MS in Communication: Integrated Marketing Communication

Overview

Master of Science in Communication

Whether the message is part of a larger marketing strategy or developed in response to an urgent need, every business or organization needs knowledgeable experts to craft and strategically communicate it to the public. In the Integrated Marketing Communication concentration, you will develop skills and knowledge in public relations, promotions, and interpersonal communications to help companies build and maintain their brand, communicate their value, and advance their reputations.

The 36 credits of coursework includes:

  • 21 credits of the core MS in Communication curriculum
  • 9 credits of Integrated Marketing Communication concentration courses
  • 6 credits of Management or Communication electives
  • Capstone internship, research project, thesis, or comprehensive examination

Related Programs:

MS in Management, Marketing
MS in Management, Management
MS in Management, Project Management

Curriculum

COURSE CODE COURSE TITLE CREDITS
Concentration Courses
COM725 Advertising 3
COM742 Integrated Marketing Communications 3
MGMT740 Consumer Behavior 3
MSC Core Requirements
COM701 Communication, Ethics, & Society 3
COM702 Organizational Communication 3
COM703 Communication Research 3
COM705 Media Relations 3
COM709 Negotiations & Conflict Resolution 3
COM738 Persuasion & Public Opinion 3
Choose 1 from the following:
COM796 Comprehensive Examination 3
COM797 Thesis 3
COM798 Special Study Project 3
COM799 Professional Internship 3

Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits

Course Schedule

Spring 2017

Spring Main Session, 1/17-5/4
Spring Session I, 1/17-3/7
Spring Session II, 3/21-5/9

Course NumberNameFormatInstructorDay/TimeSession Dates
COM 702 Organizational Communication Hybrid (1st on-campus meeting 1/18) TBA W 6:30 PM - 9:00 PM 1/17 - 5/4
COM 703 Communication Research Hybrid (1st on-campus meeting 1/23) Laramee, Michael M 6:30 PM - 9:00 PM 1/17 - 5/4
COM 705 Media Relations Hybrid (1st on-campus meeting 1/18) TBA W 6:30 PM - 9:00 PM 1/17 - 5/4
COM 709 Negotiations & Conflict Resolution Hybrid (1st on-campus meeting 1/19) Santos, Jovonte R 6:30 PM - 9:00 PM 1/17 - 5/4
COM 738 Persuasion & Public Opinion Hybrid (1st on-campus meeting 1/17) Alland, Helene T 6:30 PM - 9:00 PM 1/17 - 5/4
COM 796 Comprehensive Examination (Prereq: COM703 B- or better) Online Barrett, Janice Online 1/17 - 5/4
COM 797 Thesis (Prereq: COM703 B- or better & permission from instructor) Online Janbek, Dana Online 1/17 - 5/4
COM 798 Special Study Project (Prereq: COM703 B- or better) Online Laramee, Michael Online 1/17 - 5/4
COM 799 Professional Internship Online Burrows, Sarah Online 1/17 - 5/4
COM 709 Negotiations & Conflict Resolution Online Barrett, Janice Session I 1/17 - 3/7
COM 713 Writing for Public Relations Online O'Connor, Jo Session I 1/17 - 3/7
COM 744 Integrated Marketing Com Planning Online O'Connor, Jo Session I 1/17 - 3/7
COM 758 Branding Health Services Online Greene, Neil Session I 1/17 - 3/7
COM 703 Communication Research Online Borden, Dan Session II 3/21 - 5/9
COM 721 Principles of Public Relations Online Janbek, Dana Session II 3/21 - 5/9
COM 725 Advertising Online Borden, Dan Session II 3/21 - 5/9
COM 756 Health Promotions & Campaigns Online TBA Session II 3/21 - 5/9

Admission Requirements

Candidates seeking admission to Lasell College's Communication graduate degree or certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission.  The TOEFL may be waived for students whose native language is English or students who have successfully completed a bachelor's degree at an accredited college/university in the United States, United Kingdom, Australia, New Zealand or Canada. All other applicants must submit a TOEFL/IELTS score.

Lasell's Communication graduate degree program offers three concentrations: Public RelationsIntegrated Marketing Communications, and Health Communication.

Admission Requirements Checklist:

  1. Online application
  2. Official transcripts of all college-level coursework *
  3. Two professional letters of recommendation from either faculty or employers
  4. A one page personal statement describing your goals, strengths and potential for achievement in graduate school
  5. Resume

A cumulative grade point average of 3.0 is recommended for recent college graduates withfewer than 3 years of professional work experience.*

Materials should be addressed to:
The Office of Graduate Enrollment
Lasell College
1844 Commonwealth Ave. 
Newton, MA 02466