Public Relations Concentration
The Master of Science in Communication with a concentration in Public Relations covers public relations theory, legal and ethical issues, and develops the analytic and creative know-how you’ll need to excel in the field. Each course in the Public Relations concentration addresses the way that the Internet is changing the way corporations communicate.
All organizations need to create and deliver important information that communicate value, manage brands, and advance reputation. Lasell College’s Master of Science in Communication with a concentration in Public Relations can help you, a working professional, advance your career or begin a new one.
Lasell's Graduate Program also offers a Public Relations Certificate.
Core curriculum
21 credits
| COM 701 | Communication, Ethics, and Society | 3 |
| COM 702 | Organizational Communication | 3 |
| COM 703 | Communication Research | 3 |
| COM 705 | Media Relations | 3 |
| COM 709 | Negotiations and Conflict Resolution | 3 |
| COM 738 | Persuasion and Public Opinion | 3 |
| COM 799 | Capstone | 3 |
Public Relations Concentration
9 credits
| COM 721 | Principles of Public Relations | 3 |
| COM 722 | Crisis Communication | 3 |
| COM 713 | Writing for Public Relations | 3 |
Electives (Choose 2)
6 credits
| COM 730 | Graphic Design for the Marketplace | 3 |
| COM 704 | Corporate Communication | 3 |
| COM 750 | Intercultural Communication | 3 |
| COM 751 | Health Communication | 3 |
| COM 755 | Communication Law | 3 |
