MS in Integrated Marketing Communication (IMC)

The Master of Science in Communication with a concentration in Integrated Marketing Communication (IMC) covers public relations, promotions, and interpersonal communications into a coordinated program of total communications. In the program, you will learn how to help organizations build their brand by communicating with target audiences, advertising, sales promotion, publicity, direct marketing, event sponsorship, and the Internet. All organizations need to create and deliver important information that communicate value, manage brands, and advance reputation. Lasell College's Master of Science in Communication with a concentration in Integrated Marketing Communication can help you, a working professional, advance your career or begin a new one. View the Master of Communication with a concentration in Integrated Marketing Communication admission requirements.

Core MS Curriculum
21 credits

COM 701
Communication, Ethics, and Society 3
COM 702
Organizational Communication 3
COM 703
Communication Research 3
COM 705
Media Relations 3
COM 709
Negotiations and Conflict Resolution 3
COM 738
Persuasion and Public Opinion 3
COM 799 Capstone 3

Integrated Marketing Concentration Courses
9 credits

COM 725
Advertising 3
MGMT 740 Consumer Behavior 3
COM 742 Marketing Communications 3

Electives (Choose 2)
6 credits

Possible elective options (see full list of course options here):
COM 730
Graphic Design for the Marketplace 3
COM 741 Marketing Research 3
COM 745 Marketing Strategy 3
COM 750 Intercultural Communication 3
COM 743 Integrated Marketing Communication & the Internet 3
View our complete graduate course descriptions.

Student Profile

LTC Jack McKennaMS, Communication; Integrated Marketing CommunicationLTC, US Army“In 2006, I was on patrol in Mosul, Iraq. It was around 130 degrees and I realized at that time I needed to do something else."  

Graduate Information Session
Wednesday, October 8 at 6 p.m.