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Fundraising Management
The Office of Graduate Admission at Lasell College is pleased to announce the addition of Fundraising Management as a new graduate certificate and concentration to its Master of Science in Management program. The curriculum includes Fundraising and Development, Planning and Writing Successful Grant Proposals, and Annual, Capital Campaigns and Major Gifts. Lasell’s offerings in Fundraising Management complement the existing concentrations in Non-Profit Management, Elder Care Administration, and Marketing.
It’s widely known that there is a tremendous demand for working professionals with an expertise in fundraising in the non-profit sector. Lasell’s program is designed to give students a substantial foundation in fundraising and a capstone internship experience. Graduate students benefit from our convenient location and flexible course formats that range from 100% online to hybrid courses.
Required Courses for Fundraising Management
Fundraising and Development
This course examines the critical role of fundraising and development in successful nonprofit organizations. Students learn to analyze, plan, and evaluate a comprehensive fundraising program and to create elements of a professional fundraising portfolio. The course explores management and leadership issues associated with the rapidly changing field of development and philanthropy.
Planning and Writing Successful Grant Proposals
Federal, state and local governments and private foundations have billions of dollars in grant funding to help non-profit organizations carry out their missions. But demand for these resources has increased tremendously in recent years. If an organization is going to compete effectively for the funds it needs, it must develop and carry out a coherent fundraising strategy. Course presentations and exercises will cover differences among funding sources, how to research these sources and match a group’s mission to a funder’s philosophy and a detailed discussion of how to convert an organization’s needs and assets into a successful grant proposal.
Annual, Capital Campaigns and Major Gifts
The core of any fundraising effort is the annual campaign. Develop skills that can provide entry into the fundraising profession or enhance your current initiatives. Topics include campaign organization (goals, plan, and calendar); the board and volunteers (their roles, responsibilities, recognition, care and handling); expanding the donor base; solicitation techniques and methods, prospects, ratings, and assignments; direct mail; special events; meetings and agendas; major gifts; and the organizational process.
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