MS in Communication: Integrated Marketing Communication

Overview

Master of Science in Communication

Whether the message is part of a larger marketing strategy or developed in response to an urgent need, every business or organization needs knowledgeable experts to craft and strategically communicate it to the public. In the Integrated Marketing Communication concentration, you will develop skills and knowledge in public relations, promotions, and interpersonal communications to help companies build and maintain their brand, communicate their value, and advance their reputations.

The 36 credits of coursework includes:

  • 21 credits of the core MS in Communication curriculum
  • 9 credits of Integrated Marketing Communication concentration courses
  • 6 credits of Management or Communication electives
  • Capstone internship, research project, thesis, or comprehensive examination

Curriculum

COURSE CODE COURSE TITLE CREDITS
MSC Core Requirements
COM701 Communication, Ethics, & Society 3
COM702 Organizational Communication 3
COM703 Communication Research 3
COM705 Media Relations 3
COM709 Negotiations & Conflict Resolution 3
COM738 Persuasion & Public Opinion 3
Choose 1 from the following:
COM796 Comprehensive Examination 3
COM797 Thesis 3
COM798 Special Study Project 3
COM799 Professional Internship 3
Concentration Courses
COM725 Advertising 3
COM742 Integrated Marketing Communications 3
MGMT740 Consumer Behavior 3

Two Electives: 6 credits
Students may take any courses offered at the graduate level to fulfill their elective credits

Course Schedule

Fall 2015 Course Schedule

Fall Main Session, 9/8-12/18
Fall Session I, 9/8-10/27
Fall Session II, 10/28-12/16

Communication Courses

Course NumberNameFormatDay/TimeSession Dates
COM 701 Communication, Ethics, & Society Hybrid M. 9/14, 6:30-9 9/8-12/18
COM 703 Communication Research Hybrid T. 9/15, 6:30-9 9/8-12/18
COM 713 Writing for Public Relations Hybrid R. 9/10, 6:30-9 9/8-12/18
COM 722 Crisis Communication Hybrid W. 9/9, 6:30-9 9/8-12/18
COM 724 International Corporate Communication Hybrid M. 9/14, 6:30-9 9/8-12/18
COM 725 Advertising Hybrid R. 9/17, 6:30-9 9/8-12/18
COM 742 Integrated Marketing Communications Hybrid T. 9/8, 6:30-9 9/8-12/18
COM 796 Comprehensive Examination   TBA 9/8-12/18
COM 797 Thesis   TBA 9/8-12/18
COM 798 Special Study Project   TBA 9/8-12/18
COM 799 Professional Internship   TBA 9/8-12/18
COM 701 Communication, Ethics, & Society Online Fall I 9/8-10/27
COM 703 Communication Research Online Fall I 9/8-10/27
COM 705.B Media Relations Hybrid W. 6:30-9 9/8-10/27
COM 709 Negotiations & Conflict Resolution Online Fall 9/8-10/27
COM 709.C Negotiations & Conflict Resolution Online Fall 9/8-10/27
COM 713 Writing for Public Relations Online Fall I 9/8-10/27
COM 751 Health Communication Online Fall I 9/8-10/27
COM 705 Media Relations Online Fall II 10/28-12/16
COM 709.B Negotiations & Conflict Resolution Hybrid W. 6:30-9 10/28-12/16
COM 722 Crisis Communications Online Fall II 10/28-12/16
COM 738 Persuasion & Public Opinion Online Fall II 10/28-12/16
COM 750 Intercultural Communication Online Fall II 10/28-12/16
COM 756 Health Promotions & Campaigns Online Fall II 10/28-12/16