Sport Hospitality Management Certificate

Available 100% Online

Sport venues and sporting events are major stakeholders in the entertainment/event industry. The Sport Hospitality certificate gives working professionals an advantage in the sport industry with courses targeting essential marketing and management skills. This certificate can also be used to continue into Lasell’s Master of Science in Sport Management Program. Candidates to the certificate programs must hold a bachelor’s degree and submit an application for study in the graduate program along with all necessary documents.

Sport Hospitality Certificate Curriculum:

Core Courses
9 credits

SMGT 721 Introduction to Sports Hospitality (3 credits) 3
SMGT 722 Planning and Management of Sport Facilities/Special Events (3 credits) 3
SMGT 723 Sport Sales Strategies and Customer Satisfaction (3 credits) 3

Electives (Choose 2)
6 credits

COM 705 Media Relations 3
MGMT 701 Fundamentals of Executive Development 3
MGMT 704 Financial Management 3
SMGT 701 Current Issues in Sports 3
SMGT 702 History and Function of Sport in Society 3
SMGT 703 Sport Sponsorship and Marketing 3
SMGT 704 Sport and the Law 3

Student Profile

Christina GallardoMS, Communication; Integrated Marketing Communication, 2011 Director of Advertising & Marketing for Boston's G20 and Emerge Spas & Salon“I enrolled in the Integrated Marketing [Communications program] because it combined public relations, marketing, advertising and organizational communication."  

Graduate Information Session
Wednesday, May 29th, 6:00 P.M.
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