MS in Communication: Integrated Marketing Communication
The Master of Science in Communication with a concentration in Integrated Marketing Communication (IMC) covers public relations, promotions, and interpersonal communications into a coordinated program of total communications. In the program, you will learn how to help organizations build their brand by communicating with target audiences, advertising, sales promotion, publicity, direct marketing, event sponsorship, and the Internet. All organizations need to create and deliver important information that communicate value, manage brands, and advance reputation. Lasell College's Master of Science in Communication with a concentration in Integrated Marketing Communication can help you, a working professional, advance your career or begin a new one. View the Master of Communication with a concentration in Integrated Marketing Communication admission requirements.
Lasell's Graduate Program also offers an Integrated Marketing Communication Certificate.
Core MS Curriculum
|COM 701||Communication, Ethics, and Society||3|
|COM 702||Organizational Communication||3|
|COM 703||Communication Research||3|
|COM 705||Media Relations||3|
|COM 709||Negotiations and Conflict Resolution||3|
|COM 738||Persuasion and Public Opinion||3|
Integrated Marketing Concentration Courses
|COM 742||Integrated Marketing Communications||3|
|MGMT 740||Consumer Behavior||3|
Electives (Choose 2)
Possible elective options (see full list of course options here):
|COM 730||Graphic Design for the Marketplace||3|
|COM 743||Integrated Marketing Communication & the Internet||3|
|COM 750||Intercultural Communication||3|
|MGMT 741||Marketing Research||3|
|MGMT 745||Marketing Strategy||3|
View our complete graduate course descriptions.