Elder Care Marketing Certificate
Designed for the working professional who wants to focus on a particular area of study, the certificate provides a substantial base that can be used for career advancement or continuation in Lasell’s Master of Science in Management Program. Each certificate is composed of five three-credit courses and can be completed within nine months.
Candidates to the certificate programs must hold a bachelor’s degree and submit an application for study in the graduate program along with all necessary documents.
Elder Care Marketing Certificate (9 credits):
MGMT 724 - Marketing to Seniors
MGMT 740 - Consumer Behavior
MGMT 722 - Housing & Long-term Care Options for Older Adults
Electives (6 credits):
Choose any 2 courses from the Graduate offerings
MGMT 702 - Research Methods
MGMT 720 - Social Gerontology
MGMT 721 - Elder Care: Policy and Politics
MGMT 723 - Multicultural Issues in Aging
MGMT 726 - Services & Programs for Older Adults
MGMT 727 - Senior Facilities Management
MGMT 728 - Human Resources Management
MGMT 729 - Elder Care Management Challenges
MGMT 730 - Health Management for Seniors
MGMT 741 - Marketing Research
MGMT 742 - Marketing Communications
MGMT 747 - Sales Marketing
MGMT 748 - Social Marketing
MGMT 749 - Ethical Theory in Management
