MS in Management: Marketing

Overview

Master of Science Management Marketing

With a rigorous curriculum that combines marketing, communications, and a foundational knowledge of business management, Lasell’s Marketing concentration prepares students for rewarding careers in a wide range of marketing and management positions.

A convenient, flexible approach

  • Courses are available 100% online or in a blended on-campus format
  • 36 credits of coursework: 21 credits in the core program curriculum; 9 credits of concentration-specific courses; 6 credits of electives; Capstone project
  • Affordable 8 or 16-week courses
  • ACBSP Accredited

Learn to develop marketing strategy – and to lead with purpose
Topics addressed in the Marketing concentration include:

  • Developing and implementing marketing strategies
  • Targeting communications to specific customers and audiences
  • Analyzing consumer demand and behavior
  • Understanding marketing trends and effective advertising campaigns

Applied knowledge for an action-packed field
At Lasell, we understand the nuanced relationship that exists between organizational strategy, management, and effective business communications. Within the Marketing concentration, you’ll gain a solid foothold in all three domains thanks to focused coursework and close relationships with our highly-engaged faculty. The Marketing concentration will prepare you with a diverse toolkit, enabling you to effectively build strategies to raise the visibility of your organization’s brand and excel in a competitive industry.

Valuable connections
Classes are capped at 23 students, so you will benefit from a highly collaborative, personalized learning environment that positions you to grow your network, enhance your professional experience, and develop a curriculum that targets your particular interests. You will work closely with faculty members who bring real-world experience to their teaching, and gain skills and knowledge that are immediately applicable in your career. Over the course of the program, you’ll have opportunities to align your education with specific goals and gain on-the-ground experience through student-driven projects such as a Capstone research project.

Career advancement
Thanks to a vibrant community of working professionals and a wide range of available services, graduate students are positioned to develop their expertise and advance their career. As a Lasell graduate student you will have the opportunity to:

  • Benefit from the experience of your faculty and peers, who bring deep expertise and a unique point of view to every class discussion and group project
  • Expand your network and learn to position yourself as a leader in your field
  • Engage with an active alumni community
  • Participate in career services programs that include webinars on salary negotiations, developing a career plan, and utilizing LinkedIn to launch a job search

Exceptional opportunities
Your concentration in Marketing is the first step toward a new job or an advanced position within your current career track. Our graduates are well positioned to succeed in roles that include:

  • Director of Marketing
  • Paid Search Strategist
  • Director of Creative Services
  • CRM Platform Manager
  • Digital Marketing Manager

Curriculum

COURSE CODE COURSE TITLE CREDITS
MSM Core Requirements
MGMT700 21st Century Global Leadership 3
MGMT703 Strategic Information Management 3
MGMT704 Financial Management 3
MGMT705 Organizational Theory 3
MGMT706 Marketing Management 3
MGMT707 Operations Strategy 3
Concentration Courses
MGMT740 Consumer Behavior 3
MGMT741 Marketing Research 3
MGMT744 Global Marketing 3
Choose 1 from the following:
MGMT798 Research Project Capstone 3
MGMT799 Internship Capstone 3

Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits

Course Schedule

Winter 2018

Course NumberNameFormatInstructorDay/TimeSession Dates
MGMT 749 Ethical Theory & Management Online Reilly, Matt Online 1/2 - 1/13

 

Spring 2018

Main Session, 1/16 - 5/7
Spring Session I, 1/16 - 3/6
Spring Session II, 3/19 - 5/7
Course NumberNameFormatInstructorDay/TimeSession Dates
MGMT 704 Financial Management Hybrid: on-campus meeting 1/18 Hannon, James R 6:30PM - 9:00PM 1/16 - 5/7
MGMT 706 Marketing Management Hybrid: on-campus meeting 1/23 Reilly, Matthew T 6:30PM - 9:00PM 1/16 - 5/7
MGMT 707 Operations Strategy Hybrid: on-campus meeting 1/16 Pineault, Gerry T 6:30PM - 9:00PM 1/16 - 5/7
MGMT 714 Principles of Project Management Hybrid: on-campus meeting 1/17 Borden, Dan W 6:30PM - 9:00PM 1/16 - 5/7
MGMT 741 Marketing Research Hybrid: on-campus meeting 1/22 McGeough, Robert M 6:30PM - 9:00PM 1/16 - 5/7
MGMT 751 Business Strategy Hybrid: on-campus meeting 1/25 Pineault, Gerry R 6:30PM - 9:00PM 1/16 - 5/7
MGMT 798 Research Project Capstone Online TBA Main 1/16 - 5/7
MGMT 799 Internship Capstone Online TBA Main 1/16 - 5/7
MGMT 704 Financial Management Online Hannon, James Session I 1/16 - 3/6
MGMT 705 Organizational Theory Online Dolamore, Joan Session I 1/16 - 3/6
MGMT 707 Operations Strategy Online Pineault, Gerry Session I 1/16 - 3/6
MGMT 728 Human Resources Management Online Spangenburg, Janice Session I 1/16 - 3/6
MGMT 750 Ldrship & Ops in Casino & Resort MGMT Online Tanvuia, Dina Session I 1/16 - 3/6
MGMT 758 Service Quality Management Online Varao, Missy Session I 1/16 - 3/6
MGMT 700 21st Century Global Leadership Online Parry, Robin Session II 3/19 - 5/7
MGMT 703 Strategic Information Management Online Erande, Matithily Session II 3/19 - 5/7
MGMT 706 Marketing Management Online Arongs, Pam Session II 3/19 - 5/7
MGMT 731 Human Resources Law Online Howard, Kim Session II 3/19 - 5/7
MGMT 740 Consumer Behavior Online Staskawicz, Cheryl Session II 3/19 - 5/7
MGMT 745 Marketing Strategy Online Huetteman, Janet Session II 3/19 - 5/7
MGMT 747 Event Management Operations Online Harrington, Wesley Session II 3/19 - 5/7
MGMT 749 Ethical Theory & Management Online Carvalho, Katherine Session II 3/19 - 5/7
MGMT 752 Change Management Online Carvalho, Katherine Session II 3/19 - 5/7
MGMT 757 Hosp & Event Law, Ethics, & Risk MGMT Online Mobar, Siddharth Session II 3/19 - 5/7

Admission Requirements

Candidates seeking admission to Lasell College's Management graduate degree or certificate programs must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required for admission.  The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework*
  3. Two professional letters of recommendation from either faculty or employers
  4. A one page personal statement describing your goals, strengths and potential for achievement in graduate school
  5. Resume

* A cumulative grade point average of 3.0 is recommended for recent college graduates withfewer than 3 years of professional work experience.

Materials should be addressed to:

The Office of Graduate Enrollment
Lasell College
1844 Commonwealth Ave.
Newton, MA 02466