Marketing and Management Students have had many exciting internship opportunities, such as:
Senator John Kerry's Office, Boston - HR Intern
Mohegan Sun Resort and Casino - Sales and Marketing Intern
The New York Academy of Sciences - Research Intern
Spotlight on: Anthony Liberatore
Marketing, Class of 2012
Tell us about your responsibilities as an intern:
As an account management intern my responsibilities were centered on helping plan and execute media campaigns. I spent a lot of time communicating with clients and reporting to the account managers and creative team. I conducted various kinds of research to find sales and marketing trends within the industry. I also conducted direct competitive research on specific competitors of our clients. I was able to do some creative work as well. I assisted with idea generation for multiple campaigns and wrote copy for various campaigns as well. My job also included some general administrative tasks around the office.
What was your favorite part of being an intern?
My favorite part about being an intern at Full Contact was the fact that I was given the freedom to explore any aspect of advertising that I was interested in. My supervisors constantly told me to seek out projects around the office that I wanted to learn more about and I definitely took advantage of that.
Do you have any favorite moments or memories at your internship?
I have a lot of favorite moments and memories from my internship. I was able to go on a couple of photo-shoot’s for the production of various print ads for two of the agency’s clients. The shoots were a lot of fun and I learned quite a bit from the experiences. I was given the opportunity to write creative copy concepts for a Beverly Hospital advertisement that the agency was working on. The agency liked my ideas so much that they actually presented them to the client. Every day was filled with different surprises that I seemed to learn so much from. I think that every week I had a new favorite moment or experience.
Click here to see more internship opportunities for Lasell students!