Fashion Research Abroad

June 19th | From Melissa & Christine

June 19, 2014

We started our day with a presentation on visual designing for shows and showrooms with our guest speaker Stephane Sengier. Sengier is a visual merchandiser now freelancing for luxury fashion retailers, ready to wear, jewelry and food and beverage industries as well as pop up concept stores and interior. He taught us the importance of the VM structure and discussed how to propose a clear structured offer. VM links the diverse workings of business connecting designers with art experience and demonstrates how it can increase the refined experience to emote a mood of maturity. One inspiring quote that was memorable from his lecture was: "A store is a story, like an an invitation for dinner, it's a reflection of the personality of the hostess."

A true take away from our experience with Sengier was his perspective on how one can succeed  within VM? His tips included: 1. Zoning: Placing the right product in right place to enhance a clear vision. 2. Color Harmony: Express identity through using colors; important in store layout. 3. Precision: Playing with shapes and placement to add luxurious feel. Reaching business target not just creating a pretty look but showing functionality 4. Future: Awareness. Applying advanced technologies, gathering information and linking social networks. Using cellphone sensors to monitor customer's habits  in the store ; see where they are, where they are looking, how long they are there and applying technology to enhance the customer experience.

Book - Fashion KnitwearFollowing a quick break, our class was fortunate to have Xavier Brisoux, a young and up and coming knitwear designer, come and share his success story. Brisoux graduated from design school in 2005. Upon completing an internship with Anne Valerie Hash, he was hired as a full- time employee. Shortly after spending time working by Hash's side, he branched out on his own. Xavier designs his all his work from one base of inspiration "collection is a story".  For his first collection, his theme was love. Reinterpreting love by the merging of two sweaters , it was fascinating to hear about his thought process during creation!

His Advice?

  • Make sure your portfolios have rhythm, showcase your personality by formatting the portfolio to how ones eyes move.
  • Put best work at the beginning of portfolio, what's striking, strong impression first.
  • Be a proactive intern
  • Always handwrite an individualize the envelope even when sending a C D portfolio and when sending a resume it is about the choice of paper to show your style... What's your signature? His advice was note worthy and gave insight to us for future reference!

As a class, we then took a scenic trip to the Luxembourg Gardens: Picture perfect views! Enjoying the sunshine on the lawn!

Luxembourg Gardens

Luxembourg Gardens

Luxembourg Gardens

Our final destination was Berthillion! The place for ice cream in Paris! An amazing shop with an array of flavors to tantalize ones senses; the cherry on top of another perfect Parisian day.

Berthillion