The Integrated Marketing concentration provides students with a solid understanding of all aspects of a successful marketing and communications campaign, and positions students to master important aspects of advertising, public relations, consumer behavior and insights, organizational strategy, and brand development.
A holistic approach to communication
Topics addressed in the Integrated Marketing concentration include:
A community of learners
Faculty with rich industry experience are invaluable partners to Lasell graduate students, providing one-on-one support, career guidance, and a rich network of contacts in Boston’s media market. In addition, students work and study with a diverse cohort of peers who bring rich and varied professional experience to every class or group project. As part of our diverse community, you’ll learn to effectively disseminate messaging about a service or idea, recognize consumer behaviors, and build relationships with stakeholders and investors to elevate a brand.
Build your knowledge, build your network
The Integrated Marketing concentration positions graduate students to expand their professional networks and develop their professional skills throughout the program. In collaboration with peers who bring rich expertise to every discussion, students will gain proficiency in organizational communication and media relations, learn to manage public opinion, and master approaches to audience engagement. Targeted internships and Capstone experiences provides additional acumen in specific areas of interest.
Thanks to a vibrant community of working professionals and a wide range of available services, graduate students are positioned to develop their expertise and advance their career. As a Lasell graduate student you will have the opportunity to:
A rewarding career path
Graduates in the Integrated Marketing concentration pursue work in various areas of the marketing and public relations fields. Our graduates are well positioned to succeed in roles that include:
|COURSE CODE||COURSE TITLE||CREDITS|
|MSC Core Requirements|
|COM701||Communication, Ethics & Society||3|
|COM709||Negotiations & Conflict Resolution||3|
|COM738||Persuasion & Public Opinion||3|
|Choose 1 from the following:|
|COM798||Special Study Project||3|
|COM742||Integrated Marketing Communications||3|
Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits
|Main Session, 1/16 - 5/7|
|Spring Session I, 1/16 - 3/6|
|Spring Session II, 3/19 - 5/7|
|Course Number||Name||Format||Instructor||Day/Time||Session Dates|
|COM 702||Organizational Communication||Hybrid: 1st on-campus meeting 1/22||Laramee, Michael||M 6:30 PM - 9:00 PM||1/16 - 5/7|
|COM 705||Media Relations||Hybrid: 1st on-campus meeting 1/17||Barrett, Janice||W 6:30 PM - 9:00 PM||1/16 - 5/7|
|COM 709||Negotiations & Conflict Resolution||Hybrid: 1st on-campus meeting 1/18||Barrett, Janice||R 6:30 PM - 9:00 PM||1/16 - 5/7|
|COM 721||Principles of Public Relations||Hybrid: 1st on-campus meeting 1/18||Alland, Helene||T 6:30 PM - 9:00 PM||1/16 - 5/7|
|COM 738||Persuasion & Public Opinion||Hybrid: 1st on-campus meeting 1/16||Bailey, Douglas||Main Session||1/16 - 5/7|
|COM 796||Comprehensive Examination
Prereq: COM 703 Min Grade: B-
|Online||Barrett, Janice||Main Session||1/16 - 5/7|
|COM 798||Special Study Project
Prereq: COM 703 Min Grade: B-
|Online||Laramee, Michael||Main Session||1/16 - 5/7|
|COM 799||Professional Internship||Online||Vicente, Erin||Main Session||1/16 - 5/7|
|COM 713||Writing for Public Relations||Online||O'Connor, Joanne||Session I||1/16 - 3/6|
|COM 744||Integrated Marketing Com Planning||Online||O'Connor, Joanne||Session I||1/16 - 3/6|
|COM 758||Branding Health Services||Online||Rizzo, Ricci||Session I||1/16 - 3/6|
|COM 703||Communication Research||Online||Laramee, Michael||Session II||3/19 - 5/7|
|COM 721||Principles of Public Relations||Online||Janbek, Dana||Session II||3/19 - 5/7|
|COM 725||Advertising||Online||Borden, Dan||Session II||3/19 - 5/7|
Candidates seeking admission to Lasell College's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission. The TOEFL may be waived for international applicants who have earned a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.
*A cumulative grade point average of 3.0 is recommended for recent college graduates withfewer than 3 years of professional work experience.
Materials should be addressed to:
The Office of Graduate Enrollment
1844 Commonwealth Ave.
Newton, MA 02466