Marketing Certificate


Designed for the working professional who wants to focus on a particular area of study, the Marketing certificate provides a substantial base that can be used for career advancement or continuation in Lasell’s Master of Science in Management Program. Each certificate is composed of five three-credit courses and can be completed within nine months. Candidates to the certificate programs must hold a bachelor’s degree and submit an application for study in the graduate program along with all necessary documents.

Candidates to the certificate programs must hold a bachelor's degree and submit an application for study in the graduate program along with all necessary documents.


There are three courses (9 credits) that are part of the Core Curriculum. They are:

MGMT 740 - Consumer Behavior
This course explores how and why consumers behave the way they do. Consumers can be indi­vidual households buying goods and services for their own consumption or they can be buyers in industrial and other business-related markets. The course takes an interdisciplinary, in-depth approach to the study of buyer behavior.

MGMT 741 - Marketing Research
This course provides an understanding of the theory and the methods of marketing research through class discussions and project work. The emphasis in this course is on marketing research as an aid to management decision making.

MGMT 744 - Global Marketing
The purpose of this course is to explore the nature of marketing in a global context. This includes the decision of extending or adapting domestic marketing strategies for use abroad and the special demands of managing the marketing functions globally. Major emphasis is on devel­oping global marketing strategies. However, the course also addresses issues of importance to entrepreneurs just entering global markets.

Two additional courses (6 credits) are required to complete the certificate.  The courses can be any graduate Management courses.

MGMT700 21st Century Global Leadership 3
MGMT702 Research Methods 3
MGMT703 Strategic Information Management 3
MGMT704 Financial Management 3
MGMT705 Organizational Theory 3
MGMT706 Marketing Management 3
MGMT707 Operations Strategy 3
MGMT708 Aging & Technology 3
MGMT713 Fundraising & Development 3
MGMT714 Principles of Project Management 3
MGMT721 Elder Care Policy & Politics 3
MGMT722 Housing & Long-Term Care Options 3
MGMT724 Marketing to Seniors 3
MGMT726 Services & Programs for Older Adults 3
MGMT728 Human Resources Management 3
MGMT730 Health Management for Seniors 3
MGMT731 Human Resource Law 3
MGMT734 Aging in American Society 3
MGMT736 Leadership & Operations in Lodging Mgmt 3
MGMT740 Consumer Behavior 3
MGMT741 Marketing Research 3
MGMT743 Fundraising Concepts & Practices 3
MGMT744 Global Marketing 3
MGMT745 Marketing Strategy 3
MGMT746 E-Commerce 3
MGMT747 Event Management Operations 3
MGMT748 Social Marketing 3
MGMT749 Ethical Theory & Management 3
MGMT750 Ldrship & Ops in Casino & Resort Mgmt 3
MGMT751 Business Strategy 3
MGMT752 Change Management 3
MGMT754 Revenue Management in Hospitality 3
MGMT755 Sustainability in Hosp & Event Mgmt 3
MGMT756 Policy & Brand Management in Hospitality 3
MGMT757 Hosp & Event Law, Ethics, & Risk Mgmt 3
MGMT758 Service Quality Management 3
MGMT798 Research Project Capstone 3
MGMT799 Internship Capstone 3

Application Requirements

Candidates seeking admission to a certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission.

Application Requirements

  1. Online application
  2. Official transcripts of all college-level coursework *
  3. Two letters of recommendation
  4. A one page personal statement describing your goals, strengths and potential for achievement in graduate school

*Materials should be addressed to:
Lasell College
The Office of Graduate Enrollment
1844 Commonwealth Ave. 
Newton, MA 02466