MS in Management: Marketing

Overview

Master of Science Management

As the bridge between an organization’s mission, brands, and services, and its target customers and constituents, marketing is a critically important business function. Whether you are embarking on a new career in the field or looking to advance in marketing, sales, or product development, this integrated marketing concentration will help you to plan and communicate integrated marketing strategies, analyze buyer behavior, and more. 

The 36 credits of coursework includes:

  • 21 credits of the core MS in Management curriculum
  • 9 credits of Marketing concentration courses
  • 6 credits of electives
  • Capstone internship or research project

Curriculum

COURSE CODE COURSE TITLE CREDITS
MSM Core Requirements
MGMT700 21st Century Global Leadership 3
MGMT703 Strategic Information Management 3
MGMT704 Financial Management 3
MGMT705 Organizational Theory 3
MGMT706 Marketing Management 3
MGMT707 Operations Strategy 3
Choose 1 from the following:
MGMT798 Research Project Capstone 3
MGMT799 Internship Capstone 3
Concentration Courses
MGMT740 Consumer Behavior 3
MGMT741 Marketing Research 3
MGMT744 Global Marketing 3

Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits

Course Schedule

Spring Main Session, 1/19-5/10
Spring Session I, 1/19-3/8
Spring Session II, 3/22-5/10
Course NumberNameFormatDay/TimeSession Dates
MGMT 704 Financial Management Hybrid R. 1/21, 6:30-9 1/19-5/10
MGMT 706 Marketing Management Hybrid T. 1/19, 6:30-9 1/19-5/10
MGMT 707 Operations Strategy Hybrid T. 1/26, 6:30-9 1/19-5/10
MGMT 714 Principles of Project Management Hybrid W. 1/20, 6:30-9 1/19-5/10
MGMT 741 Marketing Research Hybrid M. 1/25, 6:30-9 1/19-5/10
MGMT 798 Research Project Capstone Capstone Online 1/19-5/10
MGMT 799 Internship Capstone Capstone Online 1/19-5/10
MGMT 704 Financial Management Online Spring I 1/19-3/8
MGMT 705 Organizational Theory Online Spring I 1/19-3/8
MGMT 707 Operations Strategy Online Spring I 1/19-3/8
MGMT 714 Principles of Project Management Online Spring I 1/19-3/8
MGMT 721 Elder Care Policy & Politics Online Spring I 1/19-3/8
MGMT 728 Human Resources Management Online Spring I 1/19-3/8
MGMT 751 Business Strategy Online Spring I 1/19-3/8
MGMT 700 21st Century Global Leadership Online Spring II 3/22-5/10
MGMT 703 Strategic Information Management Online Spring II 3/22-5/10
MGMT 706 Marketing Management Online Spring II 3/22-5/10
MGMT 724 Marketing to Seniors Online Spring II 3/22-5/10
MGMT 731 Human Resource Law Online Spring II 3/22-5/10
MGMT 740 Consumer Behavior Online Spring II 3/22-5/10
MGMT 745 Marketing Strategy Online Spring II 3/22-5/10
MGMT 748 Social Marketing Online Spring II 3/22-5/10
MGMT 749 Ethical Theory & Management Online Spring II 3/22-5/10
MGMT 752 Change Management Online Spring II 3/22-5/10
MGMT 757 Hosp & Event Law, Ethics, & Risk Mgmt Online Spring II 3/22-5/10