Marketing and Management Majors
The Marketing and Management Department offers five majors:
The Entrepreneurship Major gives students the skills and knowledge needed to succeed in growth-oriented businesses, develop business plans and clients, and accumulate start-up capital.
Career options for an Entrepreneurship Major:
- Start your own business
- Carry on a family business
- Help a start-up company get their business off the ground
- Marketing/Management Development
Hospitality and Event Management Major
A Hospitality and Event Management Major focuses on the management and organization of hospitality and convention/meeting planning. Emphasis is placed on developing strategies to enhance customer service including quality lodging, recreation and food service. Opportunities for hands on experience and networking in the industry are provided.
Career options for a Hospitality and Event Management Major:
- Restaurant Manager
- Hotel/Event/Destination Sales or Marketing Manager
- Wedding Planner
- Convention Planner
- Convention and Visitor's Bureau Director
|Meet Hospitality and Event Management Major Andrew.|
The International Business Major places an emphasis on the organization and tasks of management, accounting, finance and marketing. Areas including importing/exporting, international trade, foreign investments, international banking, exchange rates, international law and global cultural issues are explored.
Career options for an International Business Major:
- International Trade Specialist
- Import/Export Agent
- Foreign Correspondent
The Management Major provides students with the skills needed to manage a business in various settings and focuses on the process of organizing the activities and people necessary for the creation and delivery of a product or service.
Career options for a Management Major:
- Property Manager
- Employment Counselor
- Special Events Coordinator
- Hospital Administrator
The Marketing Major provides students with the knowledge and techniques of management, as well as the organization and function of product development, advertising, promotion, pricing, retailing and market research.
Career options for a Marketing Major:
- Booking Agent
- Marketing Director
- Promotions Directer
- Advertising Account Executive