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Sport Management

Sport Management education is one of the country's fastest growing fields. Over the past decade, sports has jumped from the 23rd to the 6th largest industry in the U.S. spurring growth in related teams, products, service, and events. With the proliferation of sport enterprises and their economic impact world- wide, the opportunities for sport managers and careers in sport abound.

The Sport Management program is designed to prepare professionals who can assume responsible management positions in the sport industry. The intent of the program is to examine the disciplinary foundations of sport management and organization and to provide opportunities for acquisition, application, and demonstration of skills in sport organizations. The program offers exemplary academic preparation and has been recognized by the Commission on Sport Management Accreditation (COSMA) as a candidate for accreditation for its pursuit of outstanding sport management education. Consistent with the College's connected learning philosophy, Sport Management offers many practical, research, and service learning opportunities including a component in SMGT 102, Contemporary Sport Management, required for all majors. Graduates receive a Bachelor of Science degree in Sport Management.

The following goals and associated learning outcomes delineate what we strive for students to achieve when they complete the major program of study in Sport Management:

Goal 1: Recognizing and appreciating the sports industry as part of a global society.
To help students develop their potential for scholarly achievements, professional competence, and effective participation in the general processes of a democratic society.
Upon completion of the major program of study in Sport Management, students will be able to:

  1. Display an understanding of and critically assess the role of sports in a global society at a socio-cultural, socio-political, socio-economic, national, and international, as well as an individual level
  2. Demonstrate an understanding of and critically assess how sport products and services and sport as a product is governed by various national and international constituencies
  3. Analyze and assess the leadership, management, and administration of national and international sport programs, services, agencies, and organizations

Goal 2: Understanding of key concepts, principles, theories and skills of the sport management discipline.
To provide a broad understanding of the scientific, philosophical, and business principles and practices needed for successful leadership in Sport Management and the Sports Industry
Upon completion of the major program of study in Sport Management, students will be able to:

  1. Demonstrate an understanding of and critically assess how sport products and services are planned, organized, coordinated, controlled, consumed, evaluated, and how decisions are made in the sports industry.
  2. Demonstrate an understanding of and critically assess legal concepts, principles, and theories in a sport context.
  3. Demonstrate an understanding of and critically assess ethical concepts, principles, and theories in a sport context.

Goal 3: Application of Connected Learning Principles
To acquire a working knowledge of administrative and management functions including planning, organizing, communicating, decision making, influencing, coordinating, and evaluating personnel, programs, and services in Sport Management and the Sports Industry
Upon completion of the major program of study in Sport Management, students will be able to:

  1. Analyze and integrate complex organizational, managerial, economic, legal, ethical, and behavioral issues in the sports industry by effectively and efficiently utilizing essential business and sport management concepts, theories, and best practices
  2. Apply marketing, communication, socio-cultural, and management concepts and associated knowledge, skills, and abilities to relevant sports industry projects
  3. Engage in disciplinary research for the purpose of inquiring and developing ideas, collecting and analyzing data, and solving simple and complex problems in the leadership and management of the sports industry.

Goal 4: Professional Behavior
To demonstrate a level of professionalism that is accomplished by quality and active participation, engagement, and involvement in learning discussions, asking insightful questions, energetically and enthusiastically engaging in the broad range of activities, programs, and services provided to support knowledge acquisition in sport management and the sports industry.
Upon completion of the major program of study in Sport Management, students will be able to:

  1. Critically assess and exhibit appropriate and successful professional behaviors in leading and managing in the Sports Industry.
  2. Work as a contributing member of a team and critically assess the performance of team members.
  3. Demonstrate an understanding of and critically assess the ethical guidelines, rules of conduct, and levels of proficiency needed to achieve and maintain professional standards in the Sports Industry.
  4. Critically assess and self-evaluate the progression of their professional and personal growth.

Goal 5: Effective Communication
To demonstrate and gain reasonable active listening skills, as well as oral, writing, and non-verbal communication skills
Upon completion of the major program of study in Sport Management, students will be able to:

  1. Convey ideas and messages orally to an intended audience and respond effectively to audience reactions and questions
  2. Communicate effectively in writing as appropriate to the sport management discipline and across the Sports Industry

Goal 6: Increased awareness of the impact of technology on the sports industry
To gain reasonable technical and technological literacy and to demonstrate the application of acquired technical and technological knowledge, skills, and abilities to Sport Management and the Sports Industry
Upon completion of the major program of study in Sport Management, students will be able to:

  1. Demonstrate an understanding of and critically assess the technical knowledge, skills, abilities, and equipment needed to effectively and efficiently lead and manage programs and services in the Sports Industry.
  2. Use technology to convey ideas and messages effectively and efficiently in order to perform management and leadership roles and functions in the sport industry.