Public Relations Certificate
Designed for the working professional who wants to focus on a particular area of study, the certificate provides a substantial base that can be used for career advancement or continuation in Lasell’s Master of Science in Communication Program. Each Public Relations certificate is composed of five three-credit courses and can be completed within nine months.
Candidates to the certificate programs must hold a bachelor’s degree and submit an application for study in the graduate program along with all necessary documents.
Public Relations Certificate - Core Courses (9 credits)
COM 721 Principles of Public Relations
COM 722 / MGMT 739 Crisis Communication
COM 713 Writing for Public Relations
Public Relations Certificate - Electives (6 credits)
Choose any 2 courses from the graduate course offerings.
COM 730 Graphic Design for the Marketplace
COM 731 Video Production
COM 704 Corporate Communication
COM 741/ MGMT 741 Marketing Research
COM 745 / MGMT 745 Marketing Strategy
COM 750 Intercultural Communication
COM 751 Health Communication
COM 752 Community Relations
COM 753 Public Relations in Non Profit Settings
COM 754 Governmental Relations
COM 755 Communication Law
COM 742 / MGMT 742 Marketing Communications
COM 743 Integrated Marketing Communication & the Internet