MS in Communication: Integrated Marketing Communication


Master of Science in Communication

Whether the message is part of a larger marketing strategy or developed in response to an urgent need, every business or organization needs knowledgeable experts to craft and strategically communicate it to the public. In the Integrated Marketing Communication concentration, you will develop skills and knowledge in public relations, promotions, and interpersonal communications to help companies build and maintain their brand, communicate their value, and advance their reputations.

The 36 credits of coursework includes:

  • 21 credits of the core MS in Communication curriculum
  • 9 credits of Integrated Marketing Communication concentration courses
  • 6 credits of Management or Communication electives
  • Capstone internship, research project, thesis, or comprehensive examination


MSC Core Requirements
COM701 Communication, Ethics, & Society 3
COM702 Organizational Communication 3
COM703 Communication Research 3
COM705 Media Relations 3
COM709 Negotiations & Conflict Resolution 3
COM738 Persuasion & Public Opinion 3
Choose 1 from the following:
COM796 Comprehensive Examination 3
COM797 Thesis 3
COM798 Special Study Project 3
COM799 Professional Internship 3
Concentration Courses
COM725 Advertising 3
COM742 Integrated Marketing Communications 3
MGMT740 Consumer Behavior 3

Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits

Course Schedule

<strong>Spring 2016 Course Schedule</strong>

Spring Main Session, 1/19-5/10
Spring Session I, 1/19-3/8
Spring Session II, 3/22-5/10


Course NumberNameFormatDay/TimeSession Dates
COM 702 Organizational Communication Hybrid W. 1/20, 6:30-9 1/19-5/10
COM 703 Communication Research Hybrid T. 1/26, 6:30-9 1/19-5/10
COM 709 Negotiations & Conflict Research Hybrid T. 1/19, 6:30-9 1/19-5/10
COM 738 Persuasion & Public Opinion Hybrid M. 1/25, 6:30-9 1/19-5/10
COM 796 Comprehensive Examination Online TBA 1/19-5/10
COM 797 Thesis Online TBA 1/19-5/10
COM 798 Special Study Project Online TBA 1/19-5/10
COM 799 Professional Internship Online TBA 1/19-5/10
COM 701 Communication, Ethics, & Society Online Spring I 1/19-3/8
COM 709 Negotiations & Conflict Resolution Online Spring I 1/19-3/8
COM 713 Writing for Public Relations Online Spring I 1/19-3/8
COM 758 Branding Health Services Online Spring I 1/19-3/8
COM 703 Communication Research Online Spring II 3/22-5/10
COM 721 Principles of Public Relations Online Spring II 3/22-5/10
COM 725 Advertising Online Spring II 3/22-5/10