MS in Marketing

Students with the Marketing Concentration will receive a Master of Science in Management and the ability to identify marketing opportunities and implement them at a management level. The Marketing concentration provides a substantial focus on topics specific to marketing, including planning and communicating integrated marketing strategies, the study of buyer behavior, planning and communicating plans, and more. This Marketing Graduate Program is perfect for motivated students who want to take their marketing skills to the next level. View the Master of Management with a concentration in Marketing admission requirements.

Lasell's Graduate Program also offers a Marketing Certificate.

Core MS Curriculum
21 credits

MGMT 700
Twenty-First Century Global Leadership
3
MGMT 703
Strategic Information Management
3
MGMT 704
Financial Management 3
MGMT 705
Organizational Theory 3
MGMT 706
Marketing Management 3
MGMT 707
Operations Strategy 3
MGMT 798 Research Project Capstone 3
MGMT 799 Internship Project Capstone 3

Marketing Concentration Courses
9 credits

MGMT 740 Consumer Behavior 3
MGMT 741 Marketing Research 3
MGMT 744 Global Marketing 3

Electives (Choose 2)
6 credits

Possible elective options (see all course options here):
MGMT 702 Research Methods 3
MGMT 724 Marketing to Seniors 3
MGMT 744 Global Marketing 3
MGMT 745 Marketing Strategy 3
MGMT 746 E-Commerce 3

View our complete graduate course descriptions.

Graduate Information Session
Wednesday, April 30, 2014 at 6 p.m.
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