MS in Management: Marketing

Overview

Master of Science Management

As the bridge between an organization’s mission, brands, and services, and its target customers and constituents, marketing is a critically important business function. Whether you are embarking on a new career in the field or looking to advance in marketing, sales, or product development, this integrated marketing concentration will help you to plan and communicate integrated marketing strategies, analyze buyer behavior, and more. 

The 36 credits of coursework includes:

  • 21 credits of the core MS in Management curriculum
  • 9 credits of Marketing concentration courses
  • 6 credits of electives
  • Capstone internship or research project

Related Programs:

MS in Communication, Integrated Marketing Communication
MS in Management, Elder Care Management
MS in Management, Hospitality and Event Management
MS in Management, Human Resources Management
MS in Management, Management
MS in Management, Non-Profit Management
MS in Management, Project Management

Curriculum

COURSE CODE COURSE TITLE CREDITS
Concentration Courses
MGMT740 Consumer Behavior 3
MGMT741 Marketing Research 3
MGMT744 Global Marketing 3
MSM Core Requirements
MGMT700 21st Century Global Leadership 3
MGMT703 Strategic Information Management 3
MGMT704 Financial Management 3
MGMT705 Organizational Theory 3
MGMT706 Marketing Management 3
MGMT707 Operations Strategy 3
Choose 1 from the following:
MGMT798 Research Project Capstone 3
MGMT799 Internship Capstone 3

Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits

Course Schedule

Spring 2017

Spring Main Session, 1/17-5/4
Spring Session I, 1/17-3/7
Spring Session II, 3/21-5/9

 

Course NumberNameFormatInstructorDay/TimeSession Dates
MGMT 704 Financial Management Hybrid: 1st on-campus meeting 1/19 Hannon, James R 6:00 PM - 9:00 PM 1/17 - 5/4
MGMT 706 Marketing Management Hybrid: 1st on-campus meeting 1/17 Reilly, Matthew T 6:00 PM - 9:00 PM 1/17 - 5/4
MGMT 707 Operations Strategy Hybrid: 1st on-campus meeting 1/24 Pineault, Gerald T 6:00 PM - 9:00 PM 1/17 - 5/4
MGMT 714 Principles of Project Management Hybrid: 1st on-campus meeting 1/18 Borden, Daniel W 6:00 PM - 9:00 PM 1/17 - 5/4
MGMT 730 Health Management for Senios (Held off-campus) Offsite Offsite Offsite 1/17 - 5/4
MGMT 741 Marketing Research Hybrid: 1st on-campus meeting 1/23 McGeough, Robert M 6:00 PM - 9:00 PM 1/17 - 5/4
MGMT 751 Business Strategy Hybrid: 1st on-campus meeting 1/26 Pineault, Gerald R 6:00 PM - 9:00 PM 1/17 - 5/4
MGMT 798 Research Project Capstone TBA TBA TBA 1/17 - 5/4
MGMT 799 Internship Capstone TBA Panchuck, Paula TBA 1/17 - 5/4
MGMT 704 Financial Management Online Hannon, James Session I 1/17 - 3/7
MGMT 705 Organizational Theory Online Payne, Mindy Session I 1/17 - 3/7
MGMT 707 Operations Strategy Online Pineault, Gerald Session I 1/17 - 3/7
MGMT 721 Elder Care Policy Online Staskawicz, Cheryl Session I 1/17 - 3/7
MGMT 728 Human Resources Management Online Spangenburg, Janice Session I 1/17 - 3/7
MGMT 747 Event Management Operations Online Harrington, Wesley Session I 1/17 - 3/7
MGMT 750 Ldrship & Ops in Casino & Resort Mgmt Online Buchin, Stanley Session I 1/17 - 3/7
MGMT 758 Service Quality Management Online Varao, Melissa Session I 1/17 - 3/7
MGMT 700 21st Century Global Leadership (Formerly MGMT701) Online TBA Session II 3/21 - 5/9
MGMT 703 Strategic Information Management Online Arthur, Brian Session II 3/21 - 5/9
MGMT 706 Marketing Management Online Arons, Pamela Session II 3/21 - 5/9
MGMT 724 Marketing Seniors Online Waldron, Nancy Session II 3/21 - 5/9
MGMT 731 Human Resource Law Online Howard, Kim Session II 3/21 - 5/9
MGMT 740 Consumer Behavior Online Staskawicz, Cheryl Session II 3/21 - 5/9
MGMT 745 Marketing Strategy Online Spangenburg, Janice Session II 3/21 - 5/9
MGMT 749 Ethical Theory & Management Online Carvalho, Katherine Session II 3/21 - 5/9
MGMT 752 Change Management Online Vergara, Judy Session II 3/21 - 5/9
MGMT 757 Hosp & Event Law, Ethics, & Risk Mgmt Online Mobar, Siddharth Session II 3/21 - 5/9

Admission Requirements

Candidates seeking admission to Lasell College's Management graduate degree or certificate programs must hold a bachelor's degree from an accredited institution. GRE/GMAT scores are not required for admission.  The TOEFL may be waived for students whose native language is English or students who have successfully completed a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework*
  3. Two professional letters of recommendation from either faculty or employers
  4. A one page personal statement describing your goals, strengths and potential for achievement in graduate school
  5. Resume

* A cumulative grade point average of 3.0 is recommended for recent college graduates withfewer than 3 years of professional work experience.

Materials should be addressed to:

The Office of Graduate Enrollment
Lasell College
1844 Commonwealth Ave.
Newton, MA 02466