Designed for the working professional who wants to focus on a particular area of study, the certificate provides a substantial base that can be used for career advancement or continuation in Lasell's Master of Science in Communication Program. Each certificate is composed of five three-credit courses and can be completed within nine months.
Candidates to the certificate programs must hold a bachelor's degree and submit an application for study in the graduate program along with all necessary documents.
There are three courses (9 credits) that are part of the Core Curriculum. They are:
COM 751 - Health Communication
This course provides students with an understanding of how to design and deliver media support services for health media productions, health communication campaigns, and organizations developing their health communication capacity. Focused activities reflect health and science themes to benefit the public at large, as well as special populations and health care institutions, such as hospitals. Students learn to use and value the media in its potential to be a resource for lifelong learning, health promotion, and positive social change through educating the population about health messages and wellness themes.
COM 756 - Health Promotions & Campaigns
This course takes an applied approach to researching, planning, implementing, and evaluating health communication efforts. Through exposure to rich health communication campaign cases, students learn where and why some campaigns worked and others failed. Students design their own heath campaigns informed by theory and health models.
COM 758 - Branding Health Services
Students in this course learn about branding as a marketing tool applied to health products, services, and campaigns. This course integrates theory with applications through the analysis of multiple case studies and branding strategies.
Two additional courses (6 credits) are required to complete the certificate. The courses can be any graduate Communication course.
|COURSE CODE||COURSE TITLE||CREDITS|
|COM701||Communication, Ethics & Society||3|
|COM709||Negotiations & Conflict Resolution||3|
|COM713||Writing for Public Relations||3|
|COM721||Principles of Public Relations||3|
|COM724||International Corporate Communication||3|
|COM730||Graphic Design for the Marketplace||3|
|COM738||Persuasion & Public Opinion||3|
|COM742||Integrated Marketing Communications||3|
|COM743||Integrated Marketing Com & the Internet||3|
|COM744||Integrated Marketing Com Planning||3|
|COM756||Health Promotions & Campaigns||3|
|COM758||Branding Health Services||3|
|COM761||Communicating in Groups and Teams||3|
|COM762||Communication Strategies for Leaders||3|
|COM795||Thesis: Research Design||3|
|COM798||Special Study Project||3|
Candidates seeking admission to a certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission.
*Materials should be addressed to:
The Office of Graduate Enrollment
1844 Commonwealth Ave.
Newton, MA 02466
Tuesday, June 19 @ 6:30 p.m.