Marketing
The Marketing concentration provides a substantial focus on topics specific to marketing, including planning and communicating integrated marketing strategies, the study of buyer behavior, planning and communicating plans, and more. Students with the Marketing Concentration will receive a Master of Science in Management and the ability to identify marketing opportunities and implement them at a management level.
Lasell's Graduate Program also offers a Marketing Certificate.
Core curriculum
21 credits
| MGMT 701 | Fundamentals of Executive Management | 3 |
| MGMT 703 | Management Information Systems | 3 |
| MGMT 704 | Financial Management | 3 |
| MGMT 705 | Organizational Behavior | 3 |
| MGMT 706 | Marketing Management | 3 |
| MGMT 707 | Operations Management | 3 |
| MGMT 799 | Internship/Research Project Capstone | 3 |
Marketing concentration
9 credits
| MGMT 740 | Consumer Behavior | 3 |
| MGMT 741 | Marketing Research | 3 |
| MGMT 742 | Marketing Communications | 3 |
Electives (Choose 2)
6 credits
| MGMT 702 | Research Methods | 3 |
| MGMT 724 | Marketing to Seniors | 3 |
| MGMT 744 | Global Marketing | 3 |
| MGMT 745 | Marketing Strategy | 3 |
| MGMT 746 | E-Commerce | 3 |
View our complete graduate course offering and course details.
