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Marketing

As both an art and a science, marketing is undergoing dramatic and exciting changes, and the field promises to be just as dynamic in the years ahead. The Marketing curriculum introduces students to all the major marketing trends, including marketing research techniques and demographic studies, as well as business law and ethics, International marketing, nonprofit marketing, product marketing, and service marketing. Marketing majors learn a broad range of transferable skills, and gain strong competence in critical thinking and hands on business experience. There is a wide variety of Connected Learning opportunities both on and off-campus for Marketing students. Additionally, all students in the Marketing major participate in Service Learning through Buss 220, Marketing, which is a required course. Graduates receive a Bachelor of Science degree in Marketing.

By planning early in consultation with an academic advisor, students may be able to reduce the time it takes to complete a bachelor’s degree in Marketing to 3 or 3½ years.

The following goals and associated learning outcomes delineate what we strive for students to achieve when they complete the major program of study in Marketing.

Goal 1: Application of Principles of Marketing
Upon completion of the major program of study in Marketing, students will be able to

  1. demonstrate a comprehensive level of knowledge in the area of the marketing mix
  2. demonstrate a comprehensive level of knowledge in the area of information technology
  3. demonstrate a comprehensive level of knowledge in the area of global marketing
  4. demonstrate a comprehensive level of knowledge in the area of marketing research
  5. demonstrate a comprehensive level of knowledge in the area of marketing strategy

Goal 2: Application of Business Information
Upon completion of the major program of study in Marketing, students will be able to

  1. apply quantitative research methods to various challenges faced by marketing problems
  2. apply qualitative research methods to various challenges faced by marketing problems
  3. integrate business information into effective decision making

Goal 3: Ethical Decision-making
Upon completion of the major program of study in Marketing, students will be able to

  1. identify ethical issues implicit in marketing
  2. evaluate and decide among alternative solutions to ethical marketing problems

Goal 4: Professional skills
Upon completion of the major program of study in Marketing, students will be able to

  1. communicate effectively in writing for the discipline
  2. communicate effectively orally for the discipline
  3. work effectively in teams