Integrated Marketing Certificate

The Master of Science in Communication with a concentration in Integrated Marketing Communication covers public relations, promotions, and interpersonal communications into a coordinated program of total communications. In the program, you will learn how to help organizations build their brand by communicating with target audiences, advertising, sales promotion, publicity, direct marketing, event sponsorship, and the Internet.

All organizations need to create and deliver important information that communicate value, manage brands, and advance reputation. Lasell College’s Master of Science in Communication with a concentration in Integrated Marketing Communication can help you, a working professional, advance your career or begin a new one.

Integrated Marketing Certificate - Core Courses (9 credits):
COM 725 Advertising
COM 740 Consumer Behavior
COM 742 Marketing Communications

Integrated Marketing Certificate - Electives (6 credits)
Choose any 2 courses from the graduate course offerings
COM 730 Graphic Design for the Marketplace
COM 731 Video Production
COM 704 Corporate Communication
COM 741 Marketing Research
COM 745 Marketing Strategy
COM 750 Intercultural Communication
COM 751 Health Communication
COM 752 Community Relations
COM 753 Public Relations in Non Profit Settings
COM 754 Governmental Relations
COM 755 Communication Law
COM 743 Integrated Marketing Communication & the Internet

Graduate Information Session
Wednesday, October 8 at 6 p.m.
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