Young-Tae Kim, Ph.D.
Associate Professor of Sport Management
Department: Sport Management
Young-Tae Kim is an Associate Professor of Sport Management. Young has published articles in the area of sport sponsorship, focusing principally on how consumers understand and evaluate sponsorship and sponsors. He has over 13 years of industry experience in the sport field, including five years as director of sport marketing in Hyundai's in-house marketing communication agency, where he oversaw Hyundai Motor Company's international sport marketing programs such as the FIFA World Cup and European football championships. Young has also held senior manager positions in sponsorship sales and media distribution with such global sport agencies as International Management Group and Octagon.
What do you like about teaching at Lasell?
"Lasell’s crystal clear Connected Learning philosophy clearly tells me where we are heading and how to get there. It is very professional; truly it is. [There are] several nice things about Lasell, such as the great supportive faculty environment, etc., but what really struck me about Lasell, and what really distinguishes it from other schools is that it has such a great ‘theme’ or ‘slogan,’ which helps faculty/staff members clearly understand who we are, and what we do and will do, which further promotes and facilitates this great teaching and learning environment."
Read an Interview with Young-Tae Kim here