International Sport Management Online TBA Session I 9/5 - 10/24
SMGT 722 Managing Sport Facilities/Special Events Online TBA Session I 9/5 - 10/24
SMGT 723 Sport Sales Strategies Online TBA Session I 9/5 - 10/24
SMGT 731 Ethical Non-Profit Sport Management Online TBA Session I 9/5 - 10/24
SMGT 780 Research & Design in the Sport (Prereq: Instructor Permission) Online TBA Session I 9/5 - 10/24
SMGT 702 Hist & Func of Sport in Society Online TBA Session II 10/25-12/13
SMGT 703 Sport Sponsorship & Marketing Online TBA Session II 10/25-12/13
SMGT 704 Sport & the Law Online TBA Session II 10/25-12/13
SMGT 707 Exec & Strat leadership in the Sport Ind Online TBA Session II 10/25-12/13
SMGT 709 Managing Diversity in Sport Organization Online TBA Session II 10/25-12/13
SMGT 712 Intercollegiate Rules/Procedures Online TBA Session II 10/25-12/13
SMGT 781 Writing & Reporting Research in Sport (Prereq: SMGT780 Min Grade B-) Online TBA Session II 10/25-12/13


Summer Main Session, 5/16-8/25
Summer Session I, 5/16-7/5
Summer Session II, 7/6-8/25

Course NumberNameFormatInstructorDay/TimeSession Dates
SMGT 797 Internship (Prereq: SMGT780 Permission from: Daniel Sargeant) Online Savitz, Janice Online 5/16-8/25
SMGT 709 Managing Diversity in Sport Organization Online Thomas, Dwayne Session I 5/16 - 7/5
SMGT 711 Sport Leadership/shape future Online Nowlan, Bill Session I 5/16 - 7/5
SMGT 780 Research & Design in the Sport Industry (Prereq: Instructor Permission) Online Kim, Young Session I 5/16 - 7/5
SMGT 701 Current Issues in Sports Online Sargeant, Dan Session II 7/6 - 8/25
SMGT 705 Fin Management in the Sport Industry Online Nowlan, Bill Session II 7/6 - 8/25
SMGT 721 Introduction to Sport Hospitality Online Sargeant, Dan Session II 7/6 - 8/25
SMGT 781 Writing & Reporting Research in Sport (Prereq: SMGT780) Online Kim, Young Session II 7/6 - 8/25

Admission Requirements

Candidates seeking admission to Lasell College's Sport Management graduate degree or Certificate programs must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required.  The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework *
  3. Two professional letters of recommendation from either faculty or employers
  4. A one page personal statement describing your goals, strengths and potential for achievement in graduate school
  5. Resume

A cumulative grade point average of 3.0 is recommended for recent college graduates withfewer than 3 years of professional work experience.*

Materials should be addressed to:

The Office of Graduate Enrollment
Lasell College
1844 Commonwealth Ave.
Newton, MA 02466