Integrated Marketing Communication Concentration
The Master of Science in Communication with a concentration in Integrated Marketing Communication covers public relations, promotions, and interpersonal communications into a coordinated program of total communications. In the program, you will learn how to help organizations build their brand by communicating with target audiences, advertising, sales promotion, publicity, direct marketing, event sponsorship, and the Internet.
All organizations need to create and deliver important information that communicate value, manage brands, and advance reputation. Lasell College’s Master of Science in Communication with a concentration in Integrated Marketing Communication can help you, a working professional, advance your career or begin a new one.
||Communication, Ethics, and Society||3|
||Negotiations and Conflict Resolution||3|
||Persuasion and Public Opinion||3|
Integrated Marketing Concentration
|COM 740||Consumer Behavior||3|
|COM 742||Marketing Communications||3|
Electives (Choose 2)
||Graphic Design for the Marketplace||3|
|COM 741||Marketing Research||3|
|COM 745||Marketing Strategy||3|
|COM 750||Intercultural Communication||3|
|COM 743||Integrated Marketing Communication & the Internet||3|