Elder Care Marketing
Students with a concentration in Elder Care Marketing will graduate with a Master of Science in Management and a qualified understanding of how to address the issues in marketing products and services to elderly consumers. Courses cover overcoming common deficiencies in current marketing programs and alternative modes of care for the elderly, marketing frameworks to understand the older adult consumer, and management of elder care programs.
Elder Care Marketing students have two important resources on the Lasell campus to augment their studies - Lasell Village, a continuing care retirement community (CCRC) located on the Lasell College campus, and the RoseMary B. Fuss Center for Research and Intergenerational Studies, a center dedicated to enhancing the quality of life for older adults through research and community partnership.
Lasell's Graduate Program also offers an Elder Care Administration Certificate and an Elder Care Marketing Certificate.
Core curriculum
21 credits
| MGMT 701 | Fundamentals of Executive Management | 3 |
| MGMT 703 | Management Information Systems | 3 |
| MGMT 704 | Financial Management | 3 |
| MGMT 705 | Organizational Behavior | 3 |
| MGMT 706 | Marketing Management | 3 |
| MGMT 707 | Operations Management | 3 |
| MGMT 799 | Internship/Research Project Capstone | 3 |
Elder Care Marketing Concentration
9credits
| MGMT 724 | Marketing to Seniors | 3 |
| MGMT 740 | Consumer Behavior | 3 |
| MGMT 722 | Housing & Long-term Care Options for Older Adults | 3 |
Electives (Choose 2)
6 credits
| MGMT 720 | Social Gerontology | 3 |
| MGMT 721 | Elder Care: Policy and Politics | 3 |
| MGMT 722 | Housing and Long-term Care | 3 |
| MGMT 726 | Services & Programs for Older Adults | 3 |
| MGMT 728 | Human Resources Management | 3 |
View our complete graduate course offering and course details.
