MS in Sport Management: Athletic Administration


MS in Sport Management: Athletic Administration Through the study of major themes in sport, students in the Athletic Administration concentration gain specific training and preparation for successful futures as administrators in the varied segments and businesses in the industry. Gain the actionable knowledge needed to serve as an effective athletic administrator.

Students in the Athletic Administration program will learn to:

  • Make connections between research, theory, and practice in a sport context
  • Apply proven leadership theory to solve management challenges
  • Collaborate and communicate effectively with colleagues
  • Develop real-world solutions to sport management issues
  • Think critically about social issues related to those who manage, participate in, and engage with sports and the sport industry

A convenient online approach

  • 36 credits of coursework: 24 credits in the core program curriculum; 9 credits of concentration-specific courses; 3-credit capstone
  • All coursework is completed online using Lasell’s easy-to-use learning platform
  • 8-week modules are flexible and affordable

Excellent training for a competitive industry
The Athletic Administration concentration is designed for students who desire to earn organizational leadership positions within a sports organization, with a specific focus on preparation for a career as an athletic director. As the market for this sought-after role becomes increasingly competitive, your Lasell College degree will set you apart from the crowd, and ensure you have the rigorous, relevant training you need to excel. Coursework covers topics that include executive and strategic planning, employee motivation, managing diversity in sport organizations, fundraising and development, and administrative procedures and theories. In addition, the vital management and communication skills you’ll gain can be applied in leadership positions of all types, further enhancing your career options.

A student-first philosophy
We maintain intentionally small class sizes that enable highly collaborative, personalized learning. You’ll work closely with exceptional teachers – many of whom are working professionals – over the course of your program, and have opportunities to develop a curriculum aligned with your specific goals through student-driven projects such as a direct study, which enables you to dive deeply into a research project of your choosing. In addition, our advisory board comprises prominent professionals in the field who provide valuable connections to the broader sport industry, positioning you to pursue internships and real-world work experience with top organizations in the Boston area and beyond.

Exceptional opportunities
Your degree in Athletic Administration is the first step toward a new job in the sport industry, or an advanced position within your current career track. Our graduates are well positioned to succeed in roles that include:

  • Director of Student Activities
  • Athletic Director
  • Intramural Director
  • Camp Director


SMGT701 Historical & Current Issues in Sports 3
SMGT703 Sport Sponsorship & Marketing 3
SMGT704 Sport-Recreation-Tourism & the Law 3
SMGT705 Financial Mgmt in the Sport Industry 3
SMGT708 Leisure Studies Foundation 3
SMGT711 Sport & Rec Ldrship to Shape the Future 3
SMGT714 Administrative Procedures 3
SMGT780 Research & Design in the Sport Industry 3
Concentration Courses
MGMT705 Organizational Theory 3
SMGT710 Principals of Athletic Administration 3
Choose 1 from the following:
SMGT781 Writing & Reporting Research in Sport 3
SMGT797 Internship 3
Choose 1 from the following:
SMGT713 International Sport Management 3
SMGT722 Managing Sport Facilities/Special Events 3
SMGT732 The Use of Psychology in Leisure Studies 3

*Students without a bachelor's degree in sport management will be required to take SMGT 706 Introduction to Sport Management as their introductory course in place of SMGT 701 Historical & Current Issues in Sports.

Course Schedule

Spring 2018

Course NumberNameFormatInstructorDay/TimeSession Dates
SMGT 797 Internship (Prereq: Instrutor Permission from Ms. Janice Savitz) Online Savitz, Janice Main 1/16 - 5/7
SMGT 703 Sport Sponsorship & Marketing Online Kim, Young-Tae Session I 1/16 - 3/6
SMGT 706 Introduction to Sport Management Online Sargeant, Daniel Session I 1/16 - 3/6
SMGT 707 Exec & Strat leadership in the Sport Ind Online Nowlan, William Session I 1/16 - 3/6
SMGT 709 Managing Diversity in Sport Organization Online Johnson, Christopher Session I 1/16 - 3/6
SMGT 711 Sport & Rec Ldrship to Shpae the Future Online Nowlan, William Session I 1/16 - 3/6
SMGT 780 Research & Design in the Sport Industry
Instructor Permission from: TBA
Online Kim, Young-Tae Session I 1/16 - 3/6
SMGT 704 Sport-Recreation-Tourism & the Law Online Martinez, Deborah Session II 3/19 - 5/7
SMGT 706 Introduction to Sport Management Online Sargeant, Daniel Session II 3/19 - 5/7
SMGT 712 Intercollegiate Rules & Procedures Online Vieira, Stanley Session II 3/19 - 5/7
SMGT 713 International Sport Management Online Johnson, Christoper Session II 3/19 - 5/7
SMGT 723 Sport Sales Strategies Online Thomas, Dwayne Session II 3/19 - 5/7
SMGT 781 Writing & Reporting Research in Sport
Prereq: SMGT780 (may be taken concurrently) Min Grade B-
Online Kim, Young-Tae Session II 3/19 - 5/7

Admission Requirements

Candidates seeking admission to Lasell College's Sport Management graduate degree or Certificate programs must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required.  The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework *
  3. Two professional letters of recommendation from either faculty or employers
  4. A one page personal statement describing your goals, strengths and potential for achievement in graduate school
  5. Resume

A cumulative grade point average of 3.0 is recommended for recent college graduates withfewer than 3 years of professional work experience.*

Materials should be addressed to:

The Office of Graduate Enrollment
Lasell College
1844 Commonwealth Ave.
Newton, MA 02466