Integrated Marketing Communication Concentration
The Master of Science in Communication with a concentration in Integrated Marketing Communication covers public relations, promotions, and interpersonal communications into a coordinated program of total communications. In the program, you will learn how to help organizations build their brand by communicating with target audiences, advertising, sales promotion, publicity, direct marketing, event sponsorship, and the Internet.
All organizations need to create and deliver important information that communicate value, manage brands, and advance reputation. Lasell College’s Master of Science in Communication with a concentration in Integrated Marketing Communication can help you, a working professional, advance your career or begin a new one.
Core curriculum
21 credits
| COM 701 |
Communication, Ethics, and Society | 3 |
| COM 702 |
Organizational Communication | 3 |
| COM 703 |
Communication Research | 3 |
| COM 705 |
Media Relations | 3 |
| COM 709 |
Negotiations and Conflict Resolution | 3 |
| COM 738 |
Persuasion and Public Opinion | 3 |
| COM 799 | Capstone | 3 |
Integrated Marketing Concentration
9 credits
| COM 725 |
Advertising | 3 |
| COM 740 | Consumer Behavior | 3 |
| COM 742 | Marketing Communications | 3 |
Electives (Choose 2)
6 credits
| COM 730 |
Graphic Design for the Marketplace | 3 |
| COM 741 | Marketing Research | 3 |
| COM 745 | Marketing Strategy | 3 |
| COM 750 | Intercultural Communication | 3 |
| COM 743 | Integrated Marketing Communication & the Internet | 3 |
