Marketing and Management Majors

The Marketing and Management Department offers five majors:

Entrepreneurship Major
The Entrepreneurship Major gives students the skills and knowledge needed to succeed in growth-oriented businesses, develop business plans and clients, and accumulate start-up capital.

Career options for an Entrepreneurship Major:

  • Start your own business
  • Carry on a family business
  • Help a start-up company get their business off the ground
  • Marketing/Management Development

Learn more and view the Entrepreneurship curriculum.

Top

Event Management Major 
In the Event Management Major, students learn about the operations and management of diverse assembly facilities such as stadiums, arenas, performing arts centers, athletic venues, and more. Emphasis is placed on customer service, a major component in the Hospitality industry.

Career options for an Event Management Major:

  • Wedding Planner
  • Event Coordinator
  • Convention Planner

Learn more and view the Event Management curriculum.

Top

Hospitality Management Major
A Hospitality Management Major focuses on the management and organization of hospitality and convention/meeting planning. Emphasis is placed on developing strategies to enhance customer service including quality lodging, recreation and food service. Opportunities for hands on experience and networking in the industry are provided.

Career options for a Hospitality Management Major:

  • Restaurant Manager
  • Hotel/Event/Destination Sales or Marketing Manager
  • Convention and Visitor's Bureau Director

Learn more and view the Hospitality Management curriculum.

International Business
The International Business Major places an emphasis on the organization and tasks of management, accounting, finance and marketing. Areas including importing/exporting, international trade, foreign investments, international banking, exchange rates, international law and global cultural issues are explored.

Career options for an International Business Major:

  • Interpreter
  • International Trade Specialist
  • Import/Export Agent
  • Foreign Correspondent

Learn more and view the International Business curriculum.

Top

Management Major
The Management Major provides students with the skills needed to manage a business in various settings and focuses on the process of organizing the activities and people necessary for the creation and delivery of a product or service.

Career options for a Management Major:

  • Property Manager
  • Employment Counselor
  • Special Events Coordinator
  • Hospital Administrator

Learn more and view the Management curriculum.

Top

Marketing Major
The Marketing Major provides students with the knowledge and techniques of management, as well as the organization and function of product development, advertising, promotion, pricing, retailing and market research.

Career options for a Marketing Major:

  • Booking Agent
  • Marketing Director
  • Promotions Directer
  • Advertising Account Executive


Learn more and view the Marketing curriculum.

Top

Resort and Casino Management Major
Students in the Resort and Casino Management Major will gain the expertise, commitment, and skills for management positions in the expanding industry that provides food, accommodations, tourism and resort/casino experiences to people around the world. The program has a global perspective and encompasses both public and private sectors.

Career options for a Resort and Casino Management Major:

  • Resort and Casino Manager
  • Hospitality Manager
  • Special Events Coorinator

Learn more and view the Resort and Casino Management curriculum.

News Highlight

The Choice Blog Features Lasell Admissions on Campus Tours  Thursday, May 29, 2014The Choice Blog Features Lasell Admissions on Campus Tours

Featured Event

Lasell College Drama Club Presents "Nine" the Musical  Saturday, December 7, 2013Yamawaki Auditorium