Health Communication Certificate


Designed for the working professional who wants to focus on a particular area of study, the certificate provides a substantial base that can be used for career advancement or continuation in Lasell's Master of Science in Communication Program. Each certificate is composed of five three-credit courses and can be completed within nine months.

Candidates to the certificate programs must hold a bachelor's degree and submit an application for study in the graduate program along with all necessary documents.


There are three courses (9 credits) that are part of the Core Curriculum. They are:

COM 751 - Health Communication
This course provides students with an understanding of how to design and deliver media support services for health media productions, health communication campaigns, and organizations developing their health communication capacity. Focused activities reflect health and science themes to benefit the public at large, as well as special populations and health care institutions, such as hospitals. Students learn to use and value the media in its potential to be a resource for lifelong learning, health promotion, and positive social change through educating the population about health messages and wellness themes.

COM 756 - Health Promotions & Campaigns
This course takes an applied approach to researching, planning, implementing, and evaluating health communication efforts. Through exposure to rich health communication campaign cases, students learn where and why some campaigns worked and others failed. Students design their own heath campaigns informed by theory and health models.

COM 758 - Branding Health Services
Students in this course learn about branding as a marketing tool applied to health products, services, and campaigns. This course integrates theory with applications through the analysis of multiple case studies and branding strategies.

Two additional courses (6 credits) are required to complete the certificate.  The courses can be any graduate Communication course.

COM701 Communication, Ethics, & Society 3
COM702 Organizational Communication 3
COM703 Communication Research 3
COM704 Corporate Communication 3
COM705 Media Relations 3
COM706 Global Media 3
COM709 Negotiations & Conflict Resolution 3
COM713 Writing for Public Relations 3
COM721 Principles of Public Relations 3
COM722 Crisis Communication 3
COM724 International Corporate Communication 3
COM725 Advertising 3
COM730 Graphic Design for the Marketplace 3
COM731 Video Production 3
COM738 Persuasion & Public Opinion 3
COM742 Integrated Marketing Communications 3
COM743 Integrated Marketing Com & the Internet 3
COM744 Integrated Marketing Com Planning 3
COM750 Intercultural Communication 3
COM751 Health Communication 3
COM754 Governmental Relations 3
COM755 Communication Law 3
COM756 Health Promotions & Campaigns 3
COM758 Branding Health Services 3
COM761 Communicating in Groups and Teams 3
COM762 Communication Strategies for Leaders 3
COM796 Comprehensive Examination 3
COM797 Thesis 3
COM798 Special Study Project 3
COM799 Professional Internship 3

Application Requirements

Candidates seeking admission to a certificate programs must hold a bachelor's degree from an accredited institution and demonstrate through academic background and/or work experience the ability to succeed in graduate studies. GRE/GMAT scores are not required for admission.

Application Requirements

  1. Online application
  2. Official transcripts of all college-level coursework *
  3. Two letters of recommendation
  4. A one page personal statement describing your goals, strengths and potential for achievement in graduate school

*Materials should be addressed to:
Lasell College
The Office of Graduate Enrollment
1844 Commonwealth Ave. 
Newton, MA 02466