Sport venues and sporting events are major stakeholders in the entertainment/event industry. The Sport Management Certificate in Hospitality gives working professionals an advantage in the sport industry with courses targeting essential marketing and management skills. This certificate can also be used to continue into Lasell’s Master of Science in Sport Management Program.
Candidates to the sport studies graduate programs must hold a bachelor’s degree and submit an application for study in the graduate program along with all necessary documents.
There are two courses (6 credits) that are part of the Core Curriculum. They are:
SMGT 721 - Introduction to Sports Hospitality
This course provides an overview of the basic organizational and business structure of the sport hospitality industry. Students examine the role hospitality plays in professional and collegiate sports, with particular focus on hosting patrons of sporting events.
SMGT 723 - Sport Sales Strategies
This course provides an overview of strategies for premium seating, season ticket, group ticket and luxury suite sales. Box office ticket operations and database management as well as customer service and client retention principles are presented.
Choose from one of the following:
MGMT 743 - Fundraising Concepts & Practices
The world of fundraising has become increasingly complex, and knowledge of the various components of fundraising is now essential for anyone wanting to work and advance in this field. This online course introduces students to every major facets of fundraising: the annual fund, working with volunteers, writing successful proposals and grants, capital campaigns, special events, board relations, donor research, and the legal and ethical responsibilities of nonprofit organizations.
SMGT 713 - International Sport Management
International Sport Management provides for the study of the principles, theories, and competencies essential for working with and in global organizations and leadership roles and responsibilities in the administration and management of programs across the international/global sports industry. Since material in this course deals with sociological, cultural, political, and economical issues subject to frequent change, the student should be able to identify contemporary national and international positions on these issues in sport.
SMGT 722 - Managing Sport Facilities/Special Events
This course examines the processes for planning and managing major sporting events and their specific venues. Topics include crowd management, concession and alcohol management, medical emergency/evacuation plans, and facility design and maintenance.
Two additional courses (6 credits) are required to complete the certificate. The courses can be any graduate Sport Management courses.
|COURSE CODE||COURSE TITLE||CREDITS|
|SMGT701||Current Issues in Sports||3|
|SMGT703||Sport Sponsorship & Marketing||3|
|SMGT704||Sport & the Law||3|
|SMGT705||Fin Management in the Sport Industry||3|
|SMGT707||Exec & Strat leadership in the Sport Ind||3|
|SMGT709||Managing Diversity in Sport Organization||3|
|SMGT711||Sport Leadership to Shape the Future||3|
|SMGT712||Intercollegiate Rules & Procedures||3|
|SMGT713||International Sport Management||3|
|SMGT721||Introduction to Sport Hospitality||3|
|SMGT722||Managing Sport Facilities/Special Events||3|
|SMGT723||Sport Sales Strategies||3|
|SMGT731||Ethical Non-Profit Sport Management||3|
|SMGT780||Research & Design in the Sport Industry||3|
|SMGT781||Writing & Reporting Research in Sport||3|
Candidates seeking admission to a certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission.
*Materials should be addressed to:
The Office of Graduate Enrollment
1844 Commonwealth Ave.
Newton, MA 02466
Graduate Information Session
Wednesday, June 15th at 6:30 p.m.